Content SEO Check

Content SEO Check

Content marketing is one of the most important parts of the digital strategies we recommend to clients:  creating quality content that engages and informs website users.  In order to attract and hold the interest of users, content should use the keywords that users search for. So how can you tell …

How to Use Structured Data for SEO

SEO blog post

Structured data is an important element of successful search engine optimization. What is structured data? Structured data (microdata or schema.org) adds additional information (markups) to your website. Search engines can understand these markups and possibly show them as rich snippets in the search engine results pages (SERPs), for example with …

You Need Google Tag Manager

Web Analytics with Google Tag Manager

Here at Amazee Metrics our clients are increasingly curious about Google Tag Manager. What is it? Why do we need it? What is Google Tag Manager? Put simply, it eliminates the pain of setting up and maintaining web analytics. It allows non-programmers to change the way analytics tracking works in …

Do you know where your web analytics data is?

web analytics

If like millions of other website owners you use Google Analytics, your answer to that question might be, “Everywhere”. Cloud-based analytics solutions like Google Analytics pass traffic data to data centers in locations across the world.  This is both good and bad:  on the one hand, this secures data against …

Web Analytics and SEO for Startups

Laura and Christina present Web Analytics and SEO for Startups

On Saturday the place to be for the Swiss Startup Scene was at StartupCamp Switzerland 2014 in Basel. A variety of presentations, discussions, and workshops on themes of interest to startups ran concurrently in five sessions throughout the day. Our Amazee Metrics team gave a presentation on the topic of Web …

Doodle and School of Management Fribourg work with Amazee Metrics

Five Tips for Successful Remarketing in Google AdWords

We are very happy to announce our two newest customers: we will be providing SEO (search engine optimization) services for the online scheduling app Doodle and for the School of Management Fribourg. As part of our ever expanding and improving offerings, both projects will also include content marketing as well …

Meet Laura

Laura Hornbake

We are very excited to start the new year with a new team member! Laura joined us beginning this month as a Web Analytics Consultant. Her sharp analytic skills to crunch data and extract from it useful insights, her phd in modern social history, as well as the several years …