Blog: Ecommerce

Amazon Markhalle

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25. July 2018

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Amazon is the world's largest online retailer in terms of annual sales and market share. With 55% of all Internet users [1] in the USA starting their online product search at Amazon, it is often the first point of contact in the online purchase process. Additionally, products are searched for four to five times more frequently on Amazon than on Google.[2].

Ecommerce SEO Factors

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28. June 2017

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It is no news that ecommerce continues to grow massively every year, allowing businesses to reach a larger audience than a traditional storefront location. Online shoppers love the convenience of being able to buy things anytime anywhere, having access to a broader range of products, exchanging information about products with other consumers and compare prices online.

Credit cards - Ecommerce

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01. December 2015

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Online shops typically have extensive websites that are continuously updated. As a result, search engine optimization for ecommerce websites is more complex compared to simple brand or informative websites.

Enhanced Ecommerce

In Enhanced Ecommerce in Google Analytics: An Introduction we explained what Enhanced Ecommerce is and detailed some of its advantages. This guide will give you an overview of how to set up Enhanced Ecommerce in three steps.

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Enhanced Ecommerce Shopping Behavior Analysis

In this blog post we will give you an introduction to the new Enhanced Ecommerce functionality in Google Analytics.

Enhanced Ecommerce is part of Universal Analytics

Enhanced Ecommerce was rolled out as one of the major improvements of Universal Analytics.  It is an improved version of the ecommerce tracking available in Classic Analytics (ga.js).

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Insights to Your Online Store with Dashboards

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18. September 2014

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To make considered decisions it is crucial to have a good set of data. In E-commerce there is a wide range of information, so it is important to filter the important data and read it correctly.