Successful Online Marketing with Marketing Automation

Marketing Automation

Marketing automation tools automate the process of targeting “the right person, at the right time, with the right message”. Simply put, these programs can observe customer behavior and take actions based on that behavior. Some examples of marketing automation include: You register on a website and then receive emails to …

What Is Programmatic Advertising?

What Is Programmatic Advertising?

Programmatic advertising is the new buzzword in search engine marketing. Programmatic ads can also be applied to other online marketing channels like social media, display and video advertising. But what exactly is programmatic advertising? We will give you the answer to this question and outline the advantages of programmatic advertising. …

The Mobile SEO Ranking Factors 2015 after Mobilegeddon

Mobile SEO

Mobile search has changed since the Google mobile update, which was launched on April 21, 2015 and is known under the name Mobilegeddon. We will outline the relevance of mobile search today, the impact of Mobilegeddon on mobile search results and the differences between the ranking factors for mobile compared …

New Bid Simulator Tools and Bid Estimates in Google AdWords

New Bid Simulator Tools and Bid Estimates in Google AdWords

Recently Google AdWords announced some new features to better optimize the bids of your Google AdWords campaigns. We will give you an overview of the new and already existing bid simulators and explain the new bid estimates that are now available in your AdWords account. Bid Simulators Bid simulators provide …

New Google Algorithm RankBrain

Brain, symbolic for the Google Rank Brain

Recently, news emerged that Google had launched a machine-learning technology called RankBrain to rate and deliver search results. Google began working with this artificial intelligence several months ago. This new system is already being used for a large fraction of search queries. What Is RankBrain? RankBrain is one of the …

How to Create Mobile Campaigns in Google AdWords

How to Create Mobile Campaigns in Google AdWords

80% of the Swiss internet users access the web via smartphone. This is an increase compared to 2014, when 75% were using their smartphone to surf on the internet. Thus it is getting increasingly important to optimize your AdWords campaigns for mobile devices. In the following we will show you …

Amazon SEO in 9 Steps

Amazon homepage

With almost 25 million visitors per month, Amazon is the biggest online shop in Germany (as of October 2014). Thus Amazon is an important sales channel for many online retailers. Like in Google Search, it is crucial to appear among the first positions in Amazon to get clicks and achieve …

New Google Recommendations for AJAX Websites

AJAX

Google Webmaster Central recently announced that Google was changing its recommendations for AJAX web pages. What do you need to do to ensure that your AJAX pages are crawlable? The good news is: nothing!  Google’s bots are able to render Javascript and understand web pages like modern browsers do, even …

How to Use the Yandex Keyword Planner

How to Use the Yandex Keyword Planner

Yandex is the leading search engine in Russia and therefore an ideal channel for a successful online advertising campaign in this target market. A keyword research is indispensable if you plan to do search engine marketing with Yandex. For this matter Yandex offers the keyword planner tool “Wordstat”. In the …

Accelerated Mobile Pages Make the Mobile Web Faster

Speedometer

Last week Google introduced the “Accelerated Mobile Pages” (AMP) project together with Twitter and several news websites. AMP allows you to provide reduced versions of your website in Google, which load faster on mobile devices. With this project, Google responds to the recent new programs of Facebook and Apple that …

New Advertising Possibility: YouTube Shopping Ads

New Advertising Possibility: YouTube Shopping Ads

Last week Google announced the launch of shopping ads for YouTube. They will be available in the next months. These new shopping ads give YouTube advertisers the possibility to offer products directly in partner videos.  How the YouTube Shopping Ads Work Similar to Google shopping ads, the YouTube shopping ads …