How To Delete Visitors in Google Analytics to be Compliant with GDPR


02. August 2018


The EU's new General Data Protection Regulations (GDPR) require that businesses are able to delete any data they collect about people upon request. This also includes your web analytics tools that collect your website visitors' data.

Amazon Markhalle


25. July 2018


Amazon is the world's largest online retailer in terms of annual sales and market share. With 55% of all Internet users [1] in the USA starting their online product search at Amazon, it is often the first point of contact in the online purchase process. Additionally, products are searched for four to five times more frequently on Amazon than on Google.[2].

76% of Users Ignore Cookie Banners! | Amazee Metrics


20. July 2018


The new European General Data Protection Regulation (GDPR) came into force on 25 May 2018. The fear of heavy fines and warnings has resulted in a renewed focus on cookie banners. Before the new data protection regulation came into force, there was speculation about the effects of cookie banners on the behavior of website visitors.

3 Tips to Reduce Your Cost-Per-Click in Google AdWords

In the highly competitive world of AdWords, finding a way to lower the Cost-per-click is a vital and necessary step in competing with competitors and ultimately succeeding in your online advertising efforts. When it comes to lowering your cost per click, Quality Score is very important.


19. June 2018


The middle of June saw the whole team come together again in Zurich.

A remote team setup may have its advantages, but we definitely also look forward to meeting each other and spending time together.

Apart from the time spent brainstorming in workshops - this time we were also able to be adventurous, which started off with going to an escape room!

Google Analytics Filter

With one extra line of code, Google Analytics will anonymize the IP addresses of all your visitors. It does this by replacing the last octet (the last four digits) in the IP address with 0000.

When we are not optimizing AdWords accounts, doing Search Engine Optimization or setting up containers in Google Tag Manager, we browse. We are looking in the furthest corners of the internet to see if we can find anything of value for our clients. We are not talking cryptocurrency here.

CPC Goolge and Bing

Bing is gaining increasing reach in Switzerland and is thus becoming increasingly interesting for advertisers. An industry-wide assumption is that Bing can offer cheaper CPCs than Google. We have checked for you whether this assumption does in fact correspond to reality.

How to use Google AdWords IF Functions


25. April 2018


Google has announced rolling out the AdWords IF function over a year ago, and yet we often come across AdWords users who have never used it in their campaigns or are even unaware of this function.

Amazee Metrics Team


12. April 2018


2017 was the most successful year so far at Amazee Metrics. We were not only financially successful but could also establish long lasting relationships with our clients.