How to Use Google Ads in Healthcare Marketing

The Swiss law strongly regulates the advertising of pharmaceutical products and healthcare marketing in general. The Therapeutic Products Act (TPA) as well as the “Advertising regulation for the healthcare sector” (Arzneimittel-Werbeverordnung, AWV) form the legal basis for those regulations. If you want to advertise for a pharmaceutical product by placing …

10 Best Google Easter Eggs

Zeit für Google Easter Eggs

When we are not optimizing AdWords accounts, doing Search Engine Optimization or setting up containers in Google Tag Manager, we browse. We are looking in the furthest corners of the internet to see if we can find anything of value for our clients. We are not talking cryptocurrency here. Think …

How User Intent Impacts Your SEO

How User Intent Impacts Your SEO

When strategizing your Content Marketing, you  will probably start researching trends and you will follow this up with an extensive Keyword Research. That is great, but did you think about User Intent? It is the categorization of what users search online when they type their search term into a search …

6 Trends that Skyrocket Your SEO in 2018

Schiessen Sie Ihre SEO-Sichtbarkeit in die Höhe

We have landed in the year 2018. This is the year in which 2040 is closer than 1995. Let that sink in. This is also the year in which Elon Musk already sent his old car to Mars. At this very moment in orbit, there is a mannequin named Starman …

6 SEO and SEA Quick Wins for the Holiday Season

6 Quick Wins für Ihr Weihnachtsgeschäft (Muizenberg, Südafrika)

As consumers are being flooded with Christmas specials in brick and mortar stores, some online vendors have not even started bothering about the festive season yet. As the below Google Trends screenshot shows, the search volume for “Christmas present” already starts increasing as early as the end of August. If …

How to Verify Your Website in Google Search Console

Verifiy your Property in the Google Search Console by Amazee Metrics

If you want to gain more control of your website and how it appears in the Google Search results, you need the Google Search Console. Google Search Console is a free service offered by Google that allows you to monitor your site’s appearance on Google. It doesn’t matter whether you …

How to Optimize Your SEO efforts for RankBrain

How to Optimize Your SEO efforts for RankBrain

Google’s RankBrain has grown up and is involved in every single search query. What does it do and, more importantly, what can YOU do? What is RankBrain? RankBrain is a machine-learning AI system which helps Google process search results. It was added to the Google algorithm Hummingbird in 2015. Back …

When Amazee Minds Come Together

Wenn Amazees zusammenkommen

About 10 years ago in a small co-working space in the Zurich based Technopark, a start-up was conceived that went by the name Amazee. The internet platform empowered individuals and organizations to initiate and promote their ideas and plans in projects, to find like-minded people and raise funds. After a …

SEO Ranking Factors 2017

eye-1686932_1920.jpg

Every year Searchmetrics releases its study of SEO ranking factors for Google.de. Searchmetrics analyses a set of 10.000 relevant keywords in Google to find the correlations between ranking positions and ranking factors. For SEOs they are a handy guideline on what to look out for in the future.  In this …

How to Use Google Trends for Keyword Research

PSX_20170113_133939.jpg

If you are planning your SEO strategy, you should do a keyword research first. This can be done with the Google Ads keyword planner, but another great option is Google Trends. Google Trends allows you to learn a lot from your keywords. It will give you data for not just …

A Beginner’s Guide to Content Marketing for SEO

Content Marketing for SEO attracts visitors

In addition to Marketing Automation, Mobile Marketing and Influencer Marketing, Content Marketing is one of the most important online marketing tools in recent years, and it is central to SEO. We will show you what Content Marketing is and how it can be applied for search engine optimization. What is …