Google AdWords Tutorial: How to Use the Display Planner Tool

Google AdWords

Google recently introduced performance forecasts for display campaigns in Google AdWords. Users can determine their display campaign reach in advance and set their targeting according to their advertising goals and target group. We will show you how to determine targeting ideas and forecasts with the display planner tool. Identifying Targeting …

Flexible Bid Strategies in Google AdWords: New Reports

Flexible Bid Strategies in Google AdWords: New Reports

The Google AdWords interface is being updated and extended continuously. Google recently implemented three new reports for flexible bid strategies. With these reports you can understand how the bid strategies influence the campaign performance. We will show you the new features. If you do not have flexible bid strategies in …

Google Quality Update Phantom III

SEO Visibility wambie.com

Data from Searchmetrics suggests that there may have been a recent unannounced update to the Google search algorithm, an update Searchmetrics is calling “Phantom III”.  The search engine rankings and SEO visibility of many types of websites seem to have been adjusted not long after Google’s update of its Quality …

5 Important New Google AdWords Shopping Ads Enhancements

Google Merchant Center Assortment

To gear up for Christmas shopping, Google has launched many new features for shopping campaigns in the past few months. We will show you the five most important developments for shopping ads in October and November 2015. 1. Shopping Assortment Report In the Google Merchant Center shopping assortment report you …

Promoting Mobile Apps with Google AdWords

Promoting Mobile Apps with Google AdWords

Do you have a mobile app? Then of course you want to increase the number of installations and user interactions. Revenue from mobile apps has risen by nearly 30% in 2015 worldwide compared to the previous year and it is forecast to increase, so it is well worth your time …

Successful Online Marketing with Marketing Automation

Marketing Automation

Marketing automation tools automate the process of targeting “the right person, at the right time, with the right message”. Simply put, these programs can observe customer behavior and take actions based on that behavior. Some examples of marketing automation include: You register on a website and then receive emails to …

What Is Programmatic Advertising?

What Is Programmatic Advertising?

Programmatic advertising is the new buzzword in search engine marketing. Programmatic ads can also be applied to other online marketing channels like social media, display and video advertising. But what exactly is programmatic advertising? We will give you the answer to this question and outline the advantages of programmatic advertising. …

New Bid Simulator Tools and Bid Estimates in Google AdWords

New Bid Simulator Tools and Bid Estimates in Google AdWords

Recently Google AdWords announced some new features to better optimize the bids of your Google AdWords campaigns. We will give you an overview of the new and already existing bid simulators and explain the new bid estimates that are now available in your AdWords account. Bid Simulators Bid simulators provide …

How to Create Mobile Campaigns in Google AdWords

How to Create Mobile Campaigns in Google AdWords

80% of the Swiss internet users access the web via smartphone. This is an increase compared to 2014, when 75% were using their smartphone to surf on the internet. Thus it is getting increasingly important to optimize your AdWords campaigns for mobile devices. In the following we will show you …

New Google Recommendations for AJAX Websites

AJAX

Google Webmaster Central recently announced that Google was changing its recommendations for AJAX web pages. What do you need to do to ensure that your AJAX pages are crawlable? The good news is: nothing!  Google’s bots are able to render Javascript and understand web pages like modern browsers do, even …

How to Use the Yandex Keyword Planner

How to Use the Yandex Keyword Planner

Yandex is the leading search engine in Russia and therefore an ideal channel for a successful online advertising campaign in this target market. A keyword research is indispensable if you plan to do search engine marketing with Yandex. For this matter Yandex offers the keyword planner tool “Wordstat”. In the …