Blog

Baidu Search Engine Results Page

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23. February 2016

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If China is your target market, your website should be visible in Baidu. With a market share of 75%, Baidu is the most important search engine in China. Google has a low relevance in China (market share of 2%).

Math - AdWords Custom Formulas

There are many useful metrics in your Google AdWords account to evaluate the performance of your campaigns. Now it is even possible to make your own calculations within the AdWords feature custom columns.

Christina presenting at the Search Engine Conference Zurich 2016

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05. February 2016

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Yesterday it was time for the yearly search engine conference in Zurich. I had the pleasure of holding the first presentation of the day and talked about mobile SEO. In the first part of the presentation I outlined the importance of mobile search and how Mobilegeddon impacted it.

Marketing Campaign Tagging

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29. January 2016

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Correctly tagging your marketing campaigns is the most important step you can take to measure marketing performance, after setting up a web analytics tool. Without good campaign tagging, marketers cannot know the real impact of their efforts.

Important Online Marketing Trends for 2016

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20. January 2016

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Which trends will occupy us online marketers this year? We examined this question and show you the important trends in online marketing for 2016.

Top 5 Trends in Search Engine Marketing for 2016

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06. January 2016

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In the field of search engine marketing, especially in Google AdWords, there are many new features you should integrate in your SEM strategy in 2016.

We present you with the five most important search engine marketing trends for 2016.

Smart Goal

Every smart marketer knows that you cannot optimize what you cannot measure. We have showed you how to set up goals in Google Analytics to measure conversions on your website, so that you can optimize your marketing efforts.

Google AdWords Tutorial: How to Use the Display Planner Tool

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16. December 2015

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Google recently introduced performance forecasts for display campaigns in Google AdWords. Users can determine their display campaign reach in advance and set their targeting according to their advertising goals and target group.

Flexible Bid Strategies in Google AdWords: New Reports

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11. December 2015

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The Google AdWords interface is being updated and extended continuously. Google recently implemented three new reports for flexible bid strategies. With these reports you can understand how the bid strategies influence the campaign performance. We will show you the new features.

Quality

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10. December 2015

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Data from Searchmetrics suggests that there may have been a recent unannounced update to the Google search algorithm, an update Searchmetrics is calling "Phantom III".  The search engine rankings and SEO visibility of many types of websites seem to have been adjusted not long after Google's update of its Quality Rater Guidelines. These guidelines establish how Google defines high- and low-quality web pages.

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