New Google AdWords Tool: Report Editor

New Google AdWords Tool: Report Editor

The Google AdWords report editor will be introduced in the next months, as Google recently announced. The report editor is a new AdWords tool that displays tables and charts visually. At the moment this function, announced a year ago, is activated only for a few accounts. The report editor is …

SEO Ranking Factors 2015

Searchmetrics SEO-Ranking-Faktoren google.de 2015

Searchmetrics recently released its study of SEO ranking factors 2015 for google.de. Searchmetrics analyzed the top 30 search results for 10,000 keywords to find the correlations between ranking factors and the ranking position of the resulting pages. What distinguishes the top-ranked webpages in google.de in 2015? The study reveals some …

How to Use the Auction Insights Report in Google AdWords

How to Use the Auction Insights Report in Google AdWords

Use the auction insights in Google AdWords to compare your competitors‘ and your own campaign, ad group and keyword performance. In this article we show you where to find the information and how to use it to optimize your campaigns. You find the auction insights in Google AdWords on campaign, …

Content Analysis Report for Google Analytics

Content Analysis Report

How do you know whether your content strategy is working? How can you measure the performance of the content on your website? We have created a Content Analysis Report that will help you understand the strengths and weaknesses of your content. You can add this custom report to your Google …

5 Free SEM Tools You Should Use

5 Free SEM Tools You Should Use

We selected 5 free SEM Tools for Google AdWords. These tools will help you to manage and create successful Google Ads campaigns. Google AdWords Editor You can create new campaigns or download existing accounts with the Google AdWords Editor to edit campaigns offline. The adjustments go online when you upload …

5 Powerful Google Analytics Features You Should Use

5 Powerful Google Analytics Features You Should Use

Google Analytics is a powerful tool, but most users do not even scratch the surface of what it can do. A few simple changes in the Google Analytics interface can activate reports and features that are much more useful than the default setup. We recommend enabling the following 5 features: …

Google AdWords Tutorial: Call-Only Campaigns

Google AdWords Tutorial: Call-Only Campaigns

The Google forwarding phone numbers for AdWords are finally available in Switzerland. Calls coming from ads can be measured and can be tracked as conversions. You can create ads with such a forwarding number for the search network with the AdWords ad format “Call-only”. These ads will be displayed exclusively …

SEM Tutorial: How to Use the Bing Keyword Tool

SEM Tutorial: How to Use the Bing Keyword Tool

If you would like to advertise on Bing, you need to know the keywords with a high search volume in your target country, region or language. The best way to find these keywords is to use the Bing Keyword Tool (official name: Bing Keyword Research Tool). The keyword tool shows …

How to Set Up Automatic Google Analytics Reports in Google Spreadsheets

Google Analytics Report in Google Tabellen

In 2013, we published How to Create Auto-Updated Google Analytics Reports in Google Docs. The process of creating Google Analytics reports in Google Sheets is now much more user-friendly, thanks to the official Google Analytics Add-on. This Add-on connects your Google Analytics accounts to Google Sheets, allowing you to automatically …