Blog: Google Tag Manager

Google Analytics Filter

With one extra line of code, Google Analytics will anonymize the IP addresses of all your visitors. It does this by replacing the last octet (the last four digits) in the IP address with 0000.

Using the Element Visibility Trigger in GTM

|

12. January 2018

|

This is the third post in our series on the recently launched User Engagement Triggers in Google Tag Manager.

Scroll Tracking in GTM

|

23. November 2017

|

Google Tag Manager recently made our lives a lot easier with the launch of three new User Engagement triggers. This is the second post in our series on these User Engagement triggers. The first post in the series showed you how to use the YouTube Video Trigger and a future post will feature the Element Visibility trigger.

Track YouTube Videos with Google Tag Manager

|

13. November 2017

|

Google Tag Manager has recently launched three very useful new User Engagement triggers. These triggers help you track video views, user scrolling and what your users are seeing on your pages. This post will show you step-by-step how to setup the new YouTube Video Trigger.

The YouTube Video trigger allows you to track several different user actions on videos on your website. These user actions are:

A step by step tutorial on how to track three different types of events on AMP Pages in Google Analytics with Google Tag Manager

|

18. April 2017

|

In October 2016 Google Tag Manager was updated with a new container type to track AMP pages. AMP is an open source project allowing publishers and media sites to create webpages with content that loads significantly faster than regular web pages.

4
GTM Errors

|

13. March 2017

|

Whenever implementing tags via Google Tag Manager, it is of utmost importance to always test your implementations. While we all hope for testing to go smoothly and for all our tags to fire as expected, it is only a matter of time before a tag does not behave as intended.

This blog post looks at five common factors that cause tags to fire incorrectly, and possible solutions to these problems.

3
How to Track AMP Pages in Google Analytics with Google Tag Manager

|

02. March 2017

|

Accelerated Mobile Pages or AMP is an open source initiative aimed at making it easy to present static web content on mobile devices. This means that AMP pages and their content are significantly quicker to load than other pages. News, blogs and other publishing sites are key users of AMP as their focus is on delivering large amounts of content to their users.

2
Scroll Tracking in Google Tag Manager

|

30. January 2017

|

If you run a blog, content site or single page site then you should implement Scroll Tracking. As the name implies Scroll tracking will show how far down the page your users are scrolling. This will help you decide which type of content is keeping your audience’s attention and which isn’t.

6
Google Tag Manager v2

Part 3: Form Submissions

19
Google Tag Manager Menu

In Part 1 of our updated Google Tag Manager Version 2 tutorial we showed you how to track outbound links. If you have not already read it, please at least have a look at the introduction: all the requirements described apply here as well.

16

Pages