Wer hat Recht? – AI in Marketing and the Legal Consequences

Artificial intelligence is used extensively in the marketing sector in particular, be it for text creation, image design or campaign targeting. But what about the legal side of things? Who owns the marketing products and what role does copyright play? As always, we followed our pragmatic approach and showed examples …

3 Google Analytics 4 Reports that you need to know

Top 3 GA4 Reports

Data is worth its weight in gold — especially in online marketing! It is not without reason that we have made it our mission to advance the digital performance of our customers by offering them data-driven, high-quality and legally compliant marketing solutions. We see every day how important meaningful data …

Google Trends in Practice: From Keyword Research to Market Research

Google Trends

In online marketing, the use of data-driven insights is essential for successful strategies. Google Trends is a key tool in this regard, going far beyond keyword research to provide in-depth analysis of search trends and user interests. This post offers a comprehensive insight into Google Trends, from basic applications to …

DMA countdown is on: Are you ready for the new Google rules?

Google Consent Mode around the corner

The new EU regulation, the Digital Markets Act (DMA), will affect the big players in the digital industry from March 6, 2024. The rationale for this new regulation is welcome, but there are some restrictions that will affect online marketing in particular. User consent has been an integral part of …

Using Synthetic Users in Online Marketing

Synthetic Users in Online Marketing

Synthetic user tracking, developed by JENTIS, redefines data collection in online marketing. This sophisticated approach fabricates virtual user interactions, closely mirroring real ones, through intricate algorithms and machine learning models. What sets this technology apart is its ability to circumvent the need for explicit user consent while ensuring compliance with …

5 Sustainable Marketing Strategies: Beyond ‘Green’ Products

Sustainable digital marketing

Environmental consciousness holds utmost importance and sustainability extends beyond the confines of products that bear the label “green.” Even in digital marketing, businesses can champion sustainability by redefining their strategies. At Advance Metrics, we are committed to learning and growing in the realm of sustainability marketing, seeking innovative strategies that …

Takeaways from Piano Live 2023 in Paris

From November 14th to 16th, we found ourselves amidst the bustling business hub of Paris, attending the Piano Academy conference along with 500 other industry professionals. The event unfolded with a series of insightful discussions, practical sessions, and a spotlight on the latest trends in online marketing and web analytics. …

Beyond the Binary: Empowering Women in Tech at HerHack

In the heart of November, I found myself immersed in the vibrant atmosphere of the HerHack event at Fachhochschule in Brugg-Windisch. The gathering, now in its third year, proved to be a melting pot of inspiration, innovation, and a powerful testament to the intersection of technology and sustainability. I, like …

Server-Side Tracking – A Tool Evaluation

We are approaching a significant shift in digital analytics, with Google phasing out third-party cookies next year. Organizations are facing the need to adapt and innovate. One such innovation is server-side tracking, a solution where a server is placed in between your website and the marketing platforms that collect user …

5 Compelling Reasons to Utilize Cookieless Tracking with Plausible Analytics

Plausible is an intuitive, lightweight, and open-source web analytics platform. It is run with cookieless tracking and is fully compliant with EU’s GDPR, California’s CCPA, and UK’s PECR regulations. The service is made and hosted in the EU, utilizing European-owned cloud infrastructure. Plausible Analytics offers a privacy-centric solution for website …