Google AdWords Tutorial: How to Create Dynamic Search Ads

Google AdWords Tutorial: How to Create Dynamic Search Ads

Visually dynamic search ads look like normal Google AdWords search ads in the Google search results. The only difference is that the ad title will reflect the entered search term. Google uses the website content to display the most relevant ads and link to the suitable page. Therefore Google creates …

Web Analytics Tips: Creating Goals in Google Analytics

Goals

Goals are one of the most important parts of Google Analytics and unfortunately, one of the most underutilized.  Goals define the most important business objectives (KPIs) for your website. You can then use these KPIs to determine the value of your online marketing campaigns, measure the success of your content …

No more “Not Provided”: Google Keywords Can Be Displayed Again

No more "Not Provided": Google Keywords Can Be Displayed Again

Since the end of 2013 Google Analytics users have not been able to see keyword data. Google labels almost all of the keywords as “not provided”. Since then the Google Search Console (formerly Google Webmaster Tools) is Google’s only real keyword data supplier. Since the beginning of August 2015 Google …

How to Use the New Native Gmail Ads in Google AdWords

How to Use the New Native Gmail Ads in Google AdWords

Since the beginning of September 2015, native Gmail ads are available for all advertisers in the Google AdWords interface. In the following you will learn what native Gmail ads are and how to create them. What are Native Gmail Ads? Native Gmail ads are ads within the Gmail mailbox. They …

New Ad Extension for Google AdWords: Structured Snippets

New Ad Extension for Google AdWords: Structured Snippets

Update (27.1.16): Structured Snippets are finally available in the following languages (until now they were only available in English): German French Italian Spanish Japanese Portuguese Dutch Russian Polish Swedish  Google AdWords recently announced the implementation of structured snippet extensions for text ads. These structured snippet extensions are a variation of …

12 Free SEO Tools to Improve Your Ranking Positions

SEO Tools

You can use various tools to optimize your website for search engines. Complete solutions usually charge a fee, but there are also free tools that are very helpful. Below we will show you 12 free SEO tools you can use to improve your ranking positions. 1. Google Analytics Many websites …

Local SEO: Google Search Shows Fewer Maps Results

Map with location pin

Google launched an important update of the Local Snack Pack (maps results in the search engine results pages) in the beginning of August 2015. This update increases the competitiveness of local search and makes it even more crucial for local businesses to optimize their websites. The Local Snack Pack update …

3 Tips for Working with the Google AdWords Keyword Planner

3 Tips for Working with the Google AdWords Keyword Planner

In our Google AdWords keyword planner tutorial we showed you how to use the keyword planner. But how can you use the tool even more efficiently? Below we will show you three tips to make working with the keyword planner easier. Competitor Analysis The following functionanlities of the AdWords keyword …