Blog

How to Use the Yandex Keyword Planner

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21. October 2015

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Yandex is the leading search engine in Russia and therefore an ideal channel for a successful online advertising campaign in this target market. A keyword research is indispensable if you plan to do search engine marketing with Yandex.

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Google AdWords Tutorial: 5 Targeting Options for the Google Display Network

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15. October 2015

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The Google display network consists of millions of websites, videos and apps where your ads can be displayed. Website operators can register through Google AdSense in the display network to offer ad placements on their website for AdWords users.

Speedometer

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13. October 2015

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Last week Google introduced the "Accelerated Mobile Pages" (AMP) project together with Twitter and several news websites. AMP allows you to provide reduced versions of your website in Google, which load faster on mobile devices.

New Advertising Possibility: YouTube Shopping Ads

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07. October 2015

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Last week Google announced the launch of shopping ads for YouTube. They will be available in the next months.
These new shopping ads give YouTube advertisers the possibility to offer products directly in partner videos. 

Yandex.Webmaster

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06. October 2015

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The Russian search engine Yandex offers the tool Yandex.Webmaster, which is similar to the Google Search Console (formerly Webmaster Tools) and Bing Webmaster Tools.

Tag Management Tools

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02. October 2015

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Tag manager tools allow you to quickly and easily add and update tags on your website.  Tags are small snippets of code that add new features or functionalities to your site, like web analytics tracking, remarketing or conversion tracking, optimization and testing services, and many other marketing technologies. Tag management tools promise to make marketing technologies so easy to use that you will not need IT support.

New Google AdWords Targeting Option: Customer Match

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30. September 2015

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With the new Google AdWords targeting option "Customer Match" you can address your target group more specifically. "Customer Match" allows you to define the relevant target groups based on email lists. You can upload your email lists. They will be matched to logged in Google users.

Map with location pin

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29. September 2015

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We recently informed you about the most important SEO ranking factors and trends for the year 2015. For websites with local targeting such as stores, hotels and restaurants you also need to take into account the ranking factors for local search.

Google AdWords Tutorial: How to Create Dynamic Search Ads

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23. September 2015

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Visually dynamic search ads look like normal Google AdWords search ads in the Google search results. The only difference is that the ad title will reflect the entered search term. Google uses the website content to display the most relevant ads and link to the suitable page. Therefore Google creates the ad titles and the final URLs dynamically. You also do not have to define keywords for these ads.

Goals

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17. September 2015

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Goals are one of the most important parts of Google Analytics and unfortunately, one of the most underutilized.  Goals define the most important business objectives (KPIs) for your website.

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