Setting Up Enhanced Ecommerce: A Step-by-Step Guide

Enhanced Ecommerce

In Enhanced Ecommerce in Google Analytics: An Introduction we explained what Enhanced Ecommerce is and detailed some of its advantages. This guide will give you an overview of how to set up Enhanced Ecommerce in three steps. Step 1: Enable Enhanced Ecommerce Features First, you need to enable Enhanced Ecommerce …

Step-by-Step Guide to Creating YouTube Campaigns with Google AdWords

Step-by-Step Guide to Creating YouTube Campaigns with Google AdWords

Creating video campaigns for YouTube with Google AdWords is straightforward. You only need an advertising video on YouTube with a convincing message and a Google AdWords account. Hereafter we show you how to set up YouTube campaigns with Google AdWords: Step 1: Create a Campaign Create a new campaign by …

YouTube Advertising With Google AdWords

YouTube Advertising With Google AdWords

YouTube is the second largest search engine in the world and has a reach of one billion users. Therefore the marketing potential for YouTube is very high for you and your product. YouTube Ad Formats YouTube ads can be created and booked via Google AdWords. There are two advertising formats …

Enhanced Ecommerce in Google Analytics: An Introduction

Enhanced Ecommerce Kaufverhaltensanalyse

In this blog post we will give you an introduction to the new Enhanced Ecommerce functionality in Google Analytics. Enhanced Ecommerce is part of Universal Analytics Enhanced Ecommerce was rolled out as one of the major improvements of Universal Analytics.  It is an improved version of the ecommerce tracking available …

Search Engine Marketing With Yandex

Search Engine Marketing With Yandex

If Russia is an important target market for you, you have to integrate Yandex in your digital marketing strategy. According to Yandex, it is the seventh largest search engine in the world. With a market share of 60.5%, Yandex has the biggest market share in Russia, whereas Google‘s market share …

How to Track Conversions With Google Adwords

How to Track Conversions With Google Adwords

With Google Adwords conversion tracking the actions of users after a click on a Google AdWords ad can be better understood. A valid conversion needs to be predefined and can include for example a product purchase or a newsletter subscription. For example if a user buyed a vacuum cleaner, a …

AdWords Tutorial: How to Create Labels in AdWords Editor

Google AdWords Editor Labels

Google AdWords Editor 11.0 launched a new function: Labels. With labels it is much easier to structure and organize campaigns, ad groups, ads and keywords in categories. Labels make filtering for specific category compositions especially easy. For example: If you filter the preset labels Short, Summer, Trousers, Men at the ad …

New Ad Formats in Google AdWords

New Ad Formats in Google AdWords

On the 5th of May Google announced several new features in Google AdWords including new ad formats and new features for existing functions. We summarize the most important innovations below: New Ad Formats After mobilegeddon it is obvious that Google focuses on mobile advertising by introducing new ad formats for …

Search Engine Marketing Beyond Google AdWords

Search Engine Marketing

Search engine marketing (SEM) stands for paid advertising in search engines. These ads show up above, below or on the right side of the organic search results. The most popular option for SEM are Google AdWords ads. However, Google AdWords is not the only possibility for SEM. In this article …

Upgrade to Google Tag Manager Version 2

Google Tag Manager v2

All Google Tag Manager accounts will be upgraded automatically to Version 2 after June 1, 2015.  If you are a Google Tag Manager user, it is time to start thinking about how you will manage this change.  You can chose to do nothing and your account will be automatically upgraded, …