10 Best Google Easter Eggs

Zeit für Google Easter Eggs

When we are not optimizing AdWords accounts, doing Search Engine Optimization or setting up containers in Google Tag Manager, we browse. We are looking in the furthest corners of the internet to see if we can find anything of value for our clients. We are not talking cryptocurrency here. Think …

SEA with Bing: Successful Because of Lower CPCs?

CPC Goolge and Bing

Bing is gaining increasing reach in Switzerland and is thus becoming increasingly interesting for advertisers. An industry-wide assumption is that Bing can offer cheaper CPCs than Google. We have checked for you whether this assumption does in fact correspond to reality. Google or Bing – The Analysis We have analyzed …

How to Use Google AdWords IF Functions

So verwenden Sie IF-Funktionen in Google AdWords

Google has announced rolling out the AdWords IF function over a year ago, and yet we often come across AdWords users who have never used it in their campaigns or are even unaware of this function. In this blog post we will cover all you need to know about IF …

Why 2017 Was Our Most Successful Year

Amazee Metrics Team

2017 was the most successful year so far at Amazee Metrics. We were not only financially successful but could also establish long lasting relationships with our clients. Next to the financial success of the company, our team was also successful: Christina got married and bought a house; Jono and Orlin …

How to Setup Your Google Analytics Views the Right Way

So setzen Sie Ihre Google Analytics-Ansichten richtig auf

To get the most out of your Google Analytics data it is vital to make sure you have setup your Google Analytics views correctly. Getting the setup right means that you are seeing the most accurate data possible and that you do not lose data if something goes wrong. In …

How User Intent Impacts Your SEO

How User Intent Impacts Your SEO

When strategizing your Content Marketing, you  will probably start researching trends and you will follow this up with an extensive Keyword Research. That is great, but did you think about User Intent? It is the categorization of what users search online when they type their search term into a search …

5 GDPR Quick-Fixes for your Website

The new European General Data Protection Regulation (GDPR) will come into effect on 25 May 2018. This brings with it a risk of serious fines for non-compliance. Ensuring that a company and its online channels are in line with GDPR is usually a major undertaking, which is why there has …

Is Google Analytics GDPR Compliant?

Google Analytics und DSGVO

As we get closer to 25 May, the deadline for the new EU data regulations (GDPR), more and more questions are being raised. One of these questions is how Google Analytics measures up to these new regulations. (If you are not familiar with the content of GDPR, here are useful …

6 Trends that Skyrocket Your SEO in 2018

Schiessen Sie Ihre SEO-Sichtbarkeit in die Höhe

We have landed in the year 2018. This is the year in which 2040 is closer than 1995. Let that sink in. This is also the year in which Elon Musk already sent his old car to Mars. At this very moment in orbit, there is a mannequin named Starman …

AdWords Promotion Extensions: Boost Your Campaigns

AdWords Angebotserweiterungen: Steigern Sie den Erfolg Ihrer Kampagnen

AdWords’ new interface came with several new features, one of which is the new promotion extension. This is a great tool to highlight any promotion or discount an advertiser offers on services and products. If you have any sales or promotions, you should start using them today.

Google Data Studio Tutorial: Your Essential Site Speed Report

Google Data Studio:  Report zur Webseiten Geschwindigkeit

The speed at which users are able to access the various pages on your website can have a large impact on their experience. Users that are able to access your content quickly are more likely to engage with it and ultimately convert to a paying customer or a frequent visitor. …

An Overview of GDPR: What Is Changing?

The new European General Data Protection Regulation (GDPR) will come into effect on 25 May 2018. It contains fundamental changes in the way personal data can be handled. The new data regulation will become one of the world’s strictest data privacy laws. There is a wealth of information, interpretations and …