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As consumers are being flooded with Christmas specials in brick and mortar stores, some online vendors have not even started bothering about the festive season yet. As the below Google Trends screenshot shows, the search volume for "Christmas present" already starts increasing as early as the end of August.

Track YouTube Videos with Google Tag Manager

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13. November 2017

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Google Tag Manager has recently launched three very useful new User Engagement triggers. These triggers help you track video views, user scrolling and what your users are seeing on your pages. This post will show you step-by-step how to setup the new YouTube Video Trigger.

The YouTube Video trigger allows you to track several different user actions on your videos. These user actions are:

Google AdWords

Towards the end of 2016, Google presented the new AdWords interface for the first time. It was finally rolled out during the middle of this year.
In this blog post, we will show you what changes we have to face and what this means in terms of user-friendliness.

Klipfolio Dashboards

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26. October 2017

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Dashboards are extremely useful tools for keeping track of your online marketing performance. This is especially true for online marketing, where it is easy to become overwhelmed with the large amount of available data.

What are Dashboarding Tools used for?

Before we look at why dashboarding tools are used, it is important to define what we mean by the term "dashboard". A Dashboard typically only contains concise data about the key areas of a business.

Data Privacy

The importance of the topics data privacy and compliance is currently increasing due to the EU's new General Data Protection Regulation (GDPR) that will come into force on the 25th of May 2018.

As a result, it is now more important than ever to ask yourself if your online marketing is compliant with these new regulations.

Facebook Paid Advertising

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16. October 2017

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This step-by-step-tutorial is designed to help you with everything you need to know about Facebook advertising, in order to successfully set up your first Facebook ad campaign and achieve good results.

Three Online Marketing Dashboards You Need in Google Data Studio

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05. October 2017

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Earlier this year Google announced an unrestricted free version of their reporting and visualization tool, Google Data Studio. Data Studio allows you to create informative and attractive reports from your data. These reports can easily be built and customized from a growing set of data sources.

In this blog we will show you three basic dashboards you can build in Google Data Studio which give you a good overview of your online marketing activities.

How to set up Facebook Business Manager

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27. September 2017

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In this blog post you will learn how to use Facebook Business Manager to manage your Facebook pages, manage roles and permissions and in effect, increase productivity. With the Facebook Business Manager, you save time not having to create or manage your Facebook assets using multiple accounts. If Facebook Advertising is new to you, you can start by reading this blog post.

Data Studio

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20. September 2017

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Google Data Studio is Google’s new data reporting and visualization tool. It allows you to build beautiful reports to show data from several different sources. This data can be displayed using a large set of graphs, charts, tables and other visualization elements. In this post we will show you how to get started and create your first report with Google Data Studio.

Amazee Metrics team in Zurich

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06. September 2017

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In early August the Amazee Metrics team in Cape Town flew to Switzerland to spend time with the team in Zurich. Over a whirlwind 10 days together we enjoyed workshops, meetings with our clients and social activities.

Shortly after arriving in Zurich we met our client at the Dolder Grand hotel. We were given a tour of the beautiful building and the facilities it offers its guests. We were even given a peak behind the scenes at how the hotel runs!

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