A/B Testing

A/B testing has the potential to significantly improve the performance of your website. You can make and test changes to your site without the need for development resources. Making sure only successful changes are implemented. Read our introduction to learn the basics of A/B testing and all its benefits.

Google My Business Start Page


16. December 2016


The presence of your company on Google My Business is one of the most important ranking factors for local search engine optimization (SEO).

The wonderful world of A/B Testing

In part one of our series about A/B testing we will be explaining what A/B Testing is and how it can help improve the performance of your site. In addition we will outline the different types of optimization tests and explain them with use cases.

If your nonprofit organization has not heard of Google for Nonprofits or Google Grants yet, it is missing out on a huge opportunity to reach out to the audience. Google would give you 10.000 US Dollar monthly AdWords budget, and we show you how to get your hands on that.  

Christmas: SEO Quick Wins


16. November 2016


As Christmas is just around the corner, holiday sales are about to peak. It is high time for you to bring your SEO up to scratch. Successful search engine optimization (SEO) requires several months until you can see results. However, with the following quick wins you can still boost your holiday sales now.

A sea of possibilities with Expanded Text Ads

It is dubbed the greatest change to AdWords in the last 15 years and, unless you do not like change, it is probably already rocking your world. The Expanded Text Ads have been here for quite a while already and they are slowly gaining territory over the Standard Text Ads. 

Flieg Ringo, flieg!


03. November 2016


For those who may not know; Ringo, the penguin, helps teach schoolchildren in Zurich about the public transport system. Ringo, being a penguin, is unable to fly. He needs public transport to help him get from place to place. We at Amazee Metrics, in an effort to help Ringo and his fellow commuters, were tasked to assist Zürcher Verkehrsverbund (Zurich Transport Network) in improving their web analytics setup.


02. September 2016


Content Grouping in Google Analytics is used to reflect the logical structure of your site. It is typically used to compare and aggregate data within groups you create. It also helps in analysis of your data, as you do not have to deal with messy URL’s, when you try and aggregate groups of data or compare sections of your website.

Grüezi y'all


30. August 2016


If you would do a search on long distance relationships, you most probably end up at forums and blog posts where people tell you not to start a long distance relationship. Why would you let yourself in with such negativism? Get offline, hop on a plane and break the distance! 

Price Extensions - a logical step when we think offline

It can be quite a disappointment for users to find out that the ad they are clicking leads to a product that does not match their price expectations. Someone at the Google AdWords headquarters must have had that train of thoughts when coming up with the next thing for text ads: Price extensions. They are here to save everyone’s time and, of course, money.