How to combine Data Sources in Google Data Studio

Combining Data Sources

Google Data Studio is Google’s free dashboarding tool that is making it incredibly easy to create useful and visually appealing dashboards. If you are unfamiliar with Google Data Studio, take a look at this blog post on how to get started with your first dashboard. One of the few disadvantages …

How to Reactivate a Suspended Google Ad Grants Account

how to reinstate your google ad grant account

If you are one of the 35,000+ nonprofit organizations benefiting from Google’s Ad Grant donation program and your Google Ads account has been suspended, you will want to resolve this as soon as possible. (If you are not familiar with the Google Ad Grants program, read our introduction about it …

Successful Online Marketing with GDPR

Christina Meyer 2

We were happy to welcome our clients to the yearly Amazee Summer BBQ last Thursday and enjoyed good food and sunny weather.  To kick off the evening, we had prepared three trend talks. My colleagues from Amazee Labs gave insightful presentations about “Testing for Success” (Mayce) and Bring Your Website to the …

How To Delete Visitors in Google Analytics to be Compliant with GDPR

graph line trend analytics magnifying glass

The EU’s new General Data Protection Regulations (GDPR) require that businesses are able to delete any data they collect about people upon request. This also includes your web analytics tools that collect your website visitors’ data. Fortunately Google Analytics recently launched a feature that makes this easy. If one of …

Why Amazon is Now a Good Option for Your Online Advertising

Amazon Markhalle

Amazon is the world’s largest online retailer in terms of annual sales and market share. With 55% of all Internet users [1] in the USA starting their online product search at Amazon, it is often the first point of contact in the online purchase process. Additionally, products are searched for four …

76% Ignore Cookie Banners – The User Behavior After 30 Days of GDPR

76% der Nutzer ignorieren die Cookie-Banner! | Amazee Metrics

The new European General Data Protection Regulation (GDPR) came into force on 25 May 2018. The fear of heavy fines and warnings has resulted in a renewed focus on cookie banners. Before the new data protection regulation came into force, there was speculation about the effects of cookie banners on …

Our Whole Team in Zurich!

Amazee Metrics After Bubble Soccer.jpg

The middle of June saw the whole team come together again in Zurich. A remote team setup may have its advantages, but we definitely also look forward to meeting each other and spending time together. Apart from the time spent brainstorming in workshops – this time we were also able …

10 Best Google Easter Eggs

Zeit für Google Easter Eggs

When we are not optimizing AdWords accounts, doing Search Engine Optimization or setting up containers in Google Tag Manager, we browse. We are looking in the furthest corners of the internet to see if we can find anything of value for our clients. We are not talking cryptocurrency here. Think …

SEA with Bing: Successful Because of Lower CPCs?

CPC Goolge and Bing

Bing is gaining increasing reach in Switzerland and is thus becoming increasingly interesting for advertisers. An industry-wide assumption is that Bing can offer cheaper CPCs than Google. We have checked for you whether this assumption does in fact correspond to reality. Google or Bing – The Analysis We have analyzed …

How to Use Google AdWords IF Functions

So verwenden Sie IF-Funktionen in Google AdWords

Google has announced rolling out the AdWords IF function over a year ago, and yet we often come across AdWords users who have never used it in their campaigns or are even unaware of this function. In this blog post we will cover all you need to know about IF …