Google Search Console is Google’s free SEO platform that allows you to monitor the visibility of your website in Google search results. Google Search Console also helps to identify and solve issues that arise from your website regarding the indexing, ranking and displaying of your pages on the search results …
In digital marketing, where every click and user action can hold significant value, data becomes the primary tool for making strategic decisions.Google Analytics 4 (GA4) opens up big possibilities for analyzing user behavior on websites and applications. However, as with any other aspect of business, it’s not just about having …
Artificial intelligence is used extensively in the marketing sector in particular, be it for text creation, image design or campaign targeting. But what about the legal side of things? Who owns the marketing products and what role does copyright play? As always, we followed our pragmatic approach and showed examples …
Third-party cookies have been a cornerstone of many digital marketing strategies, providing valuable insights into web browsing habits and behavior. However, this landscape is rapidly changing, particularly with Google’s announcement to deprecate third-party cookies in Chrome by the end of 2024. This decision by Google comes amidst several significant factors: …
Data is worth its weight in gold — especially in online marketing! It is not without reason that we have made it our mission to advance the digital performance of our customers by offering them data-driven, high-quality and legally compliant marketing solutions. We see every day how important meaningful data …
In online marketing, the use of data-driven insights is essential for successful strategies. Google Trends is a key tool in this regard, going far beyond keyword research to provide in-depth analysis of search trends and user interests. This post offers a comprehensive insight into Google Trends, from basic applications to …
The new EU regulation, the Digital Markets Act (DMA), will affect the big players in the digital industry from March 6, 2024. The rationale for this new regulation is welcome, but there are some restrictions that will affect online marketing in particular. User consent has been an integral part of …
Synthetic user tracking, developed by JENTIS, redefines data collection in online marketing. This sophisticated approach fabricates virtual user interactions, closely mirroring real ones, through intricate algorithms and machine learning models. What sets this technology apart is its ability to circumvent the need for explicit user consent while ensuring compliance with …
Environmental consciousness holds utmost importance and sustainability extends beyond the confines of products that bear the label “green.” Even in digital marketing, businesses can champion sustainability by redefining their strategies. At Advance Metrics, we are committed to learning and growing in the realm of sustainability marketing, seeking innovative strategies that …
From November 14th to 16th, we found ourselves amidst the bustling business hub of Paris, attending the Piano Academy conference along with 500 other industry professionals. The event unfolded with a series of insightful discussions, practical sessions, and a spotlight on the latest trends in online marketing and web analytics. …
In the heart of November, I found myself immersed in the vibrant atmosphere of the HerHack event at Fachhochschule in Brugg-Windisch. The gathering, now in its third year, proved to be a melting pot of inspiration, innovation, and a powerful testament to the intersection of technology and sustainability. I, like …
We are approaching a significant shift in digital analytics, with Google phasing out third-party cookies next year. Organizations are facing the need to adapt and innovate. One such innovation is server-side tracking, a solution where a server is placed in between your website and the marketing platforms that collect user …
