Mobile SEO: Ranking Factors 2015

Mobile SEO

Update (17.11.2015): The new Searchmetrics mobile ranking factors study came out. Check out the results in our updated blog post.   Recently, Searchmetrics published the first study on mobile ranking factors. The study shows how the ranking factors differ between mobile and desktop. Influencing Factors on Mobile Search Results These are …

Google AdWords Update: New Tracking URLs

Google - Upgraded AdWords Tracking URLs

In the beginning of this week, Google rolled out an AdWords update to simplify the management of tracking information. Moreover, new ValueTrack parameters allow you to track additional information about the performance of your AdWords campaigns. Upgraded AdWords Tracking URLs Until now the tracking parameters were integrated directly in the destination …

SEO Guide 2015

Success ahead with the SEO Guide 2015

The factors for search engine optimization are constantly changing. Our infographic 6 Steps of SEO is still a valid foundation. We show you for each step what you should pay particular attention to in 2015.  Step 1: Off-Site SEO Analysis Keywords: A thorough keyword analysis is still the foundation of search engine …

Study Confirms the Relevance of Mobile Search

Smartphone: Study confirms the relevance of a mobile website.

The IAB recently published a study confirming that search engines are the most important channel for smartphone users to find web content. In addition, the study reveals that people use websites equally as apps on their smartphones. For the following activities users even prefer websites on smartphones: Search Shopping News Local …

Google Knowledge Graph Update for Events and Social Media Profiles

SEO

Google launched two Knowledge Graph updates: Extended information about events and integration of external social media profiles like Facebook and Twitter. To use these possibilities, structured data is needed. At the same time Google published several updates for the use of structured data. Events In the Knowledge Graph Now the following additional event …

New AdWords Feature: Custom Columns

Google AdWords Custom Columns

Google AdWords has quietly implemented a great new feature: Custom Columns. This allows creating custom columns in addition to the default columns like Impressions, Clicks and Conversions. What Is the Benefit of Custom Columns? With AdWords custom columns you can for example group the clickthrough rate (CTR) into “desktop CTR” …

AdWords Ad Customizers: Real-Time Updates for Your Ads

AdWords Ad Customizers: Update promotions in real-time

Ad customizers is a new and little-known Google AdWords tool. It allows to tailor text ads to searches and offers in real-time. This is beneficial for AdWords campaigns containing a big variety of products, working with numerous promotions or showing current availability (for example for hotel rooms or flights). Examples of …

SEO for Apps

SEO for Android Apps

Google started indexing deep links for Android apps in June 2014. Now Google has introduced guidelines on how to optimize and monitor app indexing. Deep links from Android apps are displayed in the Google results pages and allow users to access specific app content directly from the search engine results pages.  …

Holiday Checklist For Your Google Visibility

Holiday Checklist For Your Google Visibility

The Christmas season is a busy and lucrative period for most businesses. We have prepared a comprehensive checklist to help you optimizing your visibility in Google during the holidays. Google My Business Check and update the information in your Google My Business profile. This guarantees that your company is displayed …

10 Online Marketing Trends For 2015

Online Marketing Trends 2015

As we are approaching the end of the year it is time to look into 2015. Like other online marketing experts we had a look into the online marketing trends for 2015. Our 10 online marketing trends for 2015 are:   1. Mobile It is high time to optimize your business …

New Opportunities for Your AdWords Shopping Campaigns

Christmas Shopping

The Christmas season is an important period for e-commerce businesses. Google AdWords shopping campaigns are an effective way to market products in Google search.  Google recently launched several improvements for AdWords Shopping campaigns. Improved presentation of shopping results on mobile devices According to Google shopping searches on smartphones have increased by …

Facebook Update: Reducing Promotional Posts in the News Feed

Facebook Marketing

Facebook has announced an update of its news feed leading to a reduced visibility of overly promotional page posts. This change will take effect in January 2015. With “promotional posts” Facebook does not mean paid advertising but regular posts that contain promotional content such as: Status updates aiming to push people …