Google Tag Manager Becomes Easier and Safer with Custom Templates

Google has recently launched a new Google Tag Manager feature, Custom Templates. This feature allows users to create new types of Tags and Variables for any other users to utilize. In this way, the custom templates can solve some problems that have arisen with GTM. Google Tag Manager, a Powerful …

5 Ways to Personalize Your Website with Google Optimize

Behavior Targeting

Google recently added website personalization functionality to their conversion optimization tool, Optimize. With these functionalities you can customize your visitors’ experience on your website. Using information about their location, their device, or your campaigns you can change your site content to give them the very best experience possible. Until now …

How To Delete Visitors in Google Analytics to be Compliant with GDPR

graph line trend analytics magnifying glass

The EU’s new General Data Protection Regulations (GDPR) require that businesses are able to delete any data they collect about people upon request. This also includes your web analytics tools that collect your website visitors’ data. Fortunately Google Analytics recently launched a feature that makes this easy. If one of …

How to Setup Your Google Analytics Views the Right Way

So setzen Sie Ihre Google Analytics-Ansichten richtig auf

To get the most out of your Google Analytics data it is vital to make sure you have setup your Google Analytics views correctly. Getting the setup right means that you are seeing the most accurate data possible and that you do not lose data if something goes wrong. In …

Google Data Studio Tutorial: Your Essential Site Speed Report

Google Data Studio:  Report zur Webseiten Geschwindigkeit

The speed at which users are able to access the various pages on your website can have a large impact on their experience. Users that are able to access your content quickly are more likely to engage with it and ultimately convert to a paying customer or a frequent visitor. …

Using the Element Visibility Trigger in GTM

how to wireframe

This is the third post in our series on the recently launched User Engagement Triggers in Google Tag Manager. We have previously featured the YouTube Video trigger and the Scroll Depth trigger.  This post will focus on the last of the new triggers; the Element Visibility trigger. The Element Visibility …

Simple scroll tracking in Google Tag Manager

farbschema

Google Tag Manager recently made our lives a lot easier with the launch of three new User Engagement triggers. This is the second post in our series on these User Engagement triggers. The first post in the series showed you how to use the YouTube Video Trigger and a future …

Track YouTube Videos with Google Tag Manager

Analyzing Video Interactions

Google Tag Manager has launched in 2017 three very useful new User Engagement triggers. These triggers help you track video views, user scrolling and what your users are seeing on your pages. This post will show you step-by-step how to setup the new YouTube Video Trigger. The YouTube Video trigger …

Three Online Marketing Dashboards You Need in Google Data Studio

Drei Online-Marketing-Dashboards, die Sie in Google Data Studio aufsetzen sollten

Earlier this year Google announced an unrestricted free version of their reporting and visualization tool, Google Data Studio. Data Studio allows you to create informative and attractive reports from your data. These reports can easily be built and customized from a growing set of data sources. In this blog we …

How to Create Your First Report in Google Data Studio

Data Studio

Google Data Studio is Google’s new data reporting and visualization tool. It allows you to build beautiful reports to show data from several different sources. This data can be displayed using a large set of graphs, charts, tables and other visualization elements. In this post we will show you how …

Reunited and It Feels so Good

Amazee Metrics team in Zurich

In early August the Amazee Metrics team in Cape Town flew to Switzerland to spend time with the team in Zurich. Over a whirlwind 10 days together we enjoyed workshops, meetings with our clients and social activities. Shortly after arriving in Zurich we met our client at the Dolder Grand …