Blog

Christina giving her presentation in the Google Workshop Space

As a Google Partner agency, we were part of the lectures program in the Google Workshop Space at this year's Swiss Online Marketing Exhibition (SOM)

Evelyn Thar at SOM16

|

14. April 2016

|

Our presentation at the Swiss Online Marketing Exhibition yesterday was a great success: big audience and a lot of positive feedback.

Our Online Marketing Cycle seems to be a much needed model for a structured online marketing appproach.

SOM 2016 Recap Amazee Metrics

|

14. April 2016

|

Once again the annual Swiss Online Marketing Expo SOM opened its doors for two days of sharing online-marketing expertise. We had a lot of fun on the first day and are looking forward to the second day. Thanks to all participants in our Metrics Wheel raffle on day 1, we hope that you are super happy with your prizes.

Patrick Barnert

|

12. April 2016

|

We are very excited to welcome our new board member: Patrick Barnert joined our board in the beginning of April. Patrick is co-founder of Unic, Senior Executive at OpenText and now CEO of the award winning FinTech company Qumram. His experience in the international ICT industry and his excellent entrepreneurial and leadership skills make him the perfect candidate for the strategic development of Amazee Metrics.

1
Christina Meyer giving her presentation at the AdWords Conference

At the AdWords Conference in Zurich, I gave a presentation about how to create powerful remarketing lists with Google Analytics. In the first part of the presentation, I explained what remarketing is and showed the different types of remarketing.

Evelyn Thar SOM 2015

|

23. March 2016

|

It is already time for this year's Swiss Online Marketing (SOM) Exhibition in Zurich, which will take place on April 13-14, 2016. As last year we are happy to be part of it.

1
Google AdWords right column ads removed

|

11. March 2016

|

Google has globally removed all text ads in the right column of Google Search. PLAs ( Shopping campaigns ) and the Knowledge Graph will however continue to be displayed on the right side. In addition, it is now possible that an additional fourth top position text ad can appear above organic search results. 

Overview:

Google AdWords right column ads removed

New Autotrack for Google Analytics

|

25. February 2016

|

If you are using Google Analytics out of the box, without additional event tracking codes or custom configurations, you are missing out on a wealth of good data about what users are doing on your website. Unfortunately, many Google Analytics users do not have the technical know-how or the resources to set up the custom tracking necessary to capture that data.

1
Baidu Search Engine Results Page

|

23. February 2016

|

If China is your target market, your website should be visible in Baidu. With a market share of 75%, Baidu is the most important search engine in China. Google has a low relevance in China (market share of 2%).

2
Math - AdWords Custom Formulas

There are many useful metrics in your Google AdWords account to evaluate the performance of your campaigns. Now it is even possible to make your own calculations within the AdWords feature custom columns.

Pages