Blog: Online Marketing

When we are not optimizing AdWords accounts, doing Search Engine Optimization or setting up containers in Google Tag Manager, we browse. We are looking in the furthest corners of the internet to see if we can find anything of value for our clients. We are not talking cryptocurrency here.

How User Intent Impacts Your SEO

When strategizing your Content Marketing, you  will probably start researching trends and you will follow this up with an extensive Keyword Research. That is great, but did you think about User Intent?

We have landed in the year 2018. This is the year in which 2040 is closer than 1995. Let that sink in. This is also the year in which Elon Musk already sent his old car to Mars. At this very moment in orbit, there is a mannequin named Starman listening to David Bowie's Space Oddity on repeat.

AdWords Promotion Extensions

AdWords' new interface came with several new features, one of which is the new promotion extension. This is a great tool to highlight any promotion or discount an advertiser offers on services and products. If you have any sales or promotions, you should start using them today.

How to build the perfect dashboard

With the amount of data that is associated with digital marketing, it is easy to get overwhelmed – especially for non-digital team members. It is therefore becoming increasingly important to visualize this data in an easily readable way that everyone is able to understand. The Digital Marketing Dashboard!

Google AdWords Smart Bidding: Using Machine Learning to Optimize

One of the most common questions asked about online marketing, is how to ensure you are optimizing your campaigns and seeing the best ROI (Return on Investment). An increasing number of tools and marketing platforms are making use of machine learning to try and simplify these optimization processes  – at the forefront of which is Google.

YouTube Analytics

I really do not need to start this blog post off with a description of YouTube. Everyone knows what YouTube is and how it functions. From cat videos to branded content to teen-vlogging, everyone has some exposure to the world's most famous video platform.

GDPR - European General Data Protection Regulation

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05. December 2017

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The new European Data Protection Regulation takes effect on 25 May 2018. It will bring fundamental changes in the handling of personal data and introduce a number of new challenges for digital marketing.

As consumers are being flooded with Christmas specials in brick and mortar stores, some online vendors have not even started bothering about the festive season yet. As the below Google Trends screenshot shows, the search volume for "Christmas present" already starts increasing as early as the end of August.

Google AdWords

Towards the end of 2016, Google presented the new AdWords interface for the first time. It was finally rolled out during the middle of this year.
In this blog post, we will show you what changes we have to face and what this means in terms of user-friendliness.

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