As we get closer to 25 May, the deadline for the new EU data regulations (GDPR), more and more questions are being raised. One of these questions is how Google Analytics measures up to these new regulations.
The speed at which users are able to access the various pages on your website can have a large impact on their experience. Users that are able to access your content quickly are more likely to engage with it and ultimately convert to a paying customer or a frequent visitor.
With the amount of data that is associated with digital marketing, it is easy to get overwhelmed – especially for non-digital team members. It is therefore becoming increasingly important to visualize this data in an easily readable way that everyone is able to understand. The Digital Marketing Dashboard!
I really do not need to start this blog post off with a description of YouTube. Everyone knows what YouTube is and how it functions. From cat videos to branded content to teen-vlogging, everyone has some exposure to the world's most famous video platform.
Dashboards are extremely useful tools for keeping track of your online marketing performance. This is especially true for online marketing, where it is easy to become overwhelmed with the large amount of available data.
What are Dashboarding Tools used for?
Before we look at why dashboarding tools are used, it is important to define what we mean by the term "dashboard". A Dashboard typically only contains concise data about the key areas of a business.
Earlier this year Google announced an unrestricted free version of their reporting and visualization tool, Google Data Studio. Data Studio allows you to create informative and attractive reports from your data. These reports can easily be built and customized from a growing set of data sources.
In this blog we will show you three basic dashboards you can build in Google Data Studio which give you a good overview of your online marketing activities.
Google Data Studio is Google’s new data reporting and visualization tool. It allows you to build beautiful reports to show data from several different sources. This data can be displayed using a large set of graphs, charts, tables and other visualization elements. In this post we will show you how to get started and create your first report with Google Data Studio.
Whether you are creating a new analytics implementation or trying to solve a problem with an existing one; testing and debugging is a vital part of the digital analytics process. It can be difficult at times to do this testing using just your analytics tool. Normal traffic to your site can drown out your test data or you may have to wait for the data to become available in your tool.
It is obvious that digital analytics is a means to obtain data-driven answers to digital questions. This is because every page load, impression, click and video view is tracked and analyzed. But what about the relationship between digital platforms and the environment outside the world of digital? For example, what effect does the weather have on your customers? Or the exchange rate? Or the result of last night’s football match?