How to Gain New Customers with Google My Business Posts

  Google My Business has become a crucial component for many companies when it comes to attracting new customers. Last year the service was extended by a useful function called “Google Posts”. This feature can be used to draw attention to offers, new products and events related to your company. …

How to Use Google Ads in Healthcare Marketing

The Swiss law strongly regulates the advertising of pharmaceutical products and healthcare marketing in general. The Therapeutic Products Act (TPA) as well as the “Advertising regulation for the healthcare sector” (Arzneimittel-Werbeverordnung, AWV) form the legal basis for those regulations. If you want to advertise for a pharmaceutical product by placing …

Only 6% of Swiss Websites are GDPR Compliant

The new European General Data Protection Regulation (GDPR) entered into force on 25 May 2018. The most important GDPR related changes concerning cookies are: Cookies are regarded as online identifications and thus as personal information. The collection and processing of personal information (including cookies) requires the visitor’s consent. Website operators …

How to combine Data Sources in Google Data Studio

Google Data Studio is Google’s free dashboarding tool that is making it incredibly easy to create useful and visually appealing dashboards. If you are unfamiliar with Google Data Studio, take a look at this blog post on how to get started with your first dashboard. One of the few disadvantages …

How to Reactivate a Suspended Google Ad Grants Account

If you are one of the 35,000+ nonprofit organizations benefiting from Google’s Ad Grant donation program and your Google Ads account has been suspended, you will want to resolve this as soon as possible. (If you are not familiar with the Google Ad Grants program, read our introduction about it …

Successful Online Marketing with GDPR

We were happy to welcome our clients to the yearly Amazee Summer BBQ last Thursday and enjoyed good food and sunny weather.  To kick off the evening, we had prepared three trend talks. My colleagues from Amazee Labs gave insightful presentations about “Testing for Success” (Mayce) and Bring Your Website to the …

How To Delete Visitors in Google Analytics to be Compliant with GDPR

The EU’s new General Data Protection Regulations (GDPR) require that businesses are able to delete any data they collect about people upon request. This also includes your web analytics tools that collect your website visitors’ data. Fortunately Google Analytics recently launched a feature that makes this easy. If one of …

Why Amazon is Now a Good Option for Your Online Advertising

Amazon Markhalle

Amazon is the world’s largest online retailer in terms of annual sales and market share. With 55% of all Internet users [1] in the USA starting their online product search at Amazon, it is often the first point of contact in the online purchase process. Additionally, products are searched for four …

76% Ignore Cookie Banners – The User Behavior After 30 Days of GDPR

76% der Nutzer ignorieren die Cookie-Banner! | Amazee Metrics

The new European General Data Protection Regulation (GDPR) came into force on 25 May 2018. The fear of heavy fines and warnings has resulted in a renewed focus on cookie banners. Before the new data protection regulation came into force, there was speculation about the effects of cookie banners on …

Our Whole Team in Zurich!

Amazee Metrics After Bubble Soccer.jpg

The middle of June saw the whole team come together again in Zurich. A remote team setup may have its advantages, but we definitely also look forward to meeting each other and spending time together. Apart from the time spent brainstorming in workshops – this time we were also able …