New Advertising Possibility: YouTube Shopping Ads

New Advertising Possibility: YouTube Shopping Ads

Last week Google announced the launch of shopping ads for YouTube. They will be available in the next months. These new shopping ads give YouTube advertisers the possibility to offer products directly in partner videos.  How the YouTube Shopping Ads Work Similar to Google shopping ads, the YouTube shopping ads …

Analytics Tips: 6 Tag Management Tools You Should Know

Tag Management Tools

Tag manager tools allow you to quickly and easily add and update tags on your website.  Tags are small snippets of code that add new features or functionalities to your site, like web analytics tracking, remarketing or conversion tracking, optimization and testing services, and many other marketing technologies. Tag management …

New Google AdWords Targeting Option: Customer Match

New Google AdWords Targeting Option: Customer Match

With the new Google AdWords targeting option “Customer Match” you can address your target group more specifically. “Customer Match” allows you to define the relevant target groups based on email lists. You can upload your email lists. They will be matched to logged in Google users. Like this you can …

Google AdWords Tutorial: How to Create Dynamic Search Ads

Google AdWords Tutorial: How to Create Dynamic Search Ads

Visually dynamic search ads look like normal Google AdWords search ads in the Google search results. The only difference is that the ad title will reflect the entered search term. Google uses the website content to display the most relevant ads and link to the suitable page. Therefore Google creates …

Web Analytics Tips: Creating Goals in Google Analytics

Goals

Goals are one of the most important parts of Google Analytics and unfortunately, one of the most underutilized.  Goals define the most important business objectives (KPIs) for your website. You can then use these KPIs to determine the value of your online marketing campaigns, measure the success of your content …

No more “Not Provided”: Google Keywords Can Be Displayed Again

No more "Not Provided": Google Keywords Can Be Displayed Again

Since the end of 2013 Google Analytics users have not been able to see keyword data. Google labels almost all of the keywords as “not provided”. Since then the Google Search Console (formerly Google Webmaster Tools) is Google’s only real keyword data supplier. Since the beginning of August 2015 Google …

How to Use the New Native Gmail Ads in Google AdWords

How to Use the New Native Gmail Ads in Google AdWords

Since the beginning of September 2015, native Gmail ads are available for all advertisers in the Google AdWords interface. In the following you will learn what native Gmail ads are and how to create them. What are Native Gmail Ads? Native Gmail ads are ads within the Gmail mailbox. They …

New Ad Extension for Google AdWords: Structured Snippets

New Ad Extension for Google AdWords: Structured Snippets

Update (27.1.16): Structured Snippets are finally available in the following languages (until now they were only available in English): German French Italian Spanish Japanese Portuguese Dutch Russian Polish Swedish  Google AdWords recently announced the implementation of structured snippet extensions for text ads. These structured snippet extensions are a variation of …

3 Tips for Working with the Google AdWords Keyword Planner

3 Tips for Working with the Google AdWords Keyword Planner

In our Google AdWords keyword planner tutorial we showed you how to use the keyword planner. But how can you use the tool even more efficiently? Below we will show you three tips to make working with the keyword planner easier. Competitor Analysis The following functionanlities of the AdWords keyword …