Remarketing with Google AdWords – Part 2

Remarketing with Google AdWords - Part 2

We outlined the first steps with Google AdWords remarketing in the first part of the tutorial. In the second part we will show you how to create remarketing campaigns. How to create a remarketing campaign If you implemented the remarketing tag on all pages of your website and created the …

SEO Check: Step by Step Guide

SEO Check

Have you ever done an SEO check of your website? If you have not, we urge you to read on. With a step by step guide, we will show you how to analyze your website for SEO and solve its problems. Important SEO Tools For the SEO check you will need …

Remarketing with Google AdWords – Part 1

Remarketing with Google AdWords

The first part of our remarketing tutorial describes the functionality of remarketing and the first steps you should take to get started. In the second part you will learn to create remarketing campaigns. Everyone experienced this: You visit a website “x” and search for swimming trunks. Then you continue your …

New Google Analytics Treemaps

New Google Analytics Treemaps

Google Analytics recently added a new Treemaps feature to Acquisition Reports as part of the March 30, 2015 Google Analytics update.  Treemaps are a very useful way to understand how traffic arrives to your website. You can find Google Analytics Treemaps under: Acquisition > All Traffic > Treemaps So what …

Amazee Metrics at the SOM 2015

Evelyn Thar at the SOM 2015

We have fun at the first day of the Swiss Online Marketing exhibtion in Zurich. We are happy to see the big interest in our booth and our services. Big audience for our CEO‘s presentation. Messbarkeit der seo performance som 2015 15-04 from Evelyn Thar

Google AdWords: 6 Tips for Ad Extensions

Google AdWords: 6 Tips for Ad Extensions

Ad extensions provide extra information about your business and complement text ads. With the Google AdWords ad extensions you have the opportunity to emphasize your ads without additional costs. Ad extensions can be applied on campaign or ad group level. Find our 6 tips on how to use ad extensions …

Universal Search Study 2015

universal search

In 2007, Google started enriching organic search results by showing boxes with additional media, like videos, images, maps, shopping results or news. These elements on the search engine results pages are commonly called “Universal Search” (sometimes also known as “Enhanced Search” or “Blended Search”). Depending on the audience and the goals …

Fighting Referrer Spam in Google Analytics

Referrer Spam in Google Analytics: Nicht draufklicken!

Referrer spam is becoming more and more of a problem in Google Analytics.  Referrer spam, sometimes known as referrer bombing, is a technique that exploits the way Google Analytics gathers data to insert fake traffic from spam websites into your Referral reports. It corrupts your web analytics data and wastes …

How to Use the Google AdWords Dimensions Tab

AdWords dimensions

Data is the key to success. The dimensions tab in Google AdWords provides a lot of key metrics. We will show you how to use them properly. By clicking on the tab Dimensions you get an overview of the AdWords key figures like clicks, impressions, conversions etc. per day (date) …

YouTube Analytics: Measuring the Performance of YouTube Videos

youtube analytics

In an earlier blog post we covered how to integrate your YouTube web analytics into Google Analytics. To find out who is watching your videos and how you can generate more views and interactions you can turn to YouTube Analytics. Its reports tell you who your viewers are, where they …

Swiss Online Marketing Exhibition 2015

Swiss Online Marketing Exhibition 2015

Spring is coming with the first rays of the sun and so is the Swiss Online Marketing Exhibition on the 15th and 16th of April 2015 in the Exhibition Hall Zurich. More than 170 Swiss and international exhibitors from the online marketing and e-business industry are presenting themselves. Certainly Amazee …