Blog

Web Analytics

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07. November 2013

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UPDATE January 20, 2015:  All new Google Analytics accounts can now only use Universal Analytics, which is now the officially supported version of Google Analytics.  The classic "Google Analytics" referred to in this post is no longer recommended.  See Web Analytics Tips for 2015 for more information.

Online Marketing Tutorial: Which Marketing Tools to Use for Effective Online Marketing – Part 2

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24. October 2013

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In part 2 of our online marketing tutorial we detail how to effectively use each online marketing instrument. 

SEO and Online Marketing

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17. October 2013

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The web has become a relevant source that people of all age groups use to make informed buying decisions. This fact has even been confirmed by a recent global market research studyThus, online marketing is integral to a complete and effective marketing plan.

Christina Meyer, SEO/SEM Consultant

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09. October 2013

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Amazee Metrics is growing!

Web Analytics for Content Marketing

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26. September 2013

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On Monday evening the second meetup of contentgourmets took place at Kafi Schoffel. While enjoying tasty tapas we talked about content marketing measurement.

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How to Optimize your Presence in Local Search

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19. September 2013

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Google results are becoming more and more personalized and are affected by the user’s browsing history or the location. (See our blog post about context information). Optimizing a website for local search is therefore a critical process, especially for companies with local sales presence.

SEO Title Image

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05. September 2013

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It is obvious that the future of SEO is closely connected to the approach and query process of search engines. Google wants to deliver the best result and this means high quality websites. To achieve this, as much information as possible is taken into account. This means that the explicit search query is only one part of the information utilized.

Case Study Zurich Open Air: Conversion Rate Increased by More Than 60%

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22. August 2013

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A few weeks ago we analyzed the website of Zurich Open Air to optimize their conversion goals. 

In this case study the basic steps of a conversion optimization project will be shown based on a real and successful example with great results. 

A project to optimize the conversion goals is based on the following steps:

1.     Definition of conversion goals and call to action

Web Analytics

Universal Analytics is the latest version of Google’s analytics code, that introduces new features compared to Google Analytics and redefines the way data is tracked.
The main changes are:

Conversion Optimization

Content Experiments is a free tool provided by Google Analytics that helps to test different versions of a web page and select the one with the higher engagement or conversion rate for a specific goal. It allows testing multiple different versions of the same page simultaneously.

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