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SEO Title Image

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05. September 2013

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It is obvious that the future of SEO is closely connected to the approach and query process of search engines. Google wants to deliver the best result and this means high quality websites. To achieve this, as much information as possible is taken into account. This means that the explicit search query is only one part of the information utilized.

Case Study Zurich Open Air: Conversion Rate Increased by More Than 60%

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22. August 2013

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A few weeks ago we analyzed the website of Zurich Open Air to optimize their conversion goals. 

In this case study the basic steps of a conversion optimization project will be shown based on a real and successful example with great results. 

A project to optimize the conversion goals is based on the following steps:

1.     Definition of conversion goals and call to action

Web Analytics

Universal Analytics is the latest version of Google’s analytics code, that introduces new features compared to Google Analytics and redefines the way data is tracked.
The main changes are:

Conversion Optimization

Content Experiments is a free tool provided by Google Analytics that helps to test different versions of a web page and select the one with the higher engagement or conversion rate for a specific goal. It allows testing multiple different versions of the same page simultaneously.

Web Analytics

Google Analytics works fine for small and medium-sized websites, but for accounts with big data volumes Google uses sampling to make the data processing faster. The default Google Analytics reports are always unsampled. Sampling takes effect when a custom filter, advanced segment or secondary dimension is used, or a custom report is created. The sampling begins when there are more than 500,000 visitors for the selected time range.

Web Analytics

Update 25.6.2015: The process of creating Google Analytics reports in Google Sheets is now much more user-friendly, thanks to the official Google Analytics Add-on. Check out our updated tutorial.

 

Web Analytics

Update 25.6.2015: The process of creating Google Analytics reports in Google Sheets is now much more user-friendly, thanks to the official Google Analytics Add-on. Check out our updated tutorial.

 

Google’s New Recommendations for Mobile SEO

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26. June 2013

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The number of users who access the Internet through their desktop or laptop is decreasing every month, while the mobile usage is increasing. There are estimations that until 2016 there will be more mobile and tablet users than desktop and laptop ones. To be visible for this rising number of users performing mobile searches, it is important to have a mobile website without technical issues.

SEO Ranking Factors for Germany, 2013 version

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18. June 2013

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The exact search engine ranking algorithms are a mystery, even for search professionals. We know for example that there are more than 200 ranking factors in the Google algorithm, but the exact mix remains unknown, as Google is anxious to not disclose the details.

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Web Analytics

Goal creation is probably the most important step during the setup of Google Analytics. Goals measure the relevant KPIs and the real efficiency of the website as well as the value of the different marketing channels. It does not have to be an e-commerce website - even for non-transactional websites micro-conversions like newsletter subscriptions or social shares can be defined as goals.

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