Website Personalization, or content personalization, is simply any process that personalizes your website, or website content, based on the individual website visitor. A good example of this is Amazon. Amazon directs you to the appropriate Amazon site in your country puts the site in your preferred language and shows you …
On the 25th of May 2018, almost ten months ago, the European General Data Protection Regulation came into force. After the enormous hype caused by the introduction, you might wonder if the new regulation has had any effect at all. In fact, a lot has happened, fines and warnings have …
Our customers know what to look for when it comes to search engine optimization. Of course, they also know the problems that arise when their websites contain pages with largely identical content. We often get the question if there is a risk of duplicate content when distributing content (typically blog …
Traditional brick and mortar retail has changed dramatically in the last decade, in fact, eight out of ten consumers are less likely to go to a store when the website does not provide online inventory. So, what are you as a retailer supposed to do in a world where e …
We are only one month into the new year and there is already a lot of speculation in the SEO industry about which SEO trends are awaiting webmasters and website operators in 2019. Search engine optimization is a constantly changing process, which is why we strive to keep you up …
There are many ways of filtering out bots and spam traffic in Google Analytics, the most common and easiest of which is to enable Google’s built in spider and bot filter. But what about if we want to see the traffic from bots, split out in a separate view? Understandably, …
Searchmetrics has recently published a study on the most important ranking factors for 2018. Searchmetrics has adopted a new approach this year and is no longer focusing on general statements but is analyzing specific industries and market segments to better understand which criteria influence Google rankings. According to Searchmetrics, market …
The new Google Search Console, which has been in the beta phase since the beginning of the year, was finally rolled out in September this year. The Google Search Console (former Webmaster Tools) now offers not only a new design, but also new features. Since the Google Search Console is …
Google recently added website personalization functionality to their conversion optimization tool, Optimize. With these functionalities you can customize your visitors’ experience on your website. Using information about their location, their device, or your campaigns you can change your site content to give them the very best experience possible. Until now …
After the recent warm temperatures it is difficult to get into the Christmas mood. It is however important to start early with the preparations, to ensure that your Google Ads are ready for the Christmas season. There are two important dates in November, which are essential in the lead-up to …
Google My Business has become a crucial component for many companies when it comes to attracting new customers. Last year the service was extended by a useful function called “Google Posts”. This feature can be used to draw attention to offers, new products and events related to your company. …
The Swiss law strongly regulates the advertising of pharmaceutical products and healthcare marketing in general. The Therapeutic Products Act (TPA) as well as the “Advertising regulation for the healthcare sector” (Arzneimittel-Werbeverordnung, AWV) form the legal basis for those regulations. If you want to advertise for a pharmaceutical product by placing …
