Blog: Compliance

Only 6% of Swiss Websites are GDPR Compliant

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20. September 2018

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The new European General Data Protection Regulation (GDPR) entered into force on 25 May 2018.

The most important GDPR related changes concerning cookies are:

Christina giving her presentation about Successful Online Marketing with GDPR

We were happy to welcome our clients to the yearly Amazee Summer BBQ last Thursday and enjoyed good food and sunny weather. 

76% of Users Ignore Cookie Banners! | Amazee Metrics

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20. July 2018

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The new European General Data Protection Regulation (GDPR) came into force on 25 May 2018. The fear of heavy fines and warnings has resulted in a renewed focus on cookie banners. Before the new data protection regulation came into force, there was speculation about the effects of cookie banners on the behavior of website visitors.

Google Analytics Filter

With one extra line of code, Google Analytics will anonymize the IP addresses of all your visitors. It does this by replacing the last octet (the last four digits) in the IP address with 0000.

5 GDPR Quick-Fixes for your Website

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26. March 2018

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The new European General Data Protection Regulation (GDPR) will come into effect on 25 May 2018. This brings with it a risk of serious fines for non-compliance.

Google Analytics and GDPR

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14. March 2018

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As we get closer to 25 May, the deadline for the new EU data regulations (GDPR), more and more questions are being raised. One of these questions is how Google Analytics measures up to these new regulations.

An Overview of GDPR: What Is Changing?

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15. February 2018

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The new European General Data Protection Regulation (GDPR) will come into effect on 25 May 2018. It contains fundamental changes in the way personal data can be handled. The new data regulation will become one of the world's strictest data privacy laws. There is a wealth of information, interpretations and statements regarding this topic throughout the internet.

GDPR - European General Data Protection Regulation

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05. December 2017

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The new European Data Protection Regulation takes effect on 25 May 2018. It will bring fundamental changes in the handling of personal data and introduce a number of new challenges for digital marketing.

As consumers are being flooded with Christmas specials in brick and mortar stores, some online vendors have not even started bothering about the festive season yet. As the below Google Trends screenshot shows, the search volume for "Christmas present" already starts increasing as early as the end of August.

Data Privacy

The importance of the topics data privacy and compliance is currently increasing due to the EU's new General Data Protection Regulation (GDPR) that will come into force on the 25th of May 2018.

As a result, it is now more important than ever to ask yourself if your online marketing is compliant with these new regulations.

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