Blog

Christina Meyer giving her presentation at the AdWords Conference

At the AdWords Conference in Zurich, I gave a presentation about how to create powerful remarketing lists with Google Analytics. In the first part of the presentation, I explained what remarketing is and showed the different types of remarketing.

Evelyn Thar SOM 2015

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23. March 2016

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It is already time for this year's Swiss Online Marketing (SOM) Exhibition in Zurich, which will take place on April 13-14, 2016. As last year we are happy to be part of it.

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Google AdWords right column ads removed

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11. March 2016

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Google has globally removed all text ads in the right column of Google Search. PLAs ( Shopping campaigns ) and the Knowledge Graph will however continue to be displayed on the right side. In addition, it is now possible that an additional fourth top position text ad can appear above organic search results. 

Overview:

Google AdWords right column ads removed

New Autotrack for Google Analytics

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25. February 2016

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If you are using Google Analytics out of the box, without additional event tracking codes or custom configurations, you are missing out on a wealth of good data about what users are doing on your website. Unfortunately, many Google Analytics users do not have the technical know-how or the resources to set up the custom tracking necessary to capture that data.

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Baidu Search Engine Results Page

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23. February 2016

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If China is your target market, your website should be visible in Baidu. With a market share of 75%, Baidu is the most important search engine in China. Google has a low relevance in China (market share of 2%).

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Math - AdWords Custom Formulas

There are many useful metrics in your Google AdWords account to evaluate the performance of your campaigns. Now it is even possible to make your own calculations within the AdWords feature custom columns.

Christina presenting at the Search Engine Conference Zurich 2016

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05. February 2016

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Yesterday it was time for the yearly search engine conference in Zurich. I had the pleasure of holding the first presentation of the day and talked about mobile SEO. In the first part of the presentation I outlined the importance of mobile search and how Mobilegeddon impacted it.

Marketing Campaign Tagging

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29. January 2016

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Correctly tagging your marketing campaigns is the most important step you can take to measure marketing performance, after setting up a web analytics tool. Without good campaign tagging, marketers cannot know the real impact of their efforts.

Important Online Marketing Trends for 2016

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20. January 2016

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Which trends will occupy us online marketers this year? We examined this question and show you the important trends in online marketing for 2016.

Top 5 Trends in Search Engine Marketing for 2016

In the field of search engine marketing, especially in Google AdWords, there are many new features you should integrate in your SEM strategy in 2016.

We present you with the five most important search engine marketing trends for 2016.

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