Google Ads vs. Amazon Advertising: What is best for your e-commerce?

Ein Boxer ist auf dem Weg in den Ring. Neben ihm befinden sich die Logos von Amazon und Google.

Welcome to the duel of the giants: Introducing first, the reigning, defending champion, the most visited site in the world, the heavyweight among search engines, the Goliath of Internet traffic: Gooo-gle! But now the challenger steps into the ring: The titan of online mail order, risen from the books, the …

Other Countries, Other Online Marketing Strategies

International erfolgreich mit der passenden Online-Marketing-Strategie

Online marketing strategy plays a decisive role in the expansion abroad. After all, different target markets require different online marketing measures. User behavior can vary greatly from country to country. Using the following four examples, we show you how to make your brand and products known outside your local region. …

“Ok Google, How Do I Optimize for Voice Search?”

Suchbefehle über den Sprachassistenten werden als Voice Search bezeichnet.

According to a study from 2019 (in German), 40 percent of those surveyed have already used voice search in the previous year. Another study predicts that by 2020, more than half of all mobile search queries will already be attributable to voice searches. And: the trend is rising. Reason enough …

RPA Robots, the Most Efficient Employees for Marketing Dashboards

RPA Roboter für Marketing Dashboards

Marketing dashboards are an indispensable tool for monitoring and controlling marketing activities. Instead of separate reports for each marketing channel like Organic Search, Google Ads, and Facebook Ads, the dashboard shows the most important KPIs at a glance. If you would like more information, you can see our blog post …

12 Tips on How to Increase Your Site’s Trustworthiness

12 measures that you can take to increase the trustworthiness of your websites

The importance of the trustworthiness of websites is not a new issue. In the light of recent developments in the field of search, it takes on a new meaning. Both the Google Core Update in September 2019 and the subsequent Google BERT Update have shown that the trustworthiness of websites …

Smart Scroll Tracking with Google Tag Manager

Rock Climber Abstract

If you are using Google Tag Manager (GTM), Scroll Tracking can be accomplished in a few quick steps with the GTM built-in Scroll Depth Trigger making this a really simple task. Having implemented this many times over the last years, we discovered that the out-of-the-box GTM Trigger has some limitations. …

Google Discovery Ads: First Test Results

Last year Google announced a new product: The so-called Discovery Ads, an entirely new ad format. As a Premium Partner of Google, Amazee Metrics is one of the lucky ones and was put on the whitelist. This gave us the opportunity to test the Discovery Ads for some of our …

Treemaps Tutorial for Google Analytics

In Google Analytics you can use Treemaps to understand how traffic arrives at your website. In this tutorial, we explain how they work and how you can use them. What are Treemaps? Treemaps are a type of visualization that represents data as rectangles. Each segment of data is a rectangle. …

SEO for Zero-Click Searches

SEO Zero Click Searches

The Google algorithm understands better and better what users are looking for. This is practical for the users. But it also leads to a phenomenon known as zero click searches. We explain exactly what this means, what advantages and disadvantages it brings, and how you can adapt your SEO measures …