SEO Tutorial: Geo Targeting with Hreflang Tag 2019

SEO blog post

International websites often have similar content for different language groups and countries. The hreflang tag is an HTML tag communicating the language targeting of single pages to Google. This does not only ensure correct indexing but also avoids problems with issues are caused for example if the same content is …

Google Image Search

Google Bildersuche - Google Image Search (Image SEO)

According to empirical surveys, there are increasing signs that Google is giving image search more weight. The Image Search Box now appears in about one third of all search queries. The numbers are based on the analyses of various tool providers, who regularly examine Google search results.   The Image …

Our Whole Team in Zurich, Again!

Amazee Metrics foxtrail team 2 celebrating

In the beginning of May, the Amazee Metrics team gathered in Zurich for another week of fun team building events, productive workshops, meeting with clients and other social activities. We had a blast, again! On our second day after arriving, we began our first outdoor adventure – a foxtrail! This …

Why LinkedIn Should Be Part of Your Marketing Strategy

LinkedIn Marketing

With 610 million users worldwide, LinkedIn is all about building networks and connections. It is not just about who you know, it is about using the platform to achieve your marketing goals. This situation may be familiar to you: You want to market your campaign online and have already tried …

What happened since the introduction of GDPR?

GDPR what happened

On the 25th of May 2018, almost ten months ago, the European General Data Protection Regulation came into force. After the enormous hype caused by the introduction, you might wonder if the new regulation has had any effect at all. In fact, a lot has happened, fines and warnings have …

Does Duplicate Content Still Play a Role?

Blog Post Does duplicate content still play a role

Our customers know what to look for when it comes to search engine optimization. Of course, they also know the problems that arise when their websites contain pages with largely identical content. We often get the question if there is a risk of duplicate content when distributing content (typically blog …

How to setup Google Local Inventory Ads in 5 Steps

How to setup Google Local Inventory Ads in 5 Steps

Traditional brick and mortar retail has changed dramatically in the last decade, in fact, eight out of ten consumers are less likely to go to a store when the website does not provide online inventory.  So, what are you as a retailer supposed to do in a world where e …

These Are the SEO Trends for 2019

SEO Trends 2019

We are only one month into the new year and there is already a lot of speculation in the SEO industry about which SEO trends are awaiting webmasters and website operators in 2019. Search engine optimization is a constantly changing process, which is why we strive to keep you up …