24. June 2015


The topic of last week's WebExpresso – our morning event we held together with Amazee Labs – was personalization and user tracking.

Based on the tools Webtrekk and we showed how to setup personalized user interaction and customized marketing campaigns.

Tools, symbolic for Bing Webmaster Tools


23. June 2015


Bing Webmaster Tools offers several useful reports and features to analyze and optimize the visibility of your website in Bing – analogous to the Google Search Console (formerly Google Webmaster Tools) in Google. We will show you how to set up Bing Webmaster Tools for your website and provide an overview of the most important reports and features.

Enhanced Ecommerce


18. June 2015


In Enhanced Ecommerce in Google Analytics: An Introduction we explained what Enhanced Ecommerce is and detailed some of its advantages. This guide will give you an overview of how to set up Enhanced Ecommerce in three steps.

Step-by-Step Guide to Creating YouTube Campaigns with Google AdWords

Creating video campaigns for YouTube with Google AdWords is straightforward. You only need an advertising video on YouTube with a convincing message and a Google AdWords account. Hereafter we show you how to set up YouTube campaigns with Google AdWords:

Step 1: Create a Campaign

Create a new campaign by clicking on +Campaign. Choose Online video from the drop-down menu.

http://www - URL Structure for SEO


16. June 2015


We will show you the elements of a URL and provide recommendations for an optimal URL structure.

The URL structure of a website is an important part of an SEO strategy. Readable and well-structured URLs have a positive impact on click-trough-rates and encourage people to share links on other websites and on social media – all these aspects are important Google ranking factors.

YouTube Advertising With Google AdWords

YouTube is the second largest search engine in the world and has a reach of one billion users. Therefore the marketing potential for YouTube is very high for you and your product.

SEO Scrabble


09. June 2015


When it comes to search engine optimization, most people automatically think about Google. But how do you do SEO for the Yahoo! Bing Network? We will outline the relevance of Yahoo! and Bing and provide an overview of the tools and SEO factors for these search engines.

Enhanced Ecommerce Shopping Behavior Analysis


04. June 2015


In this blog post we will give you an introduction to the new Enhanced Ecommerce functionality in Google Analytics.

Enhanced Ecommerce is part of Universal Analytics

Enhanced Ecommerce was rolled out as one of the major improvements of Universal Analytics.  It is an improved version of the ecommerce tracking available in Classic Analytics (ga.js).

Search Engine Marketing With Yandex

If Russia is an important target market for you, you have to integrate Yandex in your digital marketing strategy. According to Yandex, it is the seventh largest search engine in the world. With a market share of 60.5%, Yandex has the biggest market share in Russia, whereas Google‘s market share is only about 30%.

Colored signs with the text "App": Google App Indexing


02. June 2015


The Google Search Console, formerly known as Google Webmaster Tools, provides two new reports about the indexing of mobile app content.

Adding the App

In order to use the new reports, you need to have an Android app. Add your mobile app to the Google Search Console by following the steps below: