Web Analytics

If you manage, you have to measure. We will safely guide you through the range of online analytics and help you focus on selected Key Performance Indicators (KPIs) that make your business thrive.

Analytics Concept

The first step of any Web Analytics project is to thoroughly understand your business model and the basic goals of your online marketing. Based on this information we are able to define your individual KPIs and conversion goals. We identify the strengths and weaknesses of your online marketing performance and make your success measurable. We also provide the strategy and concept for your reports – including tracking concepts and implementation plans.

Data Capture

Google Analytics (Universal Analytics) and Google Tag Manager provide essential information about the performance of websites and online campaigns. We are independent consultants so we recommend the analytics tools that best meet your requirements. We work with a variety of tools such as Piwik, AT Internet, Adobe Analytics,Webtrends, Adobe Dynamic Tag Management or Tealium. We provide the implementation of these tools and share our knowledge in individual trainings. We are also experienced with video analytics (e.g. YouTube Analytics).

Data Reports

By providing individual analytics reports, we help you understand your business objectives, evaluate your online performance and give you useful insights. No matter whether you need daily, weekly or monthly reports, we provide customized dashboards and reports, which give you an instant overview of the most important KPIs and allow you to make data-driven business decisions. In the reports we integrate internal and external data sources and combine online and offline data such as CRM and ERP data. We work with several reporting tools which we combine based on your requirements and implement extensions if necessary.