Blog

How to Use Google Ads in Healthcare Marketing

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10. October 2018

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The Swiss law strongly regulates the advertising of pharmaceutical products and healthcare marketing in general.

Only 6% of Swiss Websites are GDPR Compliant

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20. September 2018

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The new European General Data Protection Regulation (GDPR) entered into force on 25 May 2018.

The most important GDPR related changes concerning cookies are:

Combining Data Sources

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14. September 2018

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Google Data Studio is Google's free dashboarding tool that is making it incredibly easy to create useful and visually appealing dashboards.

If you are unfamiliar with Google Data Studio, take a look at this blog post on how to get started with your first dashboard.

How to reactivate a suspended google ad grant account

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05. September 2018

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If you are one of the 35,000+ nonprofit organizations benefiting from Google's Ad Grant donation program and your Google Ads account has been suspended, you will want to resolve this as soon as possible. (If you are not familiar with the Google Ad Grants program, read our introduction about it here).

Christina giving her presentation about Successful Online Marketing with GDPR

We were happy to welcome our clients to the yearly Amazee Summer BBQ last Thursday and enjoyed good food and sunny weather. 

How To Delete Visitors in Google Analytics to be Compliant with GDPR

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02. August 2018

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The EU's new General Data Protection Regulations (GDPR) require that businesses are able to delete any data they collect about people upon request. This also includes your web analytics tools that collect your website visitors' data.

Amazon Markhalle

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25. July 2018

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Amazon is the world's largest online retailer in terms of annual sales and market share. With 55% of all Internet users [1] in the USA starting their online product search at Amazon, it is often the first point of contact in the online purchase process. Additionally, products are searched for four to five times more frequently on Amazon than on Google.[2].

76% of Users Ignore Cookie Banners! | Amazee Metrics

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20. July 2018

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The new European General Data Protection Regulation (GDPR) came into force on 25 May 2018. The fear of heavy fines and warnings has resulted in a renewed focus on cookie banners. Before the new data protection regulation came into force, there was speculation about the effects of cookie banners on the behavior of website visitors.

3 Tips to Reduce Your Cost-Per-Click in Google AdWords

In the highly competitive world of AdWords, finding a way to lower the Cost-per-click is a vital and necessary step in competing with competitors and ultimately succeeding in your online advertising efforts. When it comes to lowering your cost per click, Quality Score is very important.

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19. June 2018

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The middle of June saw the whole team come together again in Zurich.

A remote team setup may have its advantages, but we definitely also look forward to meeting each other and spending time together.

Apart from the time spent brainstorming in workshops - this time we were also able to be adventurous, which started off with going to an escape room!

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