Blog

Brain, symbolic for the Google Rank Brain

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10. November 2015

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Recently, news emerged that Google had launched a machine-learning technology called RankBrain to rate and deliver search results. Google began working with this artificial intelligence several months ago. This new system is already being used for a large fraction of search queries.

How to Create Mobile Campaigns in Google AdWords

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04. November 2015

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80% of the Swiss internet users access the web via smartphone. This is an increase compared to 2014, when 75% were using their smartphone to surf on the internet. Thus it is getting increasingly important to optimize your AdWords campaigns for mobile devices.

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Amazon homepage

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27. October 2015

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With almost 25 million visitors per month, Amazon is the biggest online shop in Germany (as of October 2014).

AJAX

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22. October 2015

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Google Webmaster Central recently announced that Google was changing its recommendations for AJAX web pages. What do you need to do to ensure that your AJAX pages are crawlable?

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How to Use the Yandex Keyword Planner

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21. October 2015

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Yandex is the leading search engine in Russia and therefore an ideal channel for a successful online advertising campaign in this target market. A keyword research is indispensable if you plan to do search engine marketing with Yandex.

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Google AdWords Tutorial: 5 Targeting Options for the Google Display Network

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15. October 2015

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The Google display network consists of millions of websites, videos and apps where your ads can be displayed. Website operators can register through Google AdSense in the display network to offer ad placements on their website for AdWords users.

Speedometer

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13. October 2015

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Last week Google introduced the "Accelerated Mobile Pages" (AMP) project together with Twitter and several news websites. AMP allows you to provide reduced versions of your website in Google, which load faster on mobile devices.

New Advertising Possibility: YouTube Shopping Ads

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07. October 2015

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Last week Google announced the launch of shopping ads for YouTube. They will be available in the next months.
These new shopping ads give YouTube advertisers the possibility to offer products directly in partner videos. 

Yandex.Webmaster

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06. October 2015

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The Russian search engine Yandex offers the tool Yandex.Webmaster, which is similar to the Google Search Console (formerly Webmaster Tools) and Bing Webmaster Tools.

Tag Management Tools

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02. October 2015

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Tag manager tools allow you to quickly and easily add and update tags on your website.  Tags are small snippets of code that add new features or functionalities to your site, like web analytics tracking, remarketing or conversion tracking, optimization and testing services, and many other marketing technologies. Tag management tools promise to make marketing technologies so easy to use that you will not need IT support.

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