Blog

Google AdWords Tutorial: How to Create Dynamic Search Ads

|

23. September 2015

|

Visually dynamic search ads look like normal Google AdWords search ads in the Google search results. The only difference is that the ad title will reflect the entered search term. Google uses the website content to display the most relevant ads and link to the suitable page. Therefore Google creates the ad titles and the final URLs dynamically. You also do not have to define keywords for these ads.

Goals

|

17. September 2015

|

Goals are one of the most important parts of Google Analytics and unfortunately, one of the most underutilized.  Goals define the most important business objectives (KPIs) for your website.

No more "Not Provided": Google Keywords Can Be Displayed Again

|

16. September 2015

|

Since the end of 2013 Google Analytics users have not been able to see keyword data. Google labels almost all of the keywords as "not provided". Since then the Google Search Console (formerly Google Webmaster Tools) is Google's only real keyword data supplier.

Since the beginning of August 2015 Google allows access to the Search Console's Search Analytics API.

Social Media

|

15. September 2015

|

Backlinks and social shares are both relevant SEO ranking factors. In order to get your content linked to from other websites and shared in social networks, you need to create relevant content. This makes content marketing an important instrument for search engine optimization.

2
How to Use the New Native Gmail Ads in Google AdWords

|

09. September 2015

|

Since the beginning of September 2015, native Gmail ads are available for all advertisers in the Google AdWords interface. 

In the following you will learn what native Gmail ads are and how to create them.

Google Tag Manager v2

Part 3: Form Submissions

15
New Ad Extension for Google AdWords: Structured Snippets

|

02. September 2015

|

Update (27.1.16): Structured Snippets are finally available in the following languages (until now they were only available in English):

  • German
  • French
  • Italian
  • Spanish
  • Japanese
  • Portuguese
  • Dutch
  • Russian
  • Polish
  • Swedish

     

SEO Tools

|

01. September 2015

|

You can use various tools to optimize your website for search engines. Complete solutions usually charge a fee, but there are also free tools that are very helpful. Below we will show you 12 free SEO tools you can use to improve your ranking positions.

2
Google Tag Manager Menu

In Part 1 of our updated Google Tag Manager Version 2 tutorial we showed you how to track outbound links. If you have not already read it, please at least have a look at the introduction: all the requirements described apply here as well.

14
Map with location pin

|

25. August 2015

|

Google launched an important update of the Local Snack Pack (maps results in the search engine results pages) in the beginning of August 2015. This update increases the competitiveness of local search and makes it even more crucial for local businesses to optimize their websites.

Pages