How to create auto-updated Google Analytics reports in Google Docs – Part 1

Update 25.6.2015: The process of creating Google Analytics reports in Google Sheets is now much more user-friendly, thanks to the official Google Analytics Add-on. Check out our updated tutorial.   As web analytics are becoming more and more important for many companies, the daily workload of analysts is increasing. Many times the …

Mobile SEO – New Recommendations from Google

Google’s New Recommendations for Mobile SEO

The number of users who access the Internet through their desktop or laptop is decreasing every month, while the mobile usage is increasing. There are estimations that until 2016 there will be more mobile and tablet users than desktop and laptop ones. To be visible for this rising number of …

SEO Ranking Factors for Germany in 2013

SEO Ranking Factors for Germany, 2013 version

The exact search engine ranking algorithms are a mystery, even for search professionals. We know for example that there are more than 200 ranking factors in the Google algorithm, but the exact mix remains unknown, as Google is anxious to not disclose the details. The annually report from Searchmetrics about …

Goal Creation in Google Analytics Is Now Much Easier

Goal creation is probably the most important step during the setup of Google Analytics. Goals measure the relevant KPIs and the real efficiency of the website as well as the value of the different marketing channels. It does not have to be an e-commerce website – even for non-transactional websites …

Beating the Google Panda 2.0: What you should know

How to beat the Google Panda 2.0

The latest update of the Google algorithm, named Panda 2.0 was released a few days ago. It was an expected update and apparently affected the rankings of a small percentage of sites, mostly in the US. To check the status of your website, track the organic traffic from Google in …

Hello World

Evelyn Thar, George Papadongonas

The Amazee family is growing! We are happy to step next to Amazee Labs and provide your company with marketing services in the field of Web Analytics, Search Engine and Conversion Optimisation. How can Amazee Metrics make your online business thrive? We believe in data-driven web development: In the area …