Blog: Online Marketing

As consumers are being flooded with Christmas specials in brick and mortar stores, some online vendors have not even started bothering about the festive season yet. As the below Google Trends screenshot shows, the search volume for "Christmas present" already starts increasing as early as the end of August.

Google AdWords

Towards the end of 2016, Google presented the new AdWords interface for the first time. It was finally rolled out during the middle of this year.
In this blog post, we will show you what changes we have to face and what this means in terms of user-friendliness.

Data Privacy

The importance of the topics data privacy and compliance is currently increasing due to the EU's new General Data Protection Regulation (GDPR) that will come into force on the 25th of May 2018.

As a result, it is now more important than ever to ask yourself if your online marketing is compliant with these new regulations.

Verifiy your Property in the Google Search Console by Amazee Metrics

|

05. September 2017

|

If you want to gain more control of your website and how it appears in the Google Search results, you need the Google Search Console. Google Search Console is a free service offered by Google that allows you to monitor your site's appearance on Google.

AdWords Script Use Cases

If you have been working with AdWords, chances are you have heard about AdWords Scripts at some stage. If you are already using AdWords Scripts, you will probably know that they are a great way to save time and improve performance. If you have not yet implemented AdWords scripts, read further to find out how AdWords Scripts can help you. This post not only introduces you to AdWords Scripts, but also highlights four use cases for AdWords scripts.

It is a great CMS, it is by far the most popular platform to build your website on and everyone has heard of it: WordPress. One of the benefits of WordPress is that there is always a plugin that can solve your problem, also for SEO. We have shown you what the most popular plugin, Yoast, can do for you.

Brand Safety - Don't Panic Sign

The Google Display Network (GDN) and YouTube received a lot of criticism in the past few weeks. This was after research was published by renowned newspapers like The Times that showed that ads from famous brands appeared next to extremist, populist and pornographic content.

|

21. February 2017

|

Every year Searchmetrics releases its study of SEO ranking factors for Google.de. Searchmetrics analyses a set of 10.000 relevant keywords in Google to find the correlations between ranking positions and ranking factors. For SEOs they are a handy guideline on what to look out for in the future.

|

13. January 2017

|

If you are planning your SEO strategy, you should do a keyword research first. This can be done with the Google AdWords keyword planner, but another great option is Google Trends. Google Trends allows you to learn a lot from your keywords.

If your nonprofit organization has not heard of Google for Nonprofits or Google Grants yet, it is missing out on a huge opportunity to reach out to the audience. Google would give you 10.000 US Dollar monthly AdWords budget, and we show you how to get your hands on that.  

Pages