Our 10 online marketing trends for 2015 are:
It is high time to optimize your business for mobile users if you have not done so until now. The reasons for the mobile boom are the increasing internet use on smartphones and the mobile search updates Google has launched this year.
2. Content Marketing
Content marketing will still be one of the most important online marketing instruments and will gain significance in B2B businesses.
3. Social Media
Companies are expected to focus more on humanizing their brand on social media and on increasing their reach through paid advertising.
Due to the relevance of content marketing and social media for SEO these fields will increasingly overlap.
5. Big Data
Companies increasingly invest in the analysis of big data. This trend will continue in the upcoming year.
Marketing efforts will be more tailored to the customers’ buying behavior, whereat retargeting plays a critical role.
7. Real Time Bidding (RTB)
The shift away from buying fixed advertising time and space toward real time bidding, as for example with Google AdWords, will continue.
New possibilities for personalized online marketing are expected: From location-based targeting to dynamic creative optimization (DCO), as already possible through dynamic remarketing ads in Google AdWords.
9. Email Marketing
A renewed focus on email marketing is expected for 2015.
10. Native Advertising
For native ads there will be a shift away from promotional language towards relevant content.