Blog

5 Important New Google AdWords Shopping Ads Enhancements

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02. December 2015

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To gear up for Christmas shopping, Google has launched many new features for shopping campaigns in the past few months. We will show you the five most important developments for shopping ads in October and November 2015.

Credit cards - Ecommerce

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01. December 2015

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Online shops typically have extensive websites that are continuously updated. As a result, search engine optimization for ecommerce websites is more complex compared to simple brand or informative websites.

dot swiss

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27. November 2015

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From September 7 to November 9, 2015, public sector bodies, registered trademarks as well as companies, associations and foundations registered in the Swiss commercial register had the possibility to apply for a .swiss domain.

Promoting Mobile Apps with Google AdWords

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26. November 2015

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Do you have a mobile app? Then of course you want to increase the number of installations and user interactions. Revenue from mobile apps has risen by nearly 30% in 2015 worldwide compared to the previous year and it is forecast to increase, so it is well worth your time to promote your app.

Marketing Automation

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20. November 2015

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Marketing automation tools automate the process of targeting “the right person, at the right time, with the right message”. Simply put, these programs can observe customer behavior and take actions based on that behavior.

Some examples of marketing automation include:

What Is Programmatic Advertising?

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18. November 2015

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Programmatic advertising is the new buzzword in search engine marketing. Programmatic ads can also be applied to other online marketing channels like social media, display and video advertising. But what exactly is programmatic advertising?

Mobile SEO

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17. November 2015

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Mobile search has changed since the Google mobile update, which was launched on April 21, 2015 and is known under the name Mobilegeddon.

New Bid Simulator Tools and Bid Estimates in Google AdWords

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11. November 2015

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Recently Google AdWords announced some new features to better optimize the bids of your Google AdWords campaigns. We will give you an overview of the new and already existing bid simulators and explain the new bid estimates that are now available in your AdWords account.

Brain, symbolic for the Google Rank Brain

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10. November 2015

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Recently, news emerged that Google had launched a machine-learning technology called RankBrain to rate and deliver search results. Google began working with this artificial intelligence several months ago. This new system is already being used for a large fraction of search queries.

How to Create Mobile Campaigns in Google AdWords

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04. November 2015

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80% of the Swiss internet users access the web via smartphone. This is an increase compared to 2014, when 75% were using their smartphone to surf on the internet. Thus it is getting increasingly important to optimize your AdWords campaigns for mobile devices.

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