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5 Free SEM Tools You Should Use

We selected 5 free SEM Tools for Google AdWords. These tools will help you to manage and create successful AdWords campaigns.

Google Trends

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14. July 2015

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The free Google Trends tool is a very useful and often underrated instrument for search engine optimization. In this article we will show how you can use Google Trends.

5 Powerful Google Analytics Features You Should Use

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09. July 2015

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Google Analytics is a powerful tool, but most users do not even scratch the surface of what it can do. A few simple changes in the Google Analytics interface can activate reports and features that are much more useful than the default setup. We recommend enabling the following 5 features:

Google AdWords Tutorial: Call-Only Campaigns

The Google forwarding phone numbers for AdWords are finally available in Switzerland. Calls coming from ads can be measured and can be tracked as conversions. You can create ads with such a forwarding number for the search network with the AdWords ad format "Call-only". These ads will be displayed exclusively on devices that can make a phone call.

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Switzerland flag, symbolic for the new .swiss Top Level-Domain

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07. July 2015

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A new generic top level-domain (gTLD) will be launched in the fall of 2015: .swiss. The Swiss Federal Office of Communications (OFCOM) will administer this TLD that can be bought from organizations in Switzerland.

Google Analytics Cost Analysis

Are you wasting your marketing budget on cost-ineffective campaigns? How can you easily compare the performance and costs of your AdWords, Facebook, Bing, newsletters or other marketing campaigns in one simple report?

SEM Tutorial: How to Use the Bing Keyword Tool

If you would like to advertise on Bing, you need to know the keywords with a high search volume in your target country, region or language. The best way to find these keywords is to use the Bing Keyword Tool (official name: Bing Keyword Research Tool). The keyword tool shows the search queries per country, language and time period including ideas for additional keywords.

Functions

  • You can enter up to 20 search queries at a time.

Google Analytics Report in Google Sheets

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25. June 2015

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In 2013, we published How to Create Auto-Updated Google Analytics Reports in Google Docs. The process of creating Google Analytics reports in Google Sheets is now much more user-friendly, thanks to the official Google Analytics Add-on.

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WebExpresso

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24. June 2015

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The topic of last week's WebExpresso – our morning event we held together with Amazee Labs – was personalization and user tracking.

Based on the tools Webtrekk and intercom.io we showed how to setup personalized user interaction and customized marketing campaigns.

Tools, symbolic for Bing Webmaster Tools

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23. June 2015

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Bing Webmaster Tools offers several useful reports and features to analyze and optimize the visibility of your website in Bing – analogous to the Google Search Console (formerly Google Webmaster Tools) in Google. We will show you how to set up Bing Webmaster Tools for your website and provide an overview of the most important reports and features.

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