Blog

Switzerland flag, symbolic for the new .swiss Top Level-Domain

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07. July 2015

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A new generic top level-domain (gTLD) will be launched in the fall of 2015: .swiss. The Swiss Federal Office of Communications (OFCOM) will administer this TLD that can be bought from organizations in Switzerland.

Google Analytics Cost Analysis

Are you wasting your marketing budget on cost-ineffective campaigns? How can you easily compare the performance and costs of your AdWords, Facebook, Bing, newsletters or other marketing campaigns in one simple report?

SEM Tutorial: How to Use the Bing Keyword Tool

If you would like to advertise on Bing, you need to know the keywords with a high search volume in your target country, region or language. The best way to find these keywords is to use the Bing Keyword Tool (official name: Bing Keyword Research Tool). The keyword tool shows the search queries per country, language and time period including ideas for additional keywords.

Functions

  • You can enter up to 20 search queries at a time.

Google Analytics Report in Google Sheets

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25. June 2015

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In 2013, we published How to Create Auto-Updated Google Analytics Reports in Google Docs. The process of creating Google Analytics reports in Google Sheets is now much more user-friendly, thanks to the official Google Analytics Add-on.

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WebExpresso

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24. June 2015

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The topic of last week's WebExpresso – our morning event we held together with Amazee Labs – was personalization and user tracking.

Based on the tools Webtrekk and intercom.io we showed how to setup personalized user interaction and customized marketing campaigns.

Tools, symbolic for Bing Webmaster Tools

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23. June 2015

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Bing Webmaster Tools offers several useful reports and features to analyze and optimize the visibility of your website in Bing – analogous to the Google Search Console (formerly Google Webmaster Tools) in Google. We will show you how to set up Bing Webmaster Tools for your website and provide an overview of the most important reports and features.

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Enhanced Ecommerce

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18. June 2015

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In Enhanced Ecommerce in Google Analytics: An Introduction we explained what Enhanced Ecommerce is and detailed some of its advantages. This guide will give you an overview of how to set up Enhanced Ecommerce in three steps.

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Step-by-Step Guide to Creating YouTube Campaigns with Google AdWords

Creating video campaigns for YouTube with Google AdWords is straightforward. You only need an advertising video on YouTube with a convincing message and a Google AdWords account. Hereafter we show you how to set up YouTube campaigns with Google AdWords:

Step 1: Create a Campaign

Create a new campaign by clicking on +Campaign. Choose Online video from the drop-down menu.

http://www - URL Structure for SEO

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16. June 2015

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We will show you the elements of a URL and provide recommendations for an optimal URL structure.

The URL structure of a website is an important part of an SEO strategy. Readable and well-structured URLs have a positive impact on click-trough-rates and encourage people to share links on other websites and on social media – all these aspects are important Google ranking factors.

YouTube Advertising With Google AdWords

YouTube is the second largest search engine in the world and has a reach of one billion users. Therefore the marketing potential for YouTube is very high for you and your product.

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