Blog

Brand Safety - Don't Panic Sign

The Google Display Network (GDN) and YouTube received a lot of criticism in the past few weeks. This was after research was published by renowned newspapers like The Times that showed that ads from famous brands appeared next to extremist, populist and pornographic content.

GTM Errors

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13. March 2017

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Whenever implementing tags via Google Tag Manager, it is of utmost importance to always test your implementations. While we all hope for testing to go smoothly and for all our tags to fire as expected, it is only a matter of time before a tag does not behave as intended.

This blog post looks at five common factors that cause tags to fire incorrectly, and possible solutions to these problems.

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Master Class with Evelyn Thar and Urs Bucher

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07. March 2017

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The KKL in Lucerne was a great location for the Marketing Tag 17.

We saw interesting keynotes and master classes embedded in an exciting program during the whole day.

We also had the chance to present a master class: In our Digital Survival Guide 2017 we showed the most important gadgets and online marketing tips to digitally survive 2017.

How to Track AMP Pages in Google Analytics with Google Tag Manager

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02. March 2017

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Accelerated Mobile Pages or AMP is an open source initiative aimed at making it easy to present static web content on mobile devices. This means that AMP pages and their content are significantly quicker to load than other pages. News, blogs and other publishing sites are key users of AMP as their focus is on delivering large amounts of content to their users.

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21. February 2017

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Every year Searchmetrics releases its study of SEO ranking factors for Google.de. Searchmetrics analyses a set of 10.000 relevant keywords in Google to find the correlations between ranking positions and ranking factors. For SEOs they are a handy guideline on what to look out for in the future.

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08. February 2017

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How to create a successful online marketing mix for your business model - find here the presentation we held at the Search Engine Conference 2017 in Zurich. (In German.)

Standardized UTM tracking

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02. February 2017

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What are UTM tags?

UTM tags allow you to measure the success of any marketing campaign that drives visitors to your website. They rely on adding specific parameters to links to your website. This blog post looks specifically at campaign tagging in Google Analytics, although the same principals apply to many other web analytics tools.

Scroll Tracking in Google Tag Manager

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30. January 2017

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If you run a blog, content site or single page site then you should implement Scroll Tracking. As the name implies Scroll tracking will show how far down the page your users are scrolling. This will help you decide which type of content is keeping your audience’s attention and which isn’t.

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13. January 2017

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If you are planning your SEO strategy, you should do a keyword research first. This can be done with the Google AdWords keyword planner, but another great option is Google Trends. Google Trends allows you to learn a lot from your keywords.

Content Marketing for SEO attracts visitors

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06. January 2017

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In addition to Marketing Automation, Mobile Marketing and Influencer Marketing, Content Marketing is one of the most important online marketing tools in recent years, and it is central to SEO. We will show you what Content Marketing is and how it can be applied for search engine optimization.

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