Search Engine Optimization for Bing

SEO Scrabble

When it comes to search engine optimization, most people automatically think about Google. But how do you do SEO for the Yahoo! Bing Network? We will outline the relevance of Yahoo! and Bing and provide an overview of the tools and SEO factors for these search engines. Relevance of Bing …

Enhanced Ecommerce in Google Analytics: An Introduction

Enhanced Ecommerce Kaufverhaltensanalyse

In this blog post we will give you an introduction to the new Enhanced Ecommerce functionality in Google Analytics. Enhanced Ecommerce is part of Universal Analytics Enhanced Ecommerce was rolled out as one of the major improvements of Universal Analytics.  It is an improved version of the ecommerce tracking available …

Search Engine Marketing With Yandex

Search Engine Marketing With Yandex

If Russia is an important target market for you, you have to integrate Yandex in your digital marketing strategy. According to Yandex, it is the seventh largest search engine in the world. With a market share of 60.5%, Yandex has the biggest market share in Russia, whereas Google‘s market share …

How to Track Conversions With Google Adwords

How to Track Conversions With Google Adwords

With Google Adwords conversion tracking the actions of users after a click on a Google AdWords ad can be better understood. A valid conversion needs to be predefined and can include for example a product purchase or a newsletter subscription. For example if a user buyed a vacuum cleaner, a …

Bing to Launch Mobile-Friendly Algorithm

Search for "mobile seo" in Bing

Following Google’s lead, Bing announced the launch of a mobile-friendly algorithm. The Google mobile algorithm started rolling out on April 21st 2015. Bing did not communicate a date for their algorithm update yet, but said that it will be introduced in the upcoming months. Bing points out that the relevance of a …

AdWords Tutorial: How to Create Labels in AdWords Editor

Google AdWords Editor Labels

Google AdWords Editor 11.0 launched a new function: Labels. With labels it is much easier to structure and organize campaigns, ad groups, ads and keywords in categories. Labels make filtering for specific category compositions especially easy. For example: If you filter the preset labels Short, Summer, Trousers, Men at the ad …

Online Marketing Tutorial for Local Businesses

Guy saying "welcome" in front of a store

For local businesses, the most important online marketing instruments are the same as those for companies targeting national or international markets. However, local businesses should take some particularities into account. In this tutorial we will show you the most effective measures for local companies to address potential clients by using specific …

New Ad Formats in Google AdWords

New Ad Formats in Google AdWords

On the 5th of May Google announced several new features in Google AdWords including new ad formats and new features for existing functions. We summarize the most important innovations below: New Ad Formats After mobilegeddon it is obvious that Google focuses on mobile advertising by introducing new ad formats for …

New SEO Report in Google Webmaster Tools: Search Analytics

Tools - Google Webmaster

Last week, Google launched a new Google Webmaster Tools report: Search Analytics, which replaces the former Search Queries report. The data in the new report is more accurate and allows a better analysis of your data due to filter options. The Search Analytics Report To look at the new report, …

Kickstart your Career with Amazee Talents

Amazee Talents Program

Today our Group is launching Amazee Talents, a program to win bright minds like you for a 3 month internship at Amazee Labs or Amazee Metrics. If you have completed, or are about to complete your apprenticeship, higher education or university degree and happen to live in Switzerland, the European …