Google Analytics Is Testing New User Behavior Features

Google Analytics testet neue Features für die Analyse des Nutzerverhaltens

Google Analytics is testing some new features that could be very useful to understand user behavior: Active Users and Cohort Analysis.   Active Users The Active Users report shows a quick overview of the number of users that have had at least one session daily, weekly and monthly. This is …

Google Update Optimizes Local Search Results

pigeon google maps

In July 2014 Google updated its algorithm for local search. This has led to more specific and accurate local search results. The impacts of this algorithm update (which is also known as “Pigeon”) are now known and cover the following points: This update affects search results both in Google Web …

Introducing the Amazee Gondola

The Amazee Gondola

The Amazee Metrics and Amazee Labs office now has a very cool, very Swiss meeting room.  Check out our new gondola! Getting it into the office was a challenge: The Amazee teams try it out: We’re looking forward to meeting in it with our clients and guests!

Web Analytics Tips for 2015

Web Analyse-Tipps für 2015

2015 promises to be an exciting year in web analytics. Analytics tools are becoming easier to use and at the same time more powerful, allowing us to register more and more data to guide strategic decisions.  Now is a good time to consider your analytics setup, so that you can …

SEO Tips for 2015

seo-2015

You probably have already set your goals for the new year. If these do not already contain SEO for your website, we have gathered some tips for you that will crank up your website. Technical Review It is likely that one of the first steps of your SEO program was …

The 5 Best Year-end Articles from SEO, SEM and Digital Marketing Blogs

Die 5 besten Artikel zum Jahresende über SEO, SEM und Online Marketing

This time of year so many great blogs publish year-end “best of” articles to highlight the most important information they published in the past year.  We have collected the most impressive, most useful and most information-packed of these from the top SEO and digital marketing blogs. Here is our list …

SEO for Parallax Websites

parallax graphic

Parallax scrolling – also known as parallax – is one of the latest trends in web design. However, many parallax websites are not well optimized for search engines. We would like to show how you can get your parallax page up to speed in terms of SEO. What Is Parallax? …

Dark Social: Traffic from Social Media Might Be Higher Than You Think

dark social

“Dark social” is a term for traffic to your website coming from social media, but being displayed as “direct” in your analytics tool. Facebook and Twitter are trying to address the matter of misattributed traffic from social media with “link shims”. Before introducing “link shims”, it was estimated that 60% or …

Penguin 3.0 may be rolled out indefinitely

Penguin

Due to fluctuations in rankings there have been lots of discussions about the latest update of Google’s algorithm, which is also known as Penguin 3.0. According to Google, these fluctuations are to be expected, since the Penguin 3.0 rollout is still ongoing. Google’s John Mueller revealed, that the Penguin 3.0 …

Google Analytics Changes Limits on Accounts

New Google Analytics account limits cap properties per account at 50.

Attention Google Analytics users!  Google Analytics has changed the limits on account structures. Here’s a quick reminder of how Google Analytics accounts are structured and an overview of the new limits: Account Generally one Google Analytics account corresponds to one company.  The account is the top level access to Google …

Google Updates 2014

Google Updates 2014

In 2014 Google has again optimized its ranking algorithm through various updates. Since nobody can remember all the changes, we would like to give an overview of the most important ones. Encryption (HTTPS) In August, Google has announced that it would slightly boost websites that encrypt their traffic (through SSL) …

New Google Analytics Demos and Tools

Google Analytics Demos & Tools

The Google Analytics blog recently announced the launch of a Google Analytics Demos & Tools resource site where users can find full examples of how you can use Google Analytics features in amazing ways and some handy tools to make working with Google Analytics simpler and faster.   Here are some …