Using the Element Visibility Trigger in GTM


12. January 2018


This is the third post in our series on the recently launched User Engagement Triggers in Google Tag Manager.

YouTube Analytics

I really do not need to start this blog post off with a description of YouTube. Everyone knows what YouTube is and how it functions. From cat videos to branded content to teen-vlogging, everyone has some exposure to the world's most famous video platform.

GDPR - European General Data Protection Regulation


05. December 2017


The new European Data Protection Regulation takes effect on 25 May 2018. It will bring fundamental changes in the handling of personal data and introduce a number of new challenges for digital marketing.

Scroll Tracking in GTM


23. November 2017


Google Tag Manager recently made our lives a lot easier with the launch of three new User Engagement triggers. This is the second post in our series on these User Engagement triggers. The first post in the series showed you how to use the YouTube Video Trigger and a future post will feature the Element Visibility trigger.

As consumers are being flooded with Christmas specials in brick and mortar stores, some online vendors have not even started bothering about the festive season yet. As the below Google Trends screenshot shows, the search volume for "Christmas present" already starts increasing as early as the end of August.

Track YouTube Videos with Google Tag Manager


13. November 2017


Google Tag Manager has recently launched three very useful new User Engagement triggers. These triggers help you track video views, user scrolling and what your users are seeing on your pages. This post will show you step-by-step how to setup the new YouTube Video Trigger.

The YouTube Video trigger allows you to track several different user actions on your videos. These user actions are:

Google AdWords

Towards the end of 2016, Google presented the new AdWords interface for the first time. It was finally rolled out during the middle of this year.
In this blog post, we will show you what changes we have to face and what this means in terms of user-friendliness.

Klipfolio Dashboards


26. October 2017


Dashboards are extremely useful tools for keeping track of your online marketing performance. This is especially true for online marketing, where it is easy to become overwhelmed with the large amount of available data.

What are Dashboarding Tools used for?

Before we look at why dashboarding tools are used, it is important to define what we mean by the term "dashboard". A Dashboard typically only contains concise data about the key areas of a business.

Data Privacy

The importance of the topics data privacy and compliance is currently increasing due to the EU's new General Data Protection Regulation (GDPR) that will come into force on the 25th of May 2018.

As a result, it is now more important than ever to ask yourself if your online marketing is compliant with these new regulations.

Facebook Paid Advertising


16. October 2017


This step-by-step-tutorial is designed to help you with everything you need to know about Facebook advertising, in order to successfully set up your first Facebook ad campaign and achieve good results.