HTTPS is an SEO Ranking Factor

SEO blog post

Google hardly provides any information about the SEO ranking factors. However, last week Google officially announced that they are starting to use HTTPS as a ranking signal. As a result, using HTTPS does have an impact on the ranking positions in the search engine results pages. According to Google this …

SEO Case Study: CSS Versicherung

SEO blog post

The results of search engine optimization (SEO) are usually visible only after several months. So it is great when we can present our clients with positive results after a few short months. Recently we were able to report such positive results to CSS Versicherung after five months of SEO work. …

6 Steps of SEO

SEO blog post

UPDATE (5.2.2015): For the latest SEO tips check our SEO Guide 2015.   Different SEO elements need to be combined in order to achieve high ranking positions in the Search Engine Results Pages (SERPs). Our infographic shows the 6 steps that should be part of a successful search engine optimization. …

How to Use Structured Data for SEO

SEO blog post

Structured data is an important element of successful search engine optimization. What is structured data? Structured data (microdata or schema.org) adds additional information (markups) to your website. Search engines can understand these markups and possibly show them as rich snippets in the search engine results pages (SERPs), for example with …

Web Analytics and SEO for Startups

Laura and Christina present Web Analytics and SEO for Startups

On Saturday the place to be for the Swiss Startup Scene was at StartupCamp Switzerland 2014 in Basel. A variety of presentations, discussions, and workshops on themes of interest to startups ran concurrently in five sessions throughout the day. Our Amazee Metrics team gave a presentation on the topic of Web …