Last week Google introduced the “Accelerated Mobile Pages” (AMP) project together with Twitter and several news websites. AMP allows you to provide reduced versions of your website in Google, which load faster on mobile devices. With this project, Google responds to the recent new programs of Facebook and Apple that …
With the new Google AdWords targeting option “Customer Match” you can address your target group more specifically. “Customer Match” allows you to define the relevant target groups based on email lists. You can upload your email lists. They will be matched to logged in Google users. Like this you can …
Goals are one of the most important parts of Google Analytics and unfortunately, one of the most underutilized. Goals define the most important business objectives (KPIs) for your website. You can then use these KPIs to determine the value of your online marketing campaigns, measure the success of your content …
Since the end of 2013 Google Analytics users have not been able to see keyword data. Google labels almost all of the keywords as “not provided”. Since then the Google Search Console (formerly Google Webmaster Tools) is Google’s only real keyword data supplier. Since the beginning of August 2015 Google …
Backlinks and social shares are both relevant SEO ranking factors. In order to get your content linked to from other websites and shared in social networks, you need to create relevant content. This makes content marketing an important instrument for search engine optimization. But what kind of content generates links …
Update (27.1.16): Structured Snippets are finally available in the following languages (until now they were only available in English): German French Italian Spanish Japanese Portuguese Dutch Russian Polish Swedish Google AdWords recently announced the implementation of structured snippet extensions for text ads. These structured snippet extensions are a variation of …
You can use various tools to optimize your website for search engines. Complete solutions usually charge a fee, but there are also free tools that are very helpful. Below we will show you 12 free SEO tools you can use to improve your ranking positions. 1. Google Analytics Many websites …
We recently wrote about the most important SEO ranking factors for 2015 based on the latest Searchmetrics correlation study. But how will the relevance of the different ranking factors change in the future? To answer this question, Moz carries out an experts survey every two years. For the latest study, 150 SEO …
The Google AdWords report editor will be introduced in the next months, as Google recently announced. The report editor is a new AdWords tool that displays tables and charts visually. At the moment this function, announced a year ago, is activated only for a few accounts. The report editor is …
Use the auction insights in Google AdWords to compare your competitors‘ and your own campaign, ad group and keyword performance. In this article we show you where to find the information and how to use it to optimize your campaigns. You find the auction insights in Google AdWords on campaign, …
Do you want to use your Google AdWords budget more efficiently? The flexible bid strategies in AdWords automatically optimize your bids to reach your goals. In the following you will find the different flexible bid strategies in Google AdWords and our recommendations for each option. 1. Conversion-Based Bid Strategies In …
How do you know whether your content strategy is working? How can you measure the performance of the content on your website? We have created a Content Analysis Report that will help you understand the strengths and weaknesses of your content. You can add this custom report to your Google …
