Content Marketing Measurement

On Monday evening the second meetup of contentgourmets took place at Kafi Schoffel. While enjoying tasty tapas we talked about content marketing measurement. There are several different approaches to measure content marketing. Basic measurement frameworks measure the performance and the impact of content marketing in sales, lead generation and retention rates. Beside that the …

How to Optimize your Presence in Local Search

How to Optimize your Presence in Local Search

Google results are becoming more and more personalized and are affected by the user’s browsing history or the location. (See our blog post about context information). Optimizing a website for local search is therefore a critical process, especially for companies with local sales presence. Local SEO is not only limited …

The Future of SEO – from Keyword to Context

It is obvious that the future of SEO is closely connected to the approach and query process of search engines. Google wants to deliver the best result and this means high quality websites. To achieve this, as much information as possible is taken into account. This means that the explicit …

An Introduction to Universal Analytics

Web Analytics

Universal Analytics is the latest version of Google’s analytics code, that introduces new features compared to Google Analytics and redefines the way data is tracked. The main changes are: New data collection methods: The old tracking code ga.js of Google Analytics is replaced by the new analytics.js tracking code of …

Getting Started with Google Analytics Content Experiments

Conversion Optimization

Content Experiments is a free tool provided by Google Analytics that helps to test different versions of a web page and select the one with the higher engagement or conversion rate for a specific goal. It allows testing multiple different versions of the same page simultaneously. In order to start …

Google Analytics Sampling Limitations and How to Overcome Them

Web Analytics

Google Analytics works fine for small and medium-sized websites, but for accounts with big data volumes Google uses sampling to make the data processing faster. The default Google Analytics reports are always unsampled. Sampling takes effect when a custom filter, advanced segment or secondary dimension is used, or a custom …

How to create auto-updated Google Analytics reports in Google Docs – Part 1

Update 25.6.2015: The process of creating Google Analytics reports in Google Sheets is now much more user-friendly, thanks to the official Google Analytics Add-on. Check out our updated tutorial.   As web analytics are becoming more and more important for many companies, the daily workload of analysts is increasing. Many times the …

Mobile SEO – New Recommendations from Google

Google’s New Recommendations for Mobile SEO

The number of users who access the Internet through their desktop or laptop is decreasing every month, while the mobile usage is increasing. There are estimations that until 2016 there will be more mobile and tablet users than desktop and laptop ones. To be visible for this rising number of …

SEO Ranking Factors for Germany in 2013

SEO Ranking Factors for Germany, 2013 version

The exact search engine ranking algorithms are a mystery, even for search professionals. We know for example that there are more than 200 ranking factors in the Google algorithm, but the exact mix remains unknown, as Google is anxious to not disclose the details. The annually report from Searchmetrics about …

Goal Creation in Google Analytics Is Now Much Easier

Goal creation is probably the most important step during the setup of Google Analytics. Goals measure the relevant KPIs and the real efficiency of the website as well as the value of the different marketing channels. It does not have to be an e-commerce website – even for non-transactional websites …