Blog: Facebook

As consumers are being flooded with Christmas specials in brick and mortar stores, some online vendors have not even started bothering about the festive season yet. As the below Google Trends screenshot shows, the search volume for "Christmas present" already starts increasing as early as the end of August.

Facebook Paid Advertising

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16. October 2017

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This step-by-step-tutorial is designed to help you with everything you need to know about Facebook advertising, in order to successfully set up your first Facebook ad campaign and achieve good results.

How to set up Facebook Business Manager

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27. September 2017

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In this blog post you will learn how to use Facebook Business Manager to manage your Facebook pages, manage roles and permissions and in effect, increase productivity. With the Facebook Business Manager, you save time not having to create or manage your Facebook assets using multiple accounts. If Facebook Advertising is new to you, you can start by reading this blog post.

Facebook Advertising

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30. August 2017

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If you are considering Facebook advertising but are not sure if and how Facebook ads work and how effective they are, this blog post will answer these questions.

"Like me" Blackboard - Facebook purges fake accounts from like farms

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24. March 2015

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There are an estimated number of about 170 million fake profiles on Facebook. They are created by Like Farms who sell fictional fans for Facebook pages. Facebook has now declared war on such fake profiles.

Facebook Tips for a High Organic Reach

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24. February 2015

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Facebook is a relevant marketing channel for both B2C and B2B companies and an important component of search engine optimization.

With the tips below you achieve the highest possible organic reach on Facebook, without sponsored posts and paid ads.

Facebook Marketing

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19. November 2014

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Facebook has announced an update of its news feed leading to a reduced visibility of overly promotional page posts. This change will take effect in January 2015.

With "promotional posts" Facebook does not mean paid advertising but regular posts that contain promotional content such as:

SEO

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26. August 2014

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Facebook has officially announced two algorithm updates for its news feed: Reducing click-baiting posts and increasing the visibility of link-shares. The aim of this update is to reduce spam posts that tend to generate a lot of clicks without offering any benefit for the users.