Spending more on Google Ads doesn’t guarantee better results, but better tracking often does. If your tracking is off, your campaigns are flying blind. You can’t optimize what you can’t see and that’s money down the drain. In our new Martech Bite, we share 3 ways better tracking improves your …
Marketing organisations today are surrounded by more data than ever before. Platforms like Google Ads, Meta, and LinkedIn generate endless campaign results, while customer journeys across websites and apps add even more complexity. Traditional processes for preparing and analysing this information are slow, repetitive, and prone to human error. AI-driven …
Today, marketing decisions are almost always based on data. But what happens when that data is wrong? The answer is simple: bad data leads to bad decisions. And the worst part? You often don’t realize it until it’s already too late. In our new Martech Bite, we share three clear …
LinkedIn is not the only channel in town. Today, B2B buyers scroll TikTok for trends, join industry chats on Reddit, and watch how-to reels on Instagram. Do not miss where the real conversations (and more importantly) conversions are happening. This article dives into why platforms like TikTok and other social …
For industrial and technical B2B businesses, the sales cycle has always been complex. You’re not selling a one-click consumer product; you’re building trust, demonstrating expertise, and helping decision-makers justify investments that often involve multiple stakeholders. But the way buyers discover, research, and choose suppliers has changed. Most of this journey …
Customer data and data on potential customers are important in marketing to measure and optimize marketing activities and, of course, to address the relevant target groups. However, data collection is increasingly restricted by data protection regulations. For this reason, first-party data is so important and currently a hot topic. First-Party-Data, …
A new data protection ruling from the Administrative Court of Hannover is causing a stir in the online marketing world: the court decided that simply loading Google Tag Manager (GTM) on a website constitutes a data processing activity involving personal data and, under the GDPR and TTDSG (E-Privacy), requires prior …
B2B SEO works differently than SEO in e-commerce or editorial environments. Search volumes are smaller, target groups more specific, and customer journeys significantly more complex. Instead of optimizing for mass, B2B search engine marketing is about precision, relevance, and strategic depth. At the same time, demands on SEO teams are …
If you’ve ever looked at your campaign results and thought, “Something’s not adding up,” you’re not alone. It’s easy to track clicks, impressions, or conversions, but much harder to understand how people actually move through the entire customer journey. That’s where full funnel reporting comes in. Rather than focusing only …
Digital marketing is evolving rapidly. Artificial intelligence is at the top of everyone’s mind, bringing with it new trends that are making old strategies redundant. And yet, one efficient and future-ready cornerstone of the digital marketing mix remains: programmatic advertising. This article explains why and how you can successfully integrate …
Personalize Your Content with AI-Driven Tools Today’s users expect more than static, one-size-fits-all digital experiences. They want content that adapts to them, content that understands their interests, habits, and intentions. Thanks to AI-driven personalization tools, it’s now possible to deliver just that. By analyzing user behavior in real time, what …
SEO is dead… again. Every time search undergoes a major transformation, this is the first bold prediction that makes the rounds. But as is often the case, there’s more to it – this is not the end, it’s a shift, driven by Artificial Intelligence (AI). Users are no longer just …
