Christina presenting at the Search Engine Conference Zurich 2016


05. February 2016


Yesterday it was time for the yearly search engine conference in Zurich. I had the pleasure of holding the first presentation of the day and talked about mobile SEO. In the first part of the presentation I outlined the importance of mobile search and how Mobilegeddon impacted it.

Marketing Campaign Tagging


29. January 2016


Correctly tagging your marketing campaigns is the most important step you can take to measure marketing performance, after setting up a web analytics tool. Without good campaign tagging, marketers cannot know the real impact of their efforts.

Important Online Marketing Trends for 2016


20. January 2016


Which trends will occupy us online marketers this year? We examined this question and show you the important trends in online marketing for 2016.

Top 5 Trends in Search Engine Marketing for 2016

In the field of search engine marketing, especially in Google AdWords, there are many new features you should integrate in your SEM strategy in 2016.

We present you with the five most important search engine marketing trends for 2016.

Smart Goal

Every smart marketer knows that you cannot optimize what you cannot measure. We have showed you how to set up goals in Google Analytics to measure conversions on your website, so that you can optimize your marketing efforts.

Google AdWords Tutorial: How to Use the Display Planner Tool

Google recently introduced performance forecasts for display campaigns in Google AdWords. Users can determine their display campaign reach in advance and set their targeting according to their advertising goals and target group.

Flexible Bid Strategies in Google AdWords: New Reports

The Google AdWords interface is being updated and extended continuously. Google recently implemented three new reports for flexible bid strategies. With these reports you can understand how the bid strategies influence the campaign performance. We will show you the new features.



10. December 2015


Data from Searchmetrics suggests that there may have been a recent unannounced update to the Google search algorithm, an update Searchmetrics is calling "Phantom III".  The search engine rankings and SEO visibility of many types of websites seem to have been adjusted not long after Google's update of its Quality Rater Guidelines. These guidelines establish how Google defines high- and low-quality web pages.

5 Important New Google AdWords Shopping Ads Enhancements

To gear up for Christmas shopping, Google has launched many new features for shopping campaigns in the past few months. We will show you the five most important developments for shopping ads in October and November 2015.

Credit cards - Ecommerce


01. December 2015


Online shops typically have extensive websites that are continuously updated. As a result, search engine optimization for ecommerce websites is more complex compared to simple brand or informative websites.