Blog

Yandex.Webmaster

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06. October 2015

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The Russian search engine Yandex offers the tool Yandex.Webmaster, which is similar to the Google Search Console (formerly Webmaster Tools) and Bing Webmaster Tools.

Tag Management Tools

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02. October 2015

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Tag manager tools allow you to quickly and easily add and update tags on your website.  Tags are small snippets of code that add new features or functionalities to your site, like web analytics tracking, remarketing or conversion tracking, optimization and testing services, and many other marketing technologies. Tag management tools promise to make marketing technologies so easy to use that you will not need IT support.

New Google AdWords Targeting Option: Customer Match

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30. September 2015

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With the new Google AdWords targeting option "Customer Match" you can address your target group more specifically. "Customer Match" allows you to define the relevant target groups based on email lists. You can upload your email lists. They will be matched to logged in Google users.

Map with location pin

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29. September 2015

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We recently informed you about the most important SEO ranking factors and trends for the year 2015. For websites with local targeting such as stores, hotels and restaurants you also need to take into account the ranking factors for local search.

Google AdWords Tutorial: How to Create Dynamic Search Ads

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23. September 2015

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Visually dynamic search ads look like normal Google AdWords search ads in the Google search results. The only difference is that the ad title will reflect the entered search term. Google uses the website content to display the most relevant ads and link to the suitable page. Therefore Google creates the ad titles and the final URLs dynamically. You also do not have to define keywords for these ads.

Goals

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17. September 2015

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Goals are one of the most important parts of Google Analytics and unfortunately, one of the most underutilized.  Goals define the most important business objectives (KPIs) for your website.

No more "Not Provided": Google Keywords Can Be Displayed Again

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16. September 2015

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Since the end of 2013 Google Analytics users have not been able to see keyword data. Google labels almost all of the keywords as "not provided". Since then the Google Search Console (formerly Google Webmaster Tools) is Google's only real keyword data supplier.

Since the beginning of August 2015 Google allows access to the Search Console's Search Analytics API.

Social Media

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15. September 2015

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Backlinks and social shares are both relevant SEO ranking factors. In order to get your content linked to from other websites and shared in social networks, you need to create relevant content. This makes content marketing an important instrument for search engine optimization.

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How to Use the New Native Gmail Ads in Google AdWords

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09. September 2015

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Since the beginning of September 2015, native Gmail ads are available for all advertisers in the Google AdWords interface. 

In the following you will learn what native Gmail ads are and how to create them.

Google Tag Manager v2

Part 3: Form Submissions

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