Data is worth its weight in gold — especially in online marketing! It is not without reason that we have made it our mission to advance the digital performance of our customers by offering them data-driven, high-quality and legally compliant marketing solutions. We see every day how important meaningful data …
Search Results for: google analytics
Google Analytics 4 Review: Wins, Losses and Learning Curves
As a digital marketing professional, the ever-evolving landscape of technology and data analytics is what keeps my job dynamic and exciting. So, when the news came that Google would be sunsetting Universal Analytics and ushering in Google Analytics 4 (GA4), I knew that a new challenge was about to begin. …
Google BigQuery – When Google Analytics Reports Are Not Enough
In one of our articles, we already mentioned the advantages of using BigQuery to get complete access to your data compared with the GA4 interface. In this article, we propose to touch on another case in which BigQuery gives odds to GA4 – this is the use of data to …
Google Analytics 4 & Looker Studio: Latest Releases
Google Analytics 4 and Looker Studio are still evolving. Keeping up with all of the new features can be challenging so we have summarized the latest updates that we think you should know: Google has announced, there will be automatically created GA4 properties for all accounts that do not have …
Use Google Analytics with Server-Side Tracking to Make it Compliant
Google Analytics has been under a lot of criticism in recent months. Several data protection authorities such as the Austrian, French, Dutch, Italian and Danish have now classified Google Analytics as non-compliant with the European General Data Protection Regulation (GDPR). We explain what this means and whether Google Analytics can …
2023: Google Analytics 4 and the new Swiss Data Protection Act are on their way
If you are actively involved in online marketing in Switzerland, this upcoming year will bring some major changes. You should keep these two events saved in your calendars: July 1st 2023: Google will replace Universal Analytics with Google Analytics 4. September 1st 2023 the new Swiss Data Protection Act comes …
Google Analytics 4: Status Update
Since our latest news on Google Analytics 4 and Data Retention in GA4 there has been a lot of developments in the world of Google Analytics. Below, you will find the most important updates and announcements by Google about their analytics tool. Google Analytics 4 can now be linked to …
Webinar Google Analytics & Data Privacy
Do you use Google Analytics? Then you certainly know that Google Analytics has recently been deemed non-compliant with data protection in the EU. The data protection authorities in Austria and France have already ruled that the use of Google Analytics violates the EU General Data Protection Regulation (GDPR). Data protection …
Google BigQuery benefits for Google Analytics
What is Google BigQuery? BigQuery is Google’s data warehouse. As part of the Google Cloud Platform tool suite, BigQuery allows you to host – and exploit – large databases for a very reasonable price and with very good results. In fact, BigQuery can be used for many other things, such …
4 Privacy-Compliant Alternatives to Google Analytics
We have already reported that in recent weeks several countries in the EU have deemed Google Analytics to be not privacy compliant. Since Google Analytics is used on over 50% of websites worldwide, this action by data protection authorities in the EU has caused a great deal of uncertainty among …