Our Whole Team in Zurich!

Amazee Metrics After Bubble Soccer.jpg

The middle of June saw the whole team come together again in Zurich. A remote team setup may have its advantages, but we definitely also look forward to meeting each other and spending time together. Apart from the time spent brainstorming in workshops – this time we were also able …

Why 2017 Was Our Most Successful Year

Amazee Metrics Team

2017 was the most successful year so far at Amazee Metrics. We were not only financially successful but could also establish long lasting relationships with our clients. Next to the financial success of the company, our team was also successful: Christina got married and bought a house; Jono and Orlin …

Digital Survival Guide 2017

Master Class with Evelyn Thar and Urs Bucher

The KKL in Lucerne was a great location for the Marketing Tag 17. We saw interesting keynotes and master classes embedded in an exciting program during the whole day. We also had the chance to present a master class: In our Digital Survival Guide 2017 we showed the most important gadgets …

How to Create a Successful Online Marketing Mix

Evelyn Thar at SOM16

Our presentation at the Swiss Online Marketing Exhibition yesterday was a great success: big audience and a lot of positive feedback. Our Online Marketing Cycle seems to be a much needed model for a structured online marketing appproach. Check out the slides below if you missed the presentation.  

Amazee Metrics’ New Board Member

Patrick Barnert

We are very excited to welcome our new board member: Patrick Barnert joined our board in the beginning of April. Patrick is co-founder of Unic, Senior Executive at OpenText and now CEO of the award winning FinTech company Qumram. His experience in the international ICT industry and his excellent entrepreneurial …

Personalization and User Tracking

WebExpresso

The topic of last week’s WebExpresso – our morning event we held together with Amazee Labs – was personalization and user tracking. Based on the tools Webtrekk and intercom.io we showed how to setup personalized user interaction and customized marketing campaigns. What is Personalization? Personalization can be split up in …

Kickstart your Career with Amazee Talents

Amazee Talents Program

Today our Group is launching Amazee Talents, a program to win bright minds like you for a 3 month internship at Amazee Labs or Amazee Metrics. If you have completed, or are about to complete your apprenticeship, higher education or university degree and happen to live in Switzerland, the European …

SEO Performance Measurement

SEO Performance Measurement

Last Friday it was time for the yearly Suchmaschinenkonferenz in Zurich. I had the opportunity to talk about SEO Performance Measurement in my presentation. I presented relevant SEO metrics, necessary tools and a suggestion of an SEO report containing the most important and well understandable KPIs. Read the presentation here if …

Welcome Elena

Elena Michnew

We’re growing and are very happy to present Elena Michnew as our new SEM/SEO consultant. Elena moved here from Hamburg where she already worked in several online marketing agencies and gained experience in Search Marketing Optimization and Search Engine Optimization. Before her move to Zurich she also lived in Shanghai. …

Your Business in Google – Google My Business

SEO blog post

Google My Business is the new Google service to present your business on Google Maps, in Google Search and on Google+. With Google My Business it is very easy to present your company. The complicated process with Google Places and Google+ Local is finally replaced by one account storing all …

Google Does Not Provide Source for Basic Factual Data

SEO blog post

In Google search more and more search queries are answered directly by Google. Google mentions the source, but displays the information directly. A click on the link is therefore not necessary anymore. The query below is asking for the age of Simonetta Sommaruga. The answer is shown directly by Google. …