Mobile Analytics at the Analytics Roundtable

Mobile Analytics at the Analytics Roundtable

Omar Moling of 42matters presented an “Intro to Mobile App Analytics” at the latest meeting of the Analytics Roundtable at the Amazee Metrics offices.  In this introduction he covered some of the main differences and similarities between mobile app analytics and analytics.  Focusing on using Google Analytics for Android apps, …

Using Site Search in Google Analytics

site search

Google Analytics offers lots of reports, most of which are usable “out-of-the-box”. Site Search report allows you to analyze the search terms used with your internal search. This report lets you deduct actions for optimizing your website. If you have a search box on your website and do not use …

Differences between Bing Ads and Google AdWords

Differences between Bing Ads and Google AdWords

Bing ads are an interesting marketing channel. There are several benefits of Bing ads compared to Google AdWords. The functions in Bing ads are similar to those in Google AdWords. This is no surprise as Bing wants the Google AdWords advertisers as customers as well. Therefore Bing needs to adapt …

Player Analytics: Powerful Analytics Reports for Google Play Games

Google Play Games

Player Analytics, a set of analytics reports for game developers, will soon come to Google Play Games. Google announced that this service will launch in the next few weeks as part of a set of new features for Google Play Games and Admob. Player Analytics will help developers better understand …

AdWords Tutorial: How to Use the AdWords Keyword Planner

Google AdWords Keyword Planner

If you are planning a Google AdWords campaign, you should do a keyword research with the AdWords keyword planner tool first. This allows you to check the potential of relevant keywords and to identify additional keyword possibilities. The AdWords keyword planner tool is able to: Verify the search volume of …

How to Combine Google AdWords with Google Analytics

combining Google AdWords with Google Analytics

Both Google AdWords and Google Analytics gather a lot of data on the performance of your AdWords campaigns. By combining these tools you get deeper understanding of your ads. With Google Analytics, you are able to see what visitors do after the clicked on your AdWords ad. Google has published …

Why You Should Use Bing Ads in Europe

Why You Should Use Bing Ads in Europe

It is not a secret Bing is building their systems similar as their big competitor Google. Users should not be confused by different tools. This is why Bing Ads provide the same Cost-Per-Click-Model as Google AdWords. Benefits of Bing Ads Bing’s share oft he market in the US is 30% …

SEO Tutorial: Google Webmaster Tools

SEO Google Webmaster Tools

With Google Webmaster Tools Google offers lots of useful features for website owners for free. When used properly, it is a powerful tool for SEO. We have gathered 9 features you really should be using for your website. To gain access to Google Webmaster Tools, you need to add your website …

Piwik: Powerful, Open Source Web Analytics

Piwik Web Analyse

Over the past year Piwik, the free, open source web analytics platform, has made major steps towards its goal to be an open source alternative to Google Analytics.  In January 2015, Piwik launched its latest major release, version 2.10.0, packed with features that make it a powerful rival to other web …

Google Analytics Updates its AdWords Search Queries Report

Google Analytics Update für den AdWords Search Queries Report

Google Analytics recently announced the introduction of the Query Word Count dimension in Google Analytics AdWords reports.  This allows you to segment AdWords Search Queries by the number of words in the query.   This way you can easily see how short queries with only a few keywords perform differently …

Web Analytics Tips: User Engagement Metrics

User Engagement Metrics help you understand the people behind your web traffic

User Engagement Metrics measure what users are actually doing with your website, and how.  Web analytics platforms like Google Analytics offer some standard engagement metrics like Average Time on Page, Session Duration, or New Users and engagement reports like the Frequency & Recency Reports. These are a good start, but …

SEO for WordPress Websites

wordpress and seo header

We have highlighted how you can improve – independent of which CMS you use – the ranking for your website in an earlier blog post. Now, we would like to specifically show you how to optimize your WordPress website for search engines. WordPress SEO Plugins In the Top 10 of …