A Love Letter to Amazee Metrics (as a Woman in Tech)

Women in Tech

Gender equality and gender diversity, as fundamental as it seems, are still major topics that are and should be, perpetually discussed all around the world. Here in Switzerland, we celebrated a few anniversaries last year: 25 years of the Gender Equality Act (July 1, 1996), 30 years of the women’s …

Google BigQuery benefits for Google Analytics

BigQuery

What is Google BigQuery? BigQuery is Google’s data warehouse. As part of the Google Cloud Platform tool suite, BigQuery allows you to host – and exploit – large databases for a very reasonable price and with very good results. In fact, BigQuery can be used for many other things, such …

Why You Should Use Performance Max Campaigns on Google Ads

Channels for Performance Max Campaigns

Increase Your Conversions with Automated Bidding and Targeting Cross-Channel Performance Max campaigns are the new Campaign Type in Google Ads that allow you to run a  single goal-based campaign across all of the Google network properties including: Display Search Maps Discover Feed YouTube Gmail Shopping Ad Inventory This year the …

Advantages and Some Downsides of Server-Side Tracking

In our previous post about Google Tag Manager’s Server-Side Container (SSC), we started to look at how it works. In this post, we will look at some of the key advantages that the Server-Side system will give you as well as some potential downsides. Advantages When it comes to the …

Dos and Don’ts of Sustainable Marketing

sustainable marketing strategy

A sustainable marketing campaign is a simple and effective way to share eco-conscious aspects of your brand. However, positioning your brand as a sustainable role-model cannot happen overnight, nor through a single campaign. Marketing sustainability must be done in many little steps and requires a holistic strategy of any project …

How the GTM Server-Side Tagging Container Works

In 2020 Google released the Server-Side Container (SSC) for Google Tag Manager. While it requires significantly more technical input to implement than the Web containers we are used to, it does have some large benefits. In this post, we will look at how the SSC works. How The Server-Side Container …

4 Privacy-Compliant Alternatives to Google Analytics

We have already reported that in recent weeks several countries in the EU have deemed Google Analytics to be not privacy compliant. Since Google Analytics is used on over 50% of websites worldwide, this action by data protection authorities in the EU has caused a great deal of uncertainty among …

How to Use Chatbots to Automate your Conversational Marketing Strategy

chatbot automation

In our previous post, we talked about Conversational Marketing and how creating a live conversation experience online can help your business to grow reputably and sustainably. Now, let’s add Chatbots and automation to the process so you don’t waste your time with repetitive tasks.   What is a chatbot? A …

Monitor your Google Analytics data with alerts

So setzen Sie Ihre Google Analytics-Ansichten richtig auf

With everything going on in your company it is important to stay up to date with trends in your data. However, it is impossible to check your analytics tool manually 24/7. That’s why it is essential to have an automatic alert system set up. Let’s imagine you are relaunching your …

Use Google Analytics with Server-Side Tracking to Make it Compliant

Google Analytics has been under a lot of criticism in recent weeks. In addition to the Austrian data protection authorities, the French data protection authorities have now classified Google Analytics as non-compliant with the European General Data Protection Regulation (GDPR). We explain what this means and whether Google Analytics can …

What’s new in Google Search Console?

It has been more than 3 years since the new Google Search Console was released for general use. We last covered this topic in November 2018 in our blog post “The New Google Search Console”. As we all know, three years is an eternity in the Digital field and applications, …