How to Use the Yandex Keyword Planner

How to Use the Yandex Keyword Planner

Yandex is the leading search engine in Russia and therefore an ideal channel for a successful online advertising campaign in this target market. A keyword research is indispensable if you plan to do search engine marketing with Yandex. For this matter Yandex offers the keyword planner tool “Wordstat”. In the …

Accelerated Mobile Pages Make the Mobile Web Faster

Speedometer

Last week Google introduced the “Accelerated Mobile Pages” (AMP) project together with Twitter and several news websites. AMP allows you to provide reduced versions of your website in Google, which load faster on mobile devices. With this project, Google responds to the recent new programs of Facebook and Apple that …

New Advertising Possibility: YouTube Shopping Ads

New Advertising Possibility: YouTube Shopping Ads

Last week Google announced the launch of shopping ads for YouTube. They will be available in the next months. These new shopping ads give YouTube advertisers the possibility to offer products directly in partner videos.  How the YouTube Shopping Ads Work Similar to Google shopping ads, the YouTube shopping ads …

SEO Tutorial: Yandex Webmaster Tools

Yandex.Webmaster

The Russian search engine Yandex offers the tool Yandex.Webmaster, which is similar to the Google Search Console (formerly Webmaster Tools) and Bing Webmaster Tools. If Russia is an important target country for your business and you are optimizing your website for Yandex, you should use Yandex.Webmaster. It gives you control …

Analytics Tips: 6 Tag Management Tools You Should Know

Tag Management Tools

Tag manager tools allow you to quickly and easily add and update tags on your website.  Tags are small snippets of code that add new features or functionalities to your site, like web analytics tracking, remarketing or conversion tracking, optimization and testing services, and many other marketing technologies. Tag management …

New Google AdWords Targeting Option: Customer Match

New Google AdWords Targeting Option: Customer Match

With the new Google AdWords targeting option “Customer Match” you can address your target group more specifically. “Customer Match” allows you to define the relevant target groups based on email lists. You can upload your email lists. They will be matched to logged in Google users. Like this you can …

Local SEO: Ranking Factors 2015

Map with location pin

We recently informed you about the most important SEO ranking factors and trends for the year 2015. For websites with local targeting such as stores, hotels and restaurants you also need to take into account the ranking factors for local search. To help you understand which factors are most important, …

Google AdWords Tutorial: How to Create Dynamic Search Ads

Google AdWords Tutorial: How to Create Dynamic Search Ads

Visually dynamic search ads look like normal Google AdWords search ads in the Google search results. The only difference is that the ad title will reflect the entered search term. Google uses the website content to display the most relevant ads and link to the suitable page. Therefore Google creates …

Web Analytics Tips: Creating Goals in Google Analytics

Goals

Goals are one of the most important parts of Google Analytics and unfortunately, one of the most underutilized.  Goals define the most important business objectives (KPIs) for your website. You can then use these KPIs to determine the value of your online marketing campaigns, measure the success of your content …

No more “Not Provided”: Google Keywords Can Be Displayed Again

No more "Not Provided": Google Keywords Can Be Displayed Again

Since the end of 2013 Google Analytics users have not been able to see keyword data. Google labels almost all of the keywords as “not provided”. Since then the Google Search Console (formerly Google Webmaster Tools) is Google’s only real keyword data supplier. Since the beginning of August 2015 Google …