SEO for Single Page Websites

SEO blog post

For SEO reasons it is recommended to create one landing page per topic and optimize this page using the relevant keywords. Optimizing single page websites for search engines is more difficult because one page contains several topics. For this reason special rules should be applied for single page websites in addition …

Mobile SEO: New Feature in Google Webmaster Tools

Mobile Usability

Google is constantly underlining the importance of website usability on smartphones. A few months ago Google added warnings to search engine results if websites are not optimized for mobile devices. With Mobile Usability there is now a new feature in Google Webmaster Tools assisting webmasters on creating smartphone-friendly websites. The new feature …

SEO Tutorial: Geo Targeting with Hreflang Tag

SEO blog post

International websites often have similar content for different language groups and countries. The hreflang tag is an HTML tag communicating the language targeting of single pages to Google. This does not only ensure correct indexing but also avoids problems with duplicate content. Duplicate content issues are caused for example if …

Local SEO: New Ranking Factors 2014

SEO blog post

Local SEO is crucial for local businesses like shops, hotels and restaurants. The latest study from Moz about the local search ranking factors shows the key factors for optimizing a website with local relevance for SEO. Local Ranking Factors The following graphic shows the most important ranking factors for local …

How Do the New Top Level Domains Affect Your SEO Ranking?

SEO blog post

New generic Top Level Domains (TLDs) such as “.finance”, “.help” or “.eat” have been introduced this year. The graphic below shows the current market share of each new generic TLD. So far it has been unclear how these new TLDs influence SEO rankings. According to Google the new TLDs are …

The Top 5 Results in Google Get Almost 70% of All Clicks

SEO blog post

The latest study about click-through-rates in the organic Google results once more underlines the importance of a top ranking position in Google search. Only if your website is among the top five results it has a good chance to get clicked. On average the first five results on the Google …

Latest Google Algorithm Update: What You Need to Know About Panda 4.1

SEO blog post

A Google employee has announced an important SEO update last week: Google is rolling out an improved Panda algorithm. Unofficially the update is called Panda 4.1. According to the Google announcement additional signals have been discovered to help identify bad quality content. Small and medium-sized websites providing high quality content …

New Google Function For SEO: Search Box Integration

SEO blog post

Google has announced an important SEO enhancement: The search box within search results has been improved. The search box is now more prominent as it is placed above the sitelinks. In addition, it supports the autocomplete functionality and forwards users directly to the website’s internal search pages. With the search …

Video SEO: How to Get Your Videos Found on YouTube

SEO blog post

YouTube is the second largest search engine in the world after Google. Therefore it is an ideal channel to share video content. But how do you make sure that the users find your video? Similar to SEO for search engines, the YouTube search is based on an algorithm and therefore …

Facebook Algorithm Update: Combating Click-Baiting

SEO blog post

Facebook has officially announced two algorithm updates for its news feed: Reducing click-baiting posts and increasing the visibility of link-shares. The aim of this update is to reduce spam posts that tend to generate a lot of clicks without offering any benefit for the users. 1. Click-baiting posts Click-baiting is when …

Mobile SEO: Optimize your Websites for Smartphones

SEO blog post

In the past years the number of users accessing the web on mobile devices has increased significantly, both globally and in Switzerland. As a result a website should be rendered in a user friendly design not only on desktop computers but also on mobile devices. Google underlines the importance of …