The New Google Analytics Has Arrived

The new version of Google Analytics has been launched. On the 14th of October 2020, the Google Analytics team announced that the App and Web property has been rebranded as Google Analytics 4 and will be the new version of Google Analytics going forward. This is a major step in …

Is Cookieless Tracking the Future of Web Analytics?

Drawing of a laptop with windows representing privacy, a magnifying glass, people and chocolate chip cookies are around the laptop.

To comply with new privacy legislations, like GDPR and the Swiss DPA,  and to be in line with the now global focus on online privacy, many browsers have started to limit or completely block the setting of cookies. We recently wrote a blog post about this. Additionally, even if the …

The New Swiss Data Protection Act (DPA) is Coming

Data Protection

In May 2018 the EU implemented its groundbreaking data protection laws, the General Data Protection Regulations. These laws gave EU citizens massive protection and rights over how their data can be captured and used. In the buildup to these laws being implemented, Switzerland started the process of updating its data …

Introduction To The New App And Web Property

App and Web Property

Google Analytics has a new property type. Up until now you could set up properties to track websites or Android/iOS apps. As its name implies the new App + Web Property combines tracking for both websites and apps. This allows you to combine data from all your digital touchpoints into …

GDPR Update: Browser Cookie Blocking – The Current Situation

GDPR Browser Cookie Blocking

Over the last few years, we have seen an increased focus on user privacy online with reports of the US Presidential and UK Brexit votes being heavily influenced – both legally and illegally – by user targeting on Facebook. The 2018 rollout of the EU’s GDPR laws and people’s general …

Reasons For Missing Data in Google Analytics

Missing Data

You have done the work to create a good analytics setup – but could you still be missing some data in Analytics? Conversions, for example, measured by your other systems like Google Ads show discrepancies to Analytics. And worse: Some of this missing traffic may not even be known about …

Google Tag Manager Becomes Easier and Safer with Custom Templates

Google has recently launched a new Google Tag Manager feature, Custom Templates. This feature allows users to create new types of Tags and Variables for any other users to utilize. In this way, the custom templates can solve some problems that have arisen with GTM. Google Tag Manager, a Powerful …

5 Ways to Personalize Your Website with Google Optimize

Behavior Targeting

Google recently added website personalization functionality to their conversion optimization tool, Optimize. With these functionalities you can customize your visitors’ experience on your website. Using information about their location, their device, or your campaigns you can change your site content to give them the very best experience possible. Until now …

How To Delete Visitors in Google Analytics to be Compliant with GDPR

graph line trend analytics magnifying glass

The EU’s new General Data Protection Regulations (GDPR) require that businesses are able to delete any data they collect about people upon request. This also includes your web analytics tools that collect your website visitors’ data. Fortunately Google Analytics recently launched a feature that makes this easy. If one of …