With Google Adwords conversion tracking the actions of users after a click on a Google AdWords ad can be better understood. A valid conversion needs to be predefined and can include for example a product purchase or a newsletter subscription. For example if a user buyed a vacuum cleaner, a …
Blog
Bing to Launch Mobile-Friendly Algorithm
Following Google’s lead, Bing announced the launch of a mobile-friendly algorithm. The Google mobile algorithm started rolling out on April 21st 2015. Bing did not communicate a date for their algorithm update yet, but said that it will be introduced in the upcoming months. Bing points out that the relevance of a …
Web Analytics Tutorial: Creating Remarketing Lists with Universal Analytics – Part 2
Amazee Metrics’ recent blog post, Web Analytics Tutorial: Creating Remarketing Lists with Universal Analytics – Part 1, introduced remarketing features in Google Analytics and how to think about defining remarketing audiences. Now Part 2 will show you how to configure those audiences. Configuring Remarketing Audiences To create your own audience, …
Online Marketing Tutorial for Local Businesses
For local businesses, the most important online marketing instruments are the same as those for companies targeting national or international markets. However, local businesses should take some particularities into account. In this tutorial we will show you the most effective measures for local companies to address potential clients by using specific …
New Ad Formats in Google AdWords
On the 5th of May Google announced several new features in Google AdWords including new ad formats and new features for existing functions. We summarize the most important innovations below: New Ad Formats After mobilegeddon it is obvious that Google focuses on mobile advertising by introducing new ad formats for …
New SEO Report in Google Webmaster Tools: Search Analytics
Last week, Google launched a new Google Webmaster Tools report: Search Analytics, which replaces the former Search Queries report. The data in the new report is more accurate and allows a better analysis of your data due to filter options. The Search Analytics Report To look at the new report, …
Kickstart your Career with Amazee Talents
Today our Group is launching Amazee Talents, a program to win bright minds like you for a 3 month internship at Amazee Labs or Amazee Metrics. If you have completed, or are about to complete your apprenticeship, higher education or university degree and happen to live in Switzerland, the European …
Web Analytics Tutorial: Creating Remarketing Lists with Universal Analytics – Part 1
Amazee Metrics’ recent blog post, Remarketing with Google AdWords – Part 1, introduced the topic of remarketing and gave instructions on creating remarketing lists in AdWords. But did you know that you can also create remarketing lists in Google Analytics? Google Analytics gives you access to more advanced options than …
Search Engine Marketing Beyond Google AdWords
Search engine marketing (SEM) stands for paid advertising in search engines. These ads show up above, below or on the right side of the organic search results. The most popular option for SEM are Google AdWords ads. However, Google AdWords is not the only possibility for SEM. In this article …
SEO Tutorial: How to Create a Google My Business Account
For every company with a physical office it is advisable to have a Google My Business account. With Google My Business you manage your presence in Google+, in Google Maps and in Google Search. In this step-by-step tutorial we will show you how to get started with Google My Business. Manage …
Upgrade to Google Tag Manager Version 2
All Google Tag Manager accounts will be upgraded automatically to Version 2 after June 1, 2015. If you are a Google Tag Manager user, it is time to start thinking about how you will manage this change. You can chose to do nothing and your account will be automatically upgraded, …
Remarketing with Google AdWords – Part 2
We outlined the first steps with Google AdWords remarketing in the first part of the tutorial. In the second part we will show you how to create remarketing campaigns. How to create a remarketing campaign If you implemented the remarketing tag on all pages of your website and created the …