Blog: Search Engine Advertising

CPC Goolge and Bing

Bing is gaining increasing reach in Switzerland and is thus becoming increasingly interesting for advertisers. An industry-wide assumption is that Bing can offer cheaper CPCs than Google. We have checked for you whether this assumption does in fact correspond to reality.

AdWords Promotion Extensions

AdWords' new interface came with several new features, one of which is the new promotion extension. This is a great tool to highlight any promotion or discount an advertiser offers on services and products. If you have any sales or promotions, you should start using them today.

Google AdWords Smart Bidding: Using Machine Learning to Optimize

One of the most common questions asked about online marketing, is how to ensure you are optimizing your campaigns and seeing the best ROI (Return on Investment). An increasing number of tools and marketing platforms are making use of machine learning to try and simplify these optimization processes  – at the forefront of which is Google.

As consumers are being flooded with Christmas specials in brick and mortar stores, some online vendors have not even started bothering about the festive season yet. As the below Google Trends screenshot shows, the search volume for "Christmas present" already starts increasing as early as the end of August.

Google AdWords

Towards the end of 2016, Google presented the new AdWords interface for the first time. It was finally rolled out during the middle of this year.
In this blog post, we will show you what changes we have to face and what this means in terms of user-friendliness.

Data Privacy

The importance of the topics data privacy and compliance is currently increasing due to the EU's new General Data Protection Regulation (GDPR) that will come into force on the 25th of May 2018.

As a result, it is now more important than ever to ask yourself if your online marketing is compliant with these new regulations.

AdWords Script Use Cases

If you have been working with AdWords, chances are you have heard about AdWords Scripts at some stage. If you are already using AdWords Scripts, you will probably know that they are a great way to save time and improve performance. If you have not yet implemented AdWords scripts, read further to find out how AdWords Scripts can help you. This post not only introduces you to AdWords Scripts, but also highlights four use cases for AdWords scripts.

Five Tips for Successful Remarketing in Google AdWords

In the previous blog posts about Remarketing, we talked about „What is Remarketing“ or "How to implement remarketing" successfully in Google AdWords. This blog post will take it a step forward and will provide five tips for successful remarketing in Google AdWords.

How to Optimize Your SEO efforts for RankBrain

Google’s RankBrain has grown up and is involved in every single search query. What does it do and, more importantly, what can YOU do?

Brand Safety - Don't Panic Sign

The Google Display Network (GDN) and YouTube received a lot of criticism in the past few weeks. This was after research was published by renowned newspapers like The Times that showed that ads from famous brands appeared next to extremist, populist and pornographic content.

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