Google My Business

Google My Business Tutorial: Managing Multiple Business Locations

World map with location pins

For companies with a physical office or store it is a must to be present on Google My Business. We already explained how to create a Google My Business account. If your business has ten or more locations, you should create a business account and use the bulk location management functionality.

Business Account

With a business account you can share the management of your locations with multiple users and assign individual rights for each location. We will show you below how to create a business account.

1. Create a Google Account

First of all it is advisable to create a new Google account. Do not use your personal login for the business account, but create a general company login instead. The email address you are using for this account should contain the business domain.

2. Create the Business Account

Go to the Google My Business Locations and click in the menu on the top left side on “Create business account”. Choose a name (you can change it later) and click on “Finished”.

Google My Business: Create a business account

3. Transfer the Ownership of Locations

The next step is to transfer the ownership of your existing Google Plus Local pages to the business account. Only the current account owners can do this. Go to each location by clicking on it and then click on “Adding managers” on the right. First you need to add the business account as manager. Now you can transfer the ownership in the dropdown menu next to the name of your business account. The previous owner will automatically become a manager. 
Google My Business: Transfer the ownership

4. Assign Managers

Now you can assign the managers for every location. To do so, go to each individual location and click on “Adding managers” on the right.

Bulk Location Management

You can manually add additional locations, but if you have ten or more locations we recommend using the bulk location management. This works as follows:

1. Create Table with Locations

Go to the menu on the top left side and click on “Import locations”. Then click on “Download the template”. Open the CSV file and fill out the required fields for every business location.

Google My Business: Create a table with locations

2. Upload Table with Locations

Save the table in one of the following formats: XLS, XLSX, ODS, CSV, TXT or TSV. Now upload the file by clicking on “Select file to import”. Duplicate locations will automatically be merged after the import. 

3. Verification of Business Information

You can verify all locations in your account at once with the bulk verification (for ten or more locations). To do so, click on the confirmation icon on the top right side and fill out the verification form. Enter an email address that contains your website domain.

The verification process can take up to a week. Google will use the entered email address to ask additional questions if necessary and to send you status updates.

4. Change Location Information

If you need to adjust your location information, you can also do this with the bulk location management. Just download your locations via the menu, make the changes and upload the file again. Review the changes in the import preview and click on “Apply”. 

 

Do you have questions about Google My Business? Feel free to leave a comment or to send me an email

24 Comments

  1. Hi,
    Hi,

    Thank you for the inputs. They are really helpful.

    I have a business location which is there showing in Google Business as “primary”. Now I would like to add a Branch office location.

    I tried adding with the secondary locations details filled in the MS Excel and uploaded it. But the existing primary location gets converted into old.

    Could you please help on this issue.

  2. Hi Jawahar,

    Hi Jawahar,

    thanks for your comment. 

    The easiest way is usually to add an additional location in the Google My Business account by clicking on the plus at the bottom on the right. You can then search for the location and claim it if it already exists or add a new address. 

    Note that Google usually doesn’t allow several brands at the same location, so you would have to pick a main one if this is the case. 

    I hope this helps!

    Christina

  3. Hi Nicolas,

    Hi Nicolas,

    if Google My Business replaces your current listings with the new listings, I assume that you are trying to add different listings for the same address? If this is the case: Google My Business usually only allows one listing per address. So you’d have to decide on which brand name you’d like to focus on. 

    If the listings are for different addresses, you should be able to add them.

  4. Hi Christina,
    Hi Christina,

    My business has 3 locations. I have created the brand page for each location but I don’t have any local business page, i want to create the local business page for my website, how can I handle all the three locations. I can not use bulk location management because I have less than 10 locations. Please help me.

  5. Hi Claire, in this case I

    Hi Claire, in this case I suggest that you add the three locations manually. 

    You can see here how to do this: http://www.amazeemetrics.com/en/blog/seo-tutorial-how-to-create-a-google-my-business-account

    Then, Google My Business will automatically create a local page for every location. You can then merge the brand page into the local page. 

    To do so, follow the steps in this tutorial: http://www.amazeemetrics.com/en/blog/seo-tutorial-how-to-connect-your-google-plus-page-with-google-maps-and-youtube

    Good luck!

  6. Hello,
    Hello,

    We have 3 business locations, but our My Business Account (which was set up years ago) currently only lists one location. What is the best way to add the other two locations to this one?

    Dwayne

  7. Hi Dwayne, 

    Hi Dwayne, 

    I would try to add the other two locations directly in your Google My Business account by clicking on the plus button on the right. If these locations are not claimed yet, you can add and verify them. If they are already claimed, you need to find out who the current owner is and transfer the ownership (see point 3. under the chapter “Business Account”: Transfer the the Ownership of Locations).

    Good luck!

  8. Hi Christina,
    Hi Christina,

    Article is nice, first of all good job. I have question regarding, how to add rural addresses created for rural municipality into google maps. This way people can use our rural addresses to find out the location. We will appreciate for your help.

  9. Hi NoName,

    Hi NoName,

    you can add any address in Google Maps as long as there is a physical office, because Google will send the postcard for verificaton to this address. You can for example add the municipal administration office by following the processes described in this blog post.

  10. How the verification process
    How the verification process for multiple location (more than 10)operated by single user or a website get done? Does Google send postcard verification to every single location to get it verified?

  11. Great article. My one of
    Great article. My one of client asked me to do this for her business and now i can do this by reading your article. I have business page the only problem is to add multiple location for same business.

    Thank you Christina for sharing this article.

  12. Hi Christina,
    Hi Christina,
    Thank you for your insightful post.
    My business has 85 verified locations in GMB, and I want to check the option to get new locations in bulk verification. Do you know what kind of check Google performs in order to determine whether to approve bulk verification? Do you know what happens to my existing verified locations if Google does not approve bulk verification? And, finally, do I need to put in the locations sheet my existing locations or just the new ones I want to verify? Thanks!

  13. It was helpful for me. I just
    It was helpful for me. I just finished an SEO course and joined an SEO service company, I am assigned with a similar project for a multi location small business. I already did most of the things but this post really helped me to know the advanced features of GMB. Thanks.

  14. I liked your article on
    I liked your article on multiple google locations and would love to receive your newsletter.

  15. Hey Tal Paz,

    Hey Tal Paz,

    thanks for your questions. The bulk verification process is done by Google, there is no postcard or anything like that. Google will contact you by email if they have questions. Your spreadsheet needs to contain all the locations you have. Locations that are already verified should stay verified no matter what. Just make sure that your Google My Business account is compliant with the quality guidelines – you can learn more about that on the Google Help Pages

  16. hello.
    hello.
    Im just wondering how your business can be seen on google maps in multiple locations and be connected to one address? There are businesses like mine who are 50km away from my business and still come up in my suburb…
    Please let me know how this can be done.
    Thanks

  17. Hi Christina
    Hi Christina
    I have our company on Google My Business and I’d like to upload the location of our company’s branch offices but I wouldn’t like that each offices appear like another company, how can I set this on My Business ?

  18. Hi Rachael and Tony, 

    Hi Rachael and Tony, 

    thanks for your comments. I would rather think about listings instead of companies. You cannot connect the different branches with each other. The rule in Google My Business is: One listing per address. Each address will show up as its own listing. But you can of course highlight the company affiliation with the title. For example if it’s a subsidiary, you can call it “Company Name – London Office” or “Company Name – Zurich Shop”. 

  19. A very insightful article.
    A very insightful article. Can we use the same telephone number for 2 different listings of the same company – like 2 different branches using the same contact number? Will Google allow that?

  20. Hi Harshavardhan,

    Hi Harshavardhan,

    we’ve just had this case recently and have been able to verify two listings for a company with a different address but same phone number. 

    Thus, it works. Just make sure you comply with the Google guidelines:

    – Use a local phone number instead of central, call center helpline number whenever possible.

    – Do not provide phone numbers or URLs that redirect or “refer” users to landing pages or phone numbers other than those of the actual business, including pages created on social media sites.

    – The phone number must be under the direct control of the business.

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