Five Tips for Successful Remarketing in Google Ads

Dart

In previous blog posts on remarketing, we mainly discussed the functions of remarketing and successful campaign implementation in Google Ads. This blog post will go one step further and provide five tips for successful remarketing campaigns in Google Ads. 1) Variety of Creatives When setting up remarketing campaigns, we recommend setting …

Google Ads Tutorial: How to Create Labels in Google Ads Editor

Google Ads Editor Overview

The Google Ads Editor has a convenient and helpful function: The ability to create and set labels. It is much easier to structure and organize campaigns, ad groups, ads, and keywords into categories with labels. In to following, we explain how to create labels and how you can use them. …

Google My Business Tutorial: How to Create an Account

Google My Business

In this step-by-step tutorial we will show you how to get started with Google My Business: What exactly is Google My Business? Why should you sign up for Google My Business? Create a New Account Manage an Existing Account Good to Know What exactly is Google My Business? My Business …

Funnel analysis: The be-all and end-all of conversion optimization.

Gaining conversions out of marketing activities is a big goal for most companies – that’s clear. However, often, what is unclear, is how prospects become customers (or don’t). In recent years, it has become increasingly clear that the journey is the goal with regards to customers. Therefore, the path to …

Tips for Your Influencer Marketing Strategy

Influencer Marketing

Influencer marketing has become a bit of a hype. Almost every online marketing professional is talking about it – and not without reason. An influencer’s audience trusts the influencer. Additionally, an influencer probably can achieve better engagement rates than plain old corporate communications ever could. And it’s not always just …

iOS 14 Privacy Update – Just Data Loss and Tracking Issues?

iPhone with new Privacy Reminder pop-up open

Apple iOS 14 is here – and now a privacy update for all compatible iPhones and iPads is supposed to follow soon. Even before the roll-out, this update is already causing a stir and many questions have come up. We explain why this update is so controversial and how it …

Do I actually need a cookie banner now?

Teaser Bild Cookie Banner Webinar

Be ready for the new Swiss data protection law and determine if GDPR also applies to your website and thus your cookie banner. Our webinar, held together with the law firm Meyerlustenberger Lachenal, on the topic of cookie banners and data protection, met with great interest. We were able to record …

Digital Marketing Trends 2021 – What to expect

The new year is not even a month old and there is already a lot of discussion about what trends await us in the digital marketing world in 2021. Digital marketing is constantly changing and that’s why we keep you up to date on all the latest news.   You …

Search Engine Optimization for Locations and Regions in 2021

local seo

A good reputation is certainly a good start, but nowadays, if you want your local business to be found by potential customers from the region, you should also position yourself accordingly on the Internet. Be it with the help of your own website, via social media, or map services, we …

Universal App Campaigns (UAC) with Google Ads

Universal App Campaigns with Google Ads

Universal App Campaigns (UAC) in Google Ads are perfect for generating new users and moving them to interactions. Benefit from this by making your mobile app better known with campaigns in Google Ads and encouraging installations and interactions. To keep an eye on performance, you should use conversion tracking for …

LinkedIn Ads: More Interaction Thanks to Conversation Ads

LinkedIn zum Werben nutzen

“Greetings %FIRSTNAME%! My name is Anne. I am a Digital Marketing Consultant at Amazee Metrics and assist companies in successfully advertising on LinkedIn. We are also happy to support %COMPANYNAME% in reaching the appropriate target group. Particularly with Conversation Ads we have had positive experiences in the last few months. …