Apple iOS 14 is here – and now a privacy update for all compatible iPhones and iPads is supposed to follow soon. Even before the roll-out, this update is already causing a stir and many questions have come up. We explain why this update is so controversial and how it …
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Do I actually need a cookie banner now?
Be ready for the new Swiss data protection law and determine if GDPR also applies to your website and thus your cookie banner. Our webinar, held together with the law firm Meyerlustenberger Lachenal, on the topic of cookie banners and data protection, met with great interest. We were able to record …
Digital Marketing Trends 2021 – What to expect
The new year is not even a month old and there is already a lot of discussion about what trends await us in the digital marketing world in 2021. Digital marketing is constantly changing and that’s why we keep you up to date on all the latest news. You …
Universal App Campaigns (UAC) with Google Ads
Universal App Campaigns (UAC) in Google Ads are perfect for generating new users and moving them to interactions. Benefit from this by making your mobile app better known with campaigns in Google Ads and encouraging installations and interactions. To keep an eye on performance, you should use conversion tracking for …
LinkedIn Ads: More Interaction Thanks to Conversation Ads
“Greetings %FIRSTNAME%! My name is Anne. I am a Digital Marketing Consultant at Amazee Metrics and assist companies in successfully advertising on LinkedIn. We are also happy to support %COMPANYNAME% in reaching the appropriate target group. Particularly with Conversation Ads we have had positive experiences in the last few months. …
Google Trends – 4 Tips for Keyword Research
Are you looking for new ideas for your digital marketing strategy or your content marketing? Google Trends is ideal for this because the free tool not only helps you to search for keywords but also points out new trends. Google Trends Offers the Following Uses for Your Keyword Research: Keyword …
Data Privacy in Online Marketing
On May 25, 2018, the European General Data Protection Regulation (GDPR) came into force. The GDPR creates uniform regulations for data protection in Online Marketing throughout Europe. The laws have been simplified in part by the GDPR, but at the same time, they have a significant impact on the entire …
The New Google Analytics Has Arrived
The new version of Google Analytics has been launched. On the 14th of October 2020, the Google Analytics team announced that the App and Web property has been rebranded as Google Analytics 4 and will be the new version of Google Analytics going forward. This is a major step in …
Online Advertising for Pharmaceutical Marketing
Swiss health care marketers have a hard time in online marketing. There are not only national laws, but also strict platform-specific guidelines in pharmaceutical marketing. We therefore examined the three largest pay-per-click (PPC) platforms. Find out what Google Ads, Bing and Facebook require when you want to advertise medicine, food …
Google Tag Manager Tutorial Part 4: Tracking Form Submissions – Advanced
In Part 3 of our updated Google Tag Manager Tutorial, we covered form tracking with the Form Submit Trigger, which is an easy approach to master contact form tracking. However, depending on the form’s code and its technology, this might not always work. This can be linked to on-site JavaScript …
How does owning multiple websites for a single company impact SEO?
Does your company have multiple websites? Find out how this so-called decentralized setup affects your search engine optimization (SEO) in our blog post. The reasons for such a decentralized setup can be manifold: Websites for different offers, departments, and products are just a few examples. After reading the blog post, …
Digital Brand-Safety – Not a Luxury for Luxury-Brands
Brand safety is essential for any brand. However, due to the nature of luxury brands and their surroundings, brand safety is especially important in the luxury vertical. This blogpost will show you what brand safety is and how to implement this in your digital day-to-day work routine. What is Brand …