Blog

Guide to Web Analytics with Google Tag Manager

|

15. May 2014

|

UPDATE: This blog post was written for Google Tag Manager version 1, which is now obsolete.  See the updated version of this Google Tag Manager Tutorial for GTM version 2.

22
Structured Data for SEO

|

08. April 2014

|

Structured data is an important element of successful search engine optimization.

5
Web Analytics with Google Tag Manager

Here at Amazee Metrics our clients are increasingly curious about Google Tag Manager. What is it? Why do we need it?

Web Analytics: Universal Analytics

|

05. March 2014

|

UPDATE 2.4.2014:

Universal Analytics is out of Beta!  According to the official Google Analytics blog, "all the features, reports, and tools of Classic Analytics are now available in the product".

web analytics

|

20. February 2014

|

If like millions of other website owners you use Google Analytics, your answer to that question might be, “Everywhere”.

2
Laura and Christina present Web Analytics and SEO for Startups

|

10. February 2014

|

On Saturday the place to be for the Swiss Startup Scene was at StartupCamp Switzerland 2014 in Basel. A variety of presentations, discussions, and workshops on themes of interest to startups ran concurrently in five sessions throughout the day. Our Amazee Metrics team gave a presentation on the topic of Web Analytics and Search Engine Optimization for Startups.

Doodle and School of Management Fribourg work with Amazee Metrics

|

06. February 2014

|

We are very happy to announce our two newest customers: we will be providing SEO (search engine optimization) services for the online scheduling app Doodle and for the School of Management Fribourg.

Laura Hornbake

|

09. January 2014

|

We are very excited to start the new year with a new team member! Laura joined us beginning this month as a Web Analytics Consultant.

Her sharp analytic skills to crunch data and extract from it useful insights, her phd in modern social history, as well as the several years of experience as a tech entrepreneur make her the perfect match.

SEO guide

|

12. December 2013

|

UPDATE (5.2.2015): For the latest SEO tips check our SEO Guide 2015.

 

13
How to Combine SEO and SEM

|

29. November 2013

|

Usually SEO (search engine optimization) and SEM (search engine marketing) activities are handled by different teams which work independently. Both influence the visibility on the search engine result pages though. The question is in which cases to go for SEO and when to use SEM?

1

Pages