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Google AdWords Tutorial: How to Set up a Google Shopping Campaign in 3 Steps

Google AdWords shopping campaigns, also known as product listing ads (PLAs), display products from your online shop above the Google search results.
Google Shopping Campaigns

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How to Use the Auction Insights Report in Google AdWords

Use the auction insights in Google AdWords to compare your competitors‘ and your own campaign, ad group and keyword performance.
In this article we show you where to find the information and how to use it to optimize your campaigns.

Online Marketing

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29. July 2015

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If you do online marketing, you have several different channels to choose from. We will give you an overview of the most important online marketing channels, how to use them and how to measure each of them with the relevant key performance indicators (KPIs).

Flexible Bid Strategies in Google AdWords: How to Make Optimal Use of Your Budget

Do you want to use your Google AdWords budget more efficiently? The flexible bid strategies in AdWords automatically optimize your bids to reach your goals.

In the following you will find the different flexible bid strategies in Google AdWords and our recommendations for each option.

Yandex Search Interface

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21. July 2015

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If Russia is your target market, you need to get found on Yandex. Yandex is the most popular Russian Internet property, covering 85.6% of Russia's Internet audience. Google's audience coverage in Russia is 71% (as of March 2015).

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Content Analysis Report

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16. July 2015

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How do you know whether your content strategy is working? How can you measure the performance of the content on your website?

We have created a Content Analysis Report that will help you understand the strengths and weaknesses of your content. You can add this custom report to your Google Analytics account for free, with just a few mouse clicks. It includes:

5 Free SEM Tools You Should Use

We selected 5 free SEM Tools for Google AdWords. These tools will help you to manage and create successful AdWords campaigns.

Google Trends

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14. July 2015

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The free Google Trends tool is a very useful and often underrated instrument for search engine optimization. In this article we will show how you can use Google Trends.

5 Powerful Google Analytics Features You Should Use

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09. July 2015

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Google Analytics is a powerful tool, but most users do not even scratch the surface of what it can do. A few simple changes in the Google Analytics interface can activate reports and features that are much more useful than the default setup. We recommend enabling the following 5 features:

Google AdWords Tutorial: Call-Only Campaigns

The Google forwarding phone numbers for AdWords are finally available in Switzerland. Calls coming from ads can be measured and can be tracked as conversions. You can create ads with such a forwarding number for the search network with the AdWords ad format "Call-only". These ads will be displayed exclusively on devices that can make a phone call.

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