Introduction To The New App And Web Property

App and Web Property

Google Analytics has a new property type. Up until now you could set up properties to track websites or Android/iOS apps. As its name implies the new App + Web Property combines tracking for both websites and apps. This allows you to combine data from all your digital touchpoints into …

GDPR Update: Browser Cookie Blocking – The Current Situation

GDPR Browser Cookie Blocking

Over the last few years, we have seen an increased focus on user privacy online with reports of the US Presidential and UK Brexit votes being heavily influenced – both legally and illegally – by user targeting on Facebook. The 2018 rollout of the EU’s GDPR laws and people’s general …

Reasons For Missing Data in Google Analytics

Missing Data

You have done the work to create a good analytics setup – but could you still be missing some data in Analytics? Conversions, for example, measured by your other systems like Google Ads show discrepancies to Analytics. And worse: Some of this missing traffic may not even be known about …

Google Tag Manager Becomes Easier and Safer with Custom Templates

Google has recently launched a new Google Tag Manager feature, Custom Templates. This feature allows users to create new types of Tags and Variables for any other users to utilize. In this way, the custom templates can solve some problems that have arisen with GTM. Google Tag Manager, a Powerful …

5 Ways to Personalize Your Website with Google Optimize

Behavior Targeting

Google recently added website personalization functionality to their conversion optimization tool, Optimize. With these functionalities you can customize your visitors’ experience on your website. Using information about their location, their device, or your campaigns you can change your site content to give them the very best experience possible. Until now …

How To Delete Visitors in Google Analytics to be Compliant with GDPR

graph line trend analytics magnifying glass

The EU’s new General Data Protection Regulations (GDPR) require that businesses are able to delete any data they collect about people upon request. This also includes your web analytics tools that collect your website visitors’ data. Fortunately Google Analytics recently launched a feature that makes this easy. If one of …

How to Setup Your Google Analytics Views the Right Way

So setzen Sie Ihre Google Analytics-Ansichten richtig auf

To get the most out of your Google Analytics data it is vital to make sure you have setup your Google Analytics views correctly. Getting the setup right means that you are seeing the most accurate data possible and that you do not lose data if something goes wrong. In …

Google Data Studio Tutorial: Your Essential Site Speed Report

Google Data Studio:  Report zur Webseiten Geschwindigkeit

The speed at which users are able to access the various pages on your website can have a large impact on their experience. Users that are able to access your content quickly are more likely to engage with it and ultimately convert to a paying customer or a frequent visitor. …

Using the Element Visibility Trigger in GTM

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This is the third post in our series on the recently launched User Engagement Triggers in Google Tag Manager. We have previously featured the YouTube Video trigger and the Scroll Depth trigger.  This post will focus on the last of the new triggers; the Element Visibility trigger. The Element Visibility …