New SEO Report in Google Webmaster Tools: Search Analytics

Tools - Google Webmaster

Last week, Google launched a new Google Webmaster Tools report: Search Analytics, which replaces the former Search Queries report. The data in the new report is more accurate and allows a better analysis of your data due to filter options. The Search Analytics Report To look at the new report, …

SEO Tutorial: How to Create a Google My Business Account

Google Map

For every company with a physical office it is advisable to have a Google My Business account. With Google My Business you manage your presence in Google+, in Google Maps and in Google Search. In this step-by-step tutorial we will show you how to get started with Google My Business. Manage …

Mobilegeddon: The Impacts of the Google Mobile Update

Flash: The impacts of Mobilegeddon

Exactly a week ago, Google started rolling out the mobile-friendly algorithm. After one week we can already see some impacts of Mobilegeddon. Winners and Losers Even though the algorithm update is not fully rolled out yet, Searchmetrics published a first evaluation of the winners and losers on Friday. This data is …

The Swiss Online Marketing Exhibition 2015

The Amazee Metrics team at our booth at SOM 2015

On the 15th and 16th of April, Amazee Metrics had its own booth at the Swiss Online Marketing Exhibiton (SOM) in Zurich. We enjoyed a successful exhibition and met many new people. On the first day Evelyn Thar gave a presentation about SEO performance measurement. We were very pleased by the …

Google AdWords Keyword Planner Now Provides Benchmark Data

Dictionary entry for "Internet". The AdWords keyword planner tool now provides benchmark data.

Keywords are the foundation of Google AdWords campaigns. The AdWords keyword planner is a very useful tool for evaluating keyword potential and identifying additional keyword ideas. Google is currently launching an update to make the tool even more helpful: The keyword planner now provides benchmark data. Soon you will retrieve the following …

WebExpresso on SEO Performance Measurement

Evelyn Thar speaking about "SEO Performance Measurement"at the WebExpresso

Amazee Metrics’ CEO Evelyn Thar spoke about “SEO Performance Measurement” at today’s WebExpresso at Amazee Labs. She gave an overview of key SEO metrics, presented the tools to measure them and showed how to structure an understandable SEO report. We would like to share the presentation with you. You are welcome …

Page Likes Will Drop as Facebook Purges Fake Profiles

"Like me" Blackboard - Facebook purges fake accounts from like farms

There are an estimated number of about 170 million fake profiles on Facebook. They are created by Like Farms who sell fictional fans for Facebook pages. Facebook has now declared war on such fake profiles. Facebook officially announced that they are removing Page likes from inactive accounts. Hence it may well …

Online Marketing Case Study: JEANS.CH

JEANS.CH home page of the website

JEANS.CH was launched in the beginning of 2014. Becoming the most visited jeans shopping portal in Switzerland was the ambitious goal. To achieve this, CEO Guido Weltert decided to work with Amazee Metrics for search engine marketing and search engine optimization. Search Engine Marketing As a new website, JEANS.CH had hardly any …

Google Update: New Ranking Factor “Trustworthiness”

New Google Ranking Factor: Trustworthiness

Trustworthiness may soon become a new Google ranking factor – a research team is currently working on it. Until now Google defines the quality of web content mainly based on popularity signals such as external links (backlinks) and the browsing history. The new factor trustworthiness, on the contrary, is based on …

5 Tips to Increase Your Organic Reach on Facebook

Facebook Tips for a High Organic Reach

Facebook is a relevant marketing channel for both B2C and B2B companies and an important component of search engine optimization. With the tips below you achieve the highest possible organic reach on Facebook, without sponsored posts and paid ads. Tip 1: Format According to a recent study, video posts achieve …