Our Whole Team in Zurich, Again!

Amazee Metrics foxtrail team 2 celebrating

In the beginning of May, the Amazee Metrics team gathered in Zurich for another week of fun team building events, productive workshops, meeting with clients and other social activities. We had a blast, again! On our second day after arriving, we began our first outdoor adventure – a foxtrail! This …

How to setup Google Local Inventory Ads in 5 Steps

How to setup Google Local Inventory Ads in 5 Steps

Traditional brick and mortar retail has changed dramatically in the last decade, in fact, eight out of ten consumers are less likely to go to a store when the website does not provide online inventory.  So, what are you as a retailer supposed to do in a world where e …

How to Reactivate a Suspended Google Ad Grants Account

how to reinstate your google ad grant account

If you are one of the 35,000+ nonprofit organizations benefiting from Google’s Ad Grant donation program and your Google Ads account has been suspended, you will want to resolve this as soon as possible. (If you are not familiar with the Google Ad Grants program, read our introduction about it …

How to Use Google AdWords IF Functions

So verwenden Sie IF-Funktionen in Google AdWords

Google has announced rolling out the AdWords IF function over a year ago, and yet we often come across AdWords users who have never used it in their campaigns or are even unaware of this function. In this blog post we will cover all you need to know about IF …

AdWords Promotion Extensions: Boost Your Campaigns

AdWords Angebotserweiterungen: Steigern Sie den Erfolg Ihrer Kampagnen

AdWords’ new interface came with several new features, one of which is the new promotion extension. This is a great tool to highlight any promotion or discount an advertiser offers on services and products. If you have any sales or promotions, you should start using them today.

How to Set up Your First Facebook Ad Campaign

So richten Sie Ihre erste Facebook-Kampagne ein

This step-by-step-tutorial is designed to help you with everything you need to know about Facebook advertising, in order to successfully set up your first Facebook ad campaign and achieve good results. Just like with the Business Manager tool, Facebook has created two ad management tools that you can use for …

How to Set up Facebook Business Manager

How to set up Facebook Business Manager

In this blog post you will learn how to use Facebook Business Manager to manage your Facebook pages, manage roles and permissions and in effect, increase productivity. With the Facebook Business Manager, you save time not having to create or manage your Facebook assets using multiple accounts. If Facebook Advertising …

The Beginner’s Guide to Facebook Advertising

Facebook Advertising

If you are considering Facebook advertising but are not sure if and how Facebook ads work and how effective they are, this blog post will answer these questions. You often hear Facebook being neglected, comments like “Facebook is dead now” or how “Engagement is 5 times better on Instagram”.  Most …

Top 10 SEO Ranking Factors for Ecommerce Websites in 2017

Ecommerce Ranking Factors

It is no news that ecommerce continues to grow massively every year, allowing businesses to reach a larger audience than a traditional storefront location. Online shoppers love the convenience of being able to buy things anytime anywhere, having access to a broader range of products, exchanging information about products with …