Successful Online Marketing with GDPR

Christina Meyer 2

We were happy to welcome our clients to the yearly Amazee Summer BBQ last Thursday and enjoyed good food and sunny weather. To kick off the evening, we had prepared three trend talks. My colleagues from Amazee Labs gave insightful presentations about “Testing for Success” (Mayce) and Bring Your Website to the …

5 Tips for Improving Your Google My Business Profile

Google My Business Start Page

The presence of your company on Google My Business is one of the most important ranking factors for local search engine optimization (SEO). With Google My Business you define your appearance in Google Search and on Google Maps. Additionally, you need Google My Business if you want to use location …

Search Engine Optimization: 6 Quick Wins for the Holiday Season

Christmas: SEO Quick Wins

As Christmas is just around the corner, holiday sales are about to peak. It is high time for you to bring your SEO up to scratch. Successful search engine optimization (SEO) requires several months until you can see results. However, with the following quick wins you can still boost your …

Performance Optimization for AdWords Shopping Campaigns

How to Use Google Ads in Healthcare Marketing

As a Google Partner agency, we were part of the lectures program in the Google Workshop Space at this year’s Swiss Online Marketing Exhibition (SOM). In our presentation about Google Shopping, we showed how shopping campaigns with Google AdWords work. We also outlined the optimization possibilities in the Google Merchant …

Creating Powerful Remarketing Lists with Google Analytics

Christina Meyer giving her presentation at the AdWords Conference

At the AdWords Conference in Zurich, I gave a presentation about how to create powerful remarketing lists with Google Analytics. In the first part of the presentation, I explained what remarketing is and showed the different types of remarketing. In the second part I outlined the remarketing possibilities with Google …

Visit Us at the Swiss Online Marketing Exhibition 2016

Evelyn Thar SOM 2015

It is already time for this year’s Swiss Online Marketing (SOM) Exhibition in Zurich, which will take place on April 13-14, 2016. As last year we are happy to be part of it. Our Booth Visit us at our booth E.02 in hall 1. We look forward to answering your …

Baidu SEO Guide

Baidu Search Engine Results Page

If China is your target market, your website should be visible in Baidu. With a market share of 75%, Baidu is the most important search engine in China. Google has a low relevance in China (market share of 2%). In this article you will find out what is important when …

New In Google AdWords: Calculate Your Own Metrics

Math - AdWords Custom Formulas

There are many useful metrics in your Google AdWords account to evaluate the performance of your campaigns. Now it is even possible to make your own calculations within the AdWords feature custom columns. With the new custom formulas you can easily create your own metrics. You can find the custom …

Mobile SEO After Mobilegeddon: Relevance and Ranking Factors

Christina presenting at the Search Engine Conference Zurich 2016

Yesterday it was time for the yearly search engine conference in Zurich. I had the pleasure of holding the first presentation of the day and talked about mobile SEO. In the first part of the presentation I outlined the importance of mobile search and how Mobilegeddon impacted it. In the …

SEO for Ecommerce Websites

Credit cards - Ecommerce

Online shops typically have extensive websites that are continuously updated. As a result, search engine optimization for ecommerce websites is more complex compared to simple brand or informative websites. In this article you will learn what you should pay attention to when optimizing your online shop for search engines. Content …