Advance Metrics’ AI Visibility Index reveals who shows up in the answers of the major AI models, who doesn’t, and why that’s becoming a competitive question for every brand. More and more people no longer turn to a search engine like google with their insurance questions. They ask ChatGPT, Gemini, …
One year after Google launched its AI Max Search ad format, our ads specialists analyzed what’s actually working, and what isn’t. Three out of four Google Ads accounts that turn on AI Max for Search see no meaningful change in performance. That split hasn’t moved in the year since launch. …
Most people think that predicting what your customers will do next is all about fancy algorithms and complex software. But here’s the truth: even the smartest prediction tool in the world is useless if the information feeding it is messy, incomplete, or out of date. Garbage in, garbage out, as …
The demand for content is increasing massively. At the same time, marketing teams have limited resources. GenAI is being used everywhere, but the results are disappointing. The text output is inconsistent, AI-generated texts lack relevance, and a real integration into existing content creation processes rarely exists. AI can write texts …
Summer usually brings a slower pace, out-of-office messages pile up, and project timelines stretch out. The summer months offer the perfect window of opportunity to finally test out AI tools and perhaps even establish a workflow before the pressure picks up again in the fourth quarter. The following list is …
Most businesses track what visitors do on their website: clicks, purchases, drop-offs, but getting useful answers from that data still takes time, tools, and usually a specialist. GTM MCP changes that by making your tracking setup something anyone in the business can actually use. The Google Tag Manager MCP GTM …
There is currently a shift in digital marketing that analysts are calling “The Great Decoupling.” While global search volumes continue to climb, reaching an estimated 13.6 billion daily searches by 2025, the volume of clicks exiting the search results page to external websites is declining. Experts predict that the search …
AI agent platforms go one step further than tools like ChatGPT or Claude: they do not just answer prompts, they can also take over parts of the work. That can mean turning a long email thread into action points, checking campaigns for unusual changes every day, preparing a follow-up, or …
Did you know that more than 70% of consumers expect companies to deliver personalized interactions? Yet the vast majority of businesses are not ready and often assume this requires an enterprise-grade data warehouse and complex development. But thanks to AI and automation tools, true 1-to-1 personalization is no longer a …
You’ve heard the promise: AI will transform how your marketing organization works. Maybe you’ve already seen it: faster reports, smarter campaign analysis, automated dashboards. But what most executives don’t realize is that the AI tools your teams are using today are still operating like a single, very capable employee sitting …
By now, OpenClaw is probably familiar to most of us. In a very short time, this open-source agent has gone from a niche project to a full-blown hype topic and is now being described either as the future of personal computing or as a major security risk. As is often …
Did you know that over 70% of Google searches result in no external click? Zero-click searches have increased over time as a result of additional (AI) features added to the traditional search results page. This does not mean that traditional SEO is ineffective; it means instead, that we need to …
