LinkedIn Ads – Your B2B Magic Bullet

Linkedin job search on a tablet

Many companies already rely on social networks for their digital marketing. But not every platform is suitable for the specific target group. Especially if you are active in the business-to-business sector, the use of LinkedIn Ads can be interesting for you. We present the advantages and disadvantages of LinkedIn Ads and which …

Marketing Automation – 4 Marketing Activity Ideas

Marketing Automation

Do you want to simplify your online marketing processes or plan your marketing activities more efficiently? Marketing automation uses software for precisely this purpose and should be a tool used in any marketing department. We introduce you to the advantages of automation and highlight the automation options using examples. Advantages …

Valuable Backlinks for Your Website – A Guide for more Popularity

As part of a successful SEO strategy, website owners inevitably meet the infamous backlinks. Everyone wants them, but not everyone gets them. At least not without the right know-how. This blog post will show you what the myth around backlinks is all about, how they are defined, and how you …

Gaining Important Insights with Site Search in Google Analytics

Search Keyboard

The search function on a website is a win-win situation: your users find their way around your site faster, and you can derive essential insights from the search terms. To analyze search input from internal website searches, you can use the Site Search Report in Google Analytics. In the following, …

DV360 – 5 reasons for Display & Video 360 campaigns

DV360

What Exactly is DV360? Display & Video 360 (DV360) is part of the Google Marketing Platform (GMP). It offers a wide range of data-driven campaign opportunities. In this post, we present the most important reasons to run a campaign in Display & Video 360. Targeting Opportunities DV360 offers 3rd party …

Google Core Web Vitals – Important tool for website owners

Google Core Web Vitals

With the Core Web Vitals, Google provides a valuable tool to website owners. With the help of these clearly defined metrics, website operators can measure, compare and optimize the usability of their pages at any time. The current values for the metrics are available in various tools. There are several …

Google Analytics 4: What You Should Know Now

Analytics

Google Analytics 4 was launched on 14th October 2020, as the next generation of Google Analytics, where cross-platform and cross-device tracking allows to unify all data in one central location, the new Google Analytics 4 property. Within this new Google Analytics property, datastreams can be configured from one or all …

Why Klipfolio is our Favorite Dashboarding Tool

Klipfolio Dashboards

Dashboards are helpful tools for monitoring the performance of your online marketing campaigns. This fact is especially true in online marketing, where it’s easy to lose track of the vast amount of digital data. Below, we’ll introduce you to one of our most popular dashboarding tools – Klipfolio. What Is …

Five Tips for Successful Remarketing in Google Ads

Dart

In previous blog posts on remarketing, we mainly discussed the functions of remarketing and successful campaign implementation in Google Ads. This blog post will go one step further and provide five tips for successful remarketing campaigns in Google Ads. 1) Variety of Creatives When setting up remarketing campaigns, we recommend setting …

Google Ads Tutorial: How to Create Labels in Google Ads Editor

Google Ads Editor Overview

The Google Ads Editor has a convenient and helpful function: The ability to create and set labels. It is much easier to structure and organize campaigns, ad groups, ads, and keywords into categories with labels. In to following, we explain how to create labels and how you can use them. …

Google My Business Tutorial: How to Create an Account

Google My Business

In this step-by-step tutorial we will show you how to get started with Google My Business: What exactly is Google My Business? Why should you sign up for Google My Business? Create a New Account Manage an Existing Account Good to Know What exactly is Google My Business? My Business …